Theimportanceofvisionandmissionstatements
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The document discusses the importance of vision and mission statements for organizations. It defines vision statements as describing the desired future state of an organization and mission statements as outlining how the organization will achieve its vision. The document provides tips for creating effective vision and mission statements, such as involving people from all levels and making the language simple yet challenging. Examples are given of vision and mission statements from two manufacturing organizations.
Theimportanceofvisionandmissionstatements
- 1. You wanna change the world, you need a man with a vision , You got it all figured out, you need a man with a vision, And through his eyes, we'll see a better place tonight……. John Parr
- 2. Don’t you know them?
- 3. The Importance of Vision and Mission Statements What are they? Who should create them? Why do it? How to write one ?
- 4. Describes the future organization in its desired state Where the company sees itself in the future. It the contribution of the organization to its environment . Should inspire commitment more than compliance
- 5. Mission We DO this (mission) so that we will BE that (vision) How the company will reach its vision. “ What is our business?” it provides direction for long term development, involving all employees within the organization Following a mission should involve personal, individual commitment
- 6. Who should create organizational Vision and Mission? Leadership? Employees? HOW CAN THIS BE SOLVED? CONS PROS
- 7. Why go through the trouble ? They help an organization to maintain their strategy despite environmental and systemic challenges. They help the organization to pursue a central objective despite obstacles. They provide the overall reasoning for pursuing goals and objectives.
- 8. What ARE THE ADVANTAGES? Goal attainment Motivation Empowerment Commitment
- 9. Tips for creating vision and mission Involve people from all levels Check if people understand what you want them to Have a suggested process and timeline for implementing any changes required Phrasing should be simple enough to be understood yet present a challenging and desirable objective Vision and Mission should directly relate to organizational and individual objectives
- 10. North West Manufacturing Outreach Center Mission : We DO this (mission) The NWMOC assists manufacturers in being successful Vision : So that we will BE that (vision) To be a nationally recognized leader in economic development
- 11. The Dakotas Investment Solutions Mission : We DO this (mission) Our mission is to help our clients create new wealth Vision : So that we will BE that (vision) To be the preferred source of assistance to all new wealth creating companies in the Dakotas helping them become more globally competitive
- 12. Vision and Mission Evaluation Vision ___________________ Mission ___________________ Motivational quality (how well would these statements motivate people?) 1 2 3 4 5 Descriptive clarity (can anyone read this and know what is expected?) 1 2 3 4 5 Ability to be accomplished (are the goals presented attainable or not?) 1 2 3 4 5
Editor's Notes
- #2: In May 2007 Parr returned to Canada to perform at the Man in Motion 20th anniversary. Parr's song "St Elmo's Fire (Man in Motion)" was wheelchair athlete Rick Hansen's anthem, helping him wheel 25,000 miles around the globe and raising awareness and money for spinal research. To date the Rick Hansen foundation has raised $200 million and helped build the world's leading research center ICORD in Vancouver . In June 2007 Parr wrote and recorded the main title for Sony Pictures The Brothers Solomon , directed by Bob Odenkirk . In July 2007 Parr and his band opened for Bryan Adams at the Keepmoat Stadium in Parr's home town. Twenty years earlier, Parr joined Adams in his home town where they played to 75,000 at the Canadian Exhibition Center in Vancouver. In June 2008, John Parr was a special guest for the U.S. rock band Journey on their UK tour.
- #7: Typically the executive branch of an organization has the responsibility for providing direction The problem is that the duties that are required for this level of the organization are quite different than those required at the production levels of an organization The result is often vision and mission statements that have no meaning for the employees and therefore do not achieve their intended purpose