This document discusses the importance of understanding product development flow using metrics. It argues that organizations should not be dogmatic about which metrics they use and should trust people over data unless data is being used for a good reason. The document suggests we may be experiencing a paradigm shift in how metrics are used, from a focus on performance metrics to using scientific methods to discover what actually affects outcomes. It maintains that organizations that can discover and understand their actual product development flow will have a competitive advantage.
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