![Internet, % of Country Population
Source: International Telecommunications Union.[5]](https://image.slidesharecdn.com/mktg350lecture10302013-131031000449-phpapp01/85/Mktg350-lecture-10302013-5-320.jpg)
Mktg350 lecture 10302013
- 1. Online & New Media SNC-MKTG350 October 30, 2013
- 2. Tonight’s Agenda: Online Demos • Demographics online – Men – Women – Other people • Blog Post Reviews: – What are women doing online? (Megan) – What are men doing online? (Holly) – Building a site for your multiple audiences: 7 guidelines for identifying audience segments (Courtney) – Goal setting is Success Setting for your online marketing efforts. 7 things to know about Google Analytics Goals. (Alden)
- 3. Correction! • Your presentations and digital marketing plans are due to present in class on Thursday December 12th at 6:30 • Presentations will be 5 minutes only • Give me your slides in advance via the blog.
- 4. Assumptions about online users? 1. 2. 3. 4. 5.
- 5. Internet, % of Country Population Source: International Telecommunications Union.[5]
- 6. Internet, by Actual Users
- 7. As of May 2013, 15% of American adults ages 18 and older do not use the internet or email. • • • • 34%: not relevant 32%: not easy to use 19%: too expensive 7%: not physically connected
- 8. As of May 2013, 15% of American adults ages 18 and older do not use the internet or email. 44% of Americans ages 65 and older do not use the internet, and these older Americans make up almost half (49%) of non-internet users overall.
- 9. Men, Women online ~equally
- 10. Online by Age
- 12. Online by Income
- 13. Online by Race
- 15. Profile of Online Users • • • • • • • ~ Most Americans = Men and Women Tend to younger Tend to be better educated Tend to be wealthier Tend to be less Hispanic Tend to live in more dense areas
- 16. What does that mean for you? • Apply to the careers you’re looking at? • Apply to your companies? • Change your assumptions?
- 17. Social Media Users • 20% online adults use LinkedIn • 16% online adults use Twitter
- 19. All Facebook, but not all the time • • • • 61% have taken a break 20% of non-users have used it in the past 8% of non-users are interested 28% of users say it’s become LESS important in the last year
- 21. What do you do online? 1. 2. 3. 4. 5. 6.
- 23. What Women Want… • • • • • To get/stay networked To express themselves (think Pinterest) Define who can be trusted Information Time savings
- 24. What Men Want… • • • • Information To get networked Express themselves Get stuff done
- 25. Blog Topics: • Blog criteria: 300-500 words Has 1-4 images Has links to other articles Takes a position/opinion Tagged the post with relevant categories Used a systematic research process? What did you learn?
- 26. Next session: • Quiz on Monday • Discussion: – Engagement • Behavior and engagement • How location, timing and relevance impact engagement
Editor's Notes
- #2: Let’s say I had some notes here.
- #8: 15% of 317Billion people = 47B
- #18: 1 By way of comparison, 20% of online adults use LinkedIn and 16% use Twitter. For more details on how Facebook adoption stacks up to other social networks, see http://pewinternet.org/Reports/2012/Online-Pictures.aspx