Mmppt april2013.deck
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Muddleme is a platform that provides fair cash payments to consumers for purchases, while enabling customer privacy and monetization of personal data. It is the only platform that offers consumer scoring and purchase accountability. Muddleme maximizes vendor returns on marketing investments by providing real-time ROI metrics and competitive intelligence. Vendors also gain valuable purchase information on customers.
Mmppt april2013.deck
- 1. SLIDE DECK April 2013 Muddleme Inc. - Confidential
- 2. 2Muddleme Inc. - Confidential Provides fair market exchange of cash to consumers for completing purchases Enables “buying” customers privacy and the ability to monetize and to value their personal data Only platform offering consumer scoring and purchasing accountability Maximizes vendor yield from campaigns and marketing investments Provides vendors real-time ROI and competitive intelligence Provides Vendors with “sticky” information on “buying” consumers A Fundamental Change in Marketing
- 3. 3Muddleme Inc. - Confidential Frictionless Selling The Law of Social Sharing The amount of data people share doubles every year. We are what we share.
- 4. 4Muddleme Inc. - Confidential Traditional Marketing = “No-Win” Model Market Success Drivers Traditional Model Muddleme Model Value Exchange Only One “winner” Everybody Wins!!! Developmental Cycle Ongoing, no recipe for success Real-time, based on actual purchase Revenue Model - Single purchase - Single Service - Costly - Free to Vendors - Cash based for Consumer action - Viral Engagement Days, Months, Uncertain Real-time, based on actual Purchase Data and Analytics Limited/ lot’s of unknowns - “Actual” Buyer vs. “Looker” - Real Purchase drivers Distribution/Acquisition - Expensive - Not efficient - 2% is great!!, 5% = Bestseller - Viral - Measurable - “Action” oriented
- 5. 5Muddleme Inc. - Confidential Vendors and Consumers are not receiving “Value” Traditional Marketing is “Broken” Consumers “Know” ∀ What they want to buy ∀ Why they are going to buy ∀ When they will buy Yet, “Dont know their value” Vendors “Think They Know” ∀ Who to sell to ∀ How to “market“ to highly targeted users ∀ What drives consumer behavior Yet, “Are wrong 98% of the time” ?
- 6. 6Muddleme Inc. - Confidential Muddleme: The Ultimate Two-Sided Marketplace Cash is King… Again Consumer ∀ Earns cash not points ∀ Gets best offer ∀ Controls their privacy Vendors & Service Providers ∀ Highly targeted leads ∀ Higher conversion potential ∀ ROI and sales analytics/metrics ∀ Excellent supplement for integration to CRM >< Everybody Wins! <
- 7. 7Muddleme Inc. - Confidential Value Proposition? Everybody Wins! Unique Competitive Advantage Features Benefits Consumer - Best offer - Access across web and mobile app. - Easy to use - Access to Local, National and Global vendors - Real-time response - Cash vs. “points” - Privacy and Control of personal data - Rewarded for “acting on intent” - No cost to join - Cash for “like minded” Referrals Vendor - Free and Easy sign-up process - Easy and intuitive User Interface - Direct Access to “Buyers” vs. “Lookers” - CRM platform agnostic - Real-time competitive post-purchase Analytics - Great access to why you win/lose clients - Optimal spend of marketing $ - Valuable competitive intelligence - Real-time ROI - Increased Customer conversion - 70% rebate to ”re-bid” (if you lose an auction) - More product/service revenue
- 8. 8Muddleme Inc. - Confidential Two Efficient Channels Technology: “How Muddleme Delivers” Online Platform Mobile Apps
- 9. 9Muddleme Inc. - Confidential The Future of E-Commerce and Mobile Look Bright Where the consumer is the vendors will follow… Opportunity: Consumer and Vendor Consumer Growth ∀ Online retail sales in the U.S. to reach $327 billion by 2016 ∀ Online retail to increase from 7% today to 9% by 2016 Growth Drivers • New, innovative shopping models like MuddleMe • Improvements in mobile and tablet capability • Aggressive vendor adoption of online deals/offers (coupon codes, flash sales, ect.)
- 10. 10Muddleme Inc. - Confidential Consumer Mobile Usage is Growing Rapidly MuddleMe is ready! MM - Positioned For Mobile Growth Mobile Growth ∀ “Online Retail” and “E-payments” rank in top 10 in mobile usage amongst users ∀ This user base is rapidly growing ∀MuddleMe is positioned to benefit from this growth trend via iOS and Android apps ∀MuddleMe Apps to providing users new and innovative model to shop: research, compare, get deals, and acquire goods U.S. Top Mobile Categories Growth by Audience (000) Online Retail 15,221 28,537 DEC 10’ DEC 11’ Mobile E-Payments 13,056 23,480 DEC 10’ DEC 11’ Source: comScore MobiLens 3 mon. avg. ending Dec 2011 vs. Dec 2012
- 11. 11Muddleme Inc. - Confidential Competitive Landscape Special Sauce The Muddleme model is unique, we’re like… SwitzerlandSwitzerland No direct competitors. Competition is our ally. Consumer ∀ Price/Product comparison sites (Angie’s List, Service Magic, Taskrabbit, etc.) ∀ Daily deal/coupon sites (Groupon, Amazon Daily, etc.) Vendor ∀ Online lead generation companies ∀ Pay Per Click and other online ad networks (Google Adwords, Bing, Yahoo ads, etc.) Proprietary Consumer Scoring Model (PCSM) based on likelihood to purchase algorithm
- 12. 12Muddleme Inc. - Confidential Go to Market Strategy Short-term (First 6 months) Long-term Consumers National (via affiliates) Local: Boston and Chicago Global via Web and Mobile Vendors National (via affiliates) Local: Boston and Chicago Global via Web and Mobile Inbound Outbound Direct Prospecting • Blog and SEO • MM branded social media pages (FB, Twitter, YouTube) • Special promotions via social media • Guerrilla and viral marketing initiatives • Partnerships with “synergistic” companies/businesses • Promotions on Android & Apple Stores • Viral sharing tools & promotion within MM ecosystem of online and mobile app • Affiliate programs • E-mail marketing via targeted lists with confirmed opt-in (Revotas Platform) • PPC (Adwords, Retargeter.com, etc.) • Direct mail (vendors mostly) • Traditional PR • Sales Director hire/Team • “Cold” selling (calls, meetings, etc) • Trade shows • Strategic partnerships with local small business chapters • Promotion to local small business chapters/events promotion • Free local “Marketing” workshops - (Meetup.com, SkillShare.com, etc..) Who? How?
- 13. 13Muddleme Inc. - Confidential Team: “Ready to Change The World!” Kevin Brothers, Chief Executive Officer and Founder Kevin, a graduate of the University of New Hampshire is a 25 year sales veteran and entrepreneur who has held various roles within client, agency and manufacture side businesses. This experience has provided him with a 360 degree view and a deep understanding of the strategic, technological and overall requirements related to the managerial nuances of marketing and advertising. Kevin has also founded and successfully sold an interactive software company in early 2001. Jon Hopkins, Chief Technology Officer Jon Hopkins is an accomplished high tech executive who has founded and exited two successful software companies over his 30 year career . As President, CEO and Founder of Palladio Software Corporation, a software engineering firm, Jon orchestrated the successful sale of Palladio to Rational Software Corporation (NASDAQ: RATL). Mr. Hopkins served as Director of Rose Product Programs for Rational after its acquisition. Mario Franic, Vice President of Marketing Mario kicked off his marketing and design career on Madison Avenue, at the renowned ad firm Young & Rubicam, where he directed global media strategy for the AT&T World Traveler program back in 1998. He went on to execute multiple award winning communications campaigns for clients such as Morgan Stanley, Fidelity and Nestlé. }Battle Tested Experienced Entrepreneurial Internet Savvy Committed
- 14. 14Muddleme Inc. - Confidential Summary: Why Invest in Muddleme? Provides fair market exchange of cash to consumers for completing purchases Enables “buying” customers privacy and the ability to monetize and value their personal data Only platform offering consumer scoring and purchasing accountability Maximizes vendor yield from campaigns and marketing investments Provides vendors real-time ROI and competitive intelligence Provides Vendors with “sticky” information on “buying” consumers