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Mobile App
Development
Proposal
Project Proposal – (Proposal_Name)
Client – (Client_Name)
Submitted By – (User _Assigned)
Delivered On – (Submission_Date)
2
DEAR (CLIENT_NAME),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly
competitive market, (Client_Name) needs an attractive android app. We welcome the opportunity
of building android apps.
Our experienced and capable team will create the app which will aid your firm in growing your
business. We are confident that by our experience your firm will be able to achieve your app goals
mentioned below –
› Building an irresistible application in accordance to your vision
› Successful launching of app
› Your text here
› Your text here
We want to make sure that you are fully satisfied with our proposal and will have full understanding
of what are services your are getting from this defined process.
Feel free to contact in case of any issue.
Sincerely,
(Company_Name)
COVER LETTER
FOR MOBILE APP DEVELOPMENT PROPOSAL
TABLE OF
CONTENTS
3
Why Us
About Us
Our Team
Company Overview04
Statement of Work & Contract06Service Offering
Our Process
Time frame
Our Capabilities02
Next Steps07Your Investment03
Client Testimonials
Case Study
Our Past Experience05Project Context
Project Objectives
Project Overview01
01
PROJECT OVERVIEW
4
› Project Context
› Project Objectives
5
Enhancing app visibility among audience
App development that suits to the firm’ vision
Effective user interface and attractive design that align with
(Client_Name)’ brand image
Real world testing of application to ensuring the successful working of
app on various devices
We have identified that your firm(Client_Name) is facing
challenges in context to app development which includes
issues like -
PROJECT CONTEXT
FOR MOBILE APP DEVELOPMENT
6
Developing An Android App From Your Vision -
› Listening to your ideas
› Our designers and developers will turn those ideas into workable concept
› We will improve & make delightful changes in the designed app by
offering fruitful feedbacks and questions
› We will continuously work till successful testing of app on various devices
Launching of App & Marketing it to Cater Maximum Visibility -
› Leveraging our experience to launch app on various platform
› Aid app to maximum customer reach
App Maintenance and Support -
› Ensuring app to functional and profitable to clients on long run
› Help in app maintenance, upgrades and support
› Team training by our experts
PROJECT OBJECTIVES
FOR MOBILE APP DEVELOPMENT
02
OUR CAPABILITIES
7
› Service Offering
› Our Process
› Time frame
APP DEVELOPMENT OPTIONS FEATURES LIMITATIONS
› These apps are a kind of websites that are designed
to give look and feel like a mobile app
› The app is developed at low cost and has cross
platform compatibility
› Can be assessed through smartphone or tablet
› Not accessible on all devices
› Not advanced in terms of functionality
› Not listed on app stores
› Slightly slower than native apps in terms of running time and response
› Mobile applications that are downloaded from app
stores on mobile store
› More responsive than other type of applications
› Have more functionalities than other applications like
background notifications, offline access etc
› Bugs
› Your text here
› Combination of mobile and native app
› Advanced functionality
› Cannot access offline
› Not effective in terms of responsiveness and functionality as compared to
native app
› Your text here
8
Hybrid App
Native App
Mobile Web App
SERVICE OFFERING
FOR MOBILE APP DEVELOPMENT
OUR PROCESS FOR MOBILE APP DEVELOPMENT
9
Discovery
› Understanding client business
› Merging initial concept by assessing
challenges & overcoming them
Features & Architecture
› Analyzing the features for the product
› Developing skeletal framework for the app
in form of wireframe
Design
› Design screens on
approved wireframes
Development
› Agile based development process
› Regular review by client
Quality Assurance
› QA of app after each
development sprint
› Prepare Beta Build
Launch & Marketing
› Developing Release Candidate Build
› Submitting final app to client or Launch
by ourselves
› Developing marketing plan to target
potential users
Maintenance, Training & Support
› Training to client’s employee
› Minor upgrades & maintenance
› Your text here
10
STAGES DURATION IN WEEK
Discovery 2
Features & Architecture 2-4
Design 4-6
Development 6-9
Quality Assurance 9-12
Launch & Marketing 12-13
Maintenance, Training & Support 13-15
TIMEFRAME FOR
MOBILE APP DEVELOPMENT (1/2)
11
WEEKS 0 3 6 9 12 15
Architecture , Structure, Model,
Networking
Design for General
Coding Part 1
Coding Part 2
Backend
Admin Area
Testing & User
Accepting Testing
Development
TIMEFRAME FOR
MOBILE APP DEVELOPMENT (2/2)
03
YOUR INVESTMENT
12
13
PRODUCT DESIGN
DESCRIPTION
PRICE
Mobile Web App $1,500
Native App $3,000
Hybrid App $2,500
YOUR INVESTMENT
FOR MOBILE APP DEVELOPMENT
14
STAGES PRICE
Research $500
Product Design (Native) $3,000
Admin Area $2,500
Back end development $3,500
Quality assurance $1,200
Maintenance, Support and Training $500
Total (before tax) $11,200
Taxation Rate, 5% $560
Total $11,760
YOUR INVESTMENT
FOR MOBILE APP DEVELOPMENT CONTD…
04
COMPANY OVERVIEW
15
› Why Us
› About Us
› Our Team
16
We promise to create an irresistible app that will be easy to handle, use, appealing to
customers and will match client(client_name)’s vision.
Our Client (client_name) requires a compelling android app for client engagement & conversion.
Necessities like developing, designing & launching of app can be fulfilled by hiring us.
Our team comprises of talented and experienced app developers that create technically
advanced and appealing android apps
Three crucial benefits your firm will incur after choosing us –
We are cost effective in terms of our competitors
We are very particular in terms of sticking to project timelines
We take pride in developing great apps for our clients
WHY US FOR
MOBILE APP DEVELOPMENT
17
WHO WE ARE
Founded in 2006, we will help client to cater their development needs
through our expertise, deep commitment and resources.
VISION
Quality oriented universal player in our industry
CORE VALUES
› Trusted Partner
› Quality Service
MISSION
Enabling our consumers to response faster to ever changing market
dynamics by providing them solutions that add more value to their business
ABOUT US FOR
MOBILE APP DEVELOPMENT
OUR TEAM (1/2)
18
ETHAN BROWN
CEO
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› Your text here
› Your text here
LIAM WARD
PROJECT MANAGER
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› Your text here
› Your text here
OUR TEAM (2/2)
19
LEVI JOYCE
PROJECT MANAGER
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› Your text here
› Your text here
TYSON HINTON
CEO
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
› Your text here
› Your text here
MARCEL WOOTEN
DESIGN HEAD
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
› Your text here
› Your text here
05
OUR PAST EXPERIENCE
20
› Client Testimonials
› Case Study
CLIENT TESTIMONIALS (1/2)
21
LEWIS SPENCER, DESIGNATION
COMPANY NAME
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
› Your text here
› Your text here
ROWAN HOOPER, DESIGNATION
COMPANY NAME
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
› Your text here
› Your text here
CLIENT TESTIMONIALS (2/2)
22
DEXTER TURNER
COMPANY NAME
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› Your text here
› Your text here
ISABELLA OWEN
COMPANY NAME
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› Your text here
› Your text here
BEN WATTS
COMPANY NAME
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› Your text here
› Your text here
23
PROJECT GOALS
Firm wanted to build 2 mobile app for android and iOS devices for fitness
containing several fitness exercise. They wanted to user to have a video in
context with each exercise that help them for the particular exercise.
OUR SOLUTION
› We developed a compelling app that was free and available on the app store
› The app had few exercises included
› The app allowed user to pay fee and receive premium upgrade after which all
the content will be available to user
RESULTS
› Achieved 250+ download in first 2 days
› Positive responses from users
› +20K upgrades in first month
› Your text here
CASE STUDY
FOR MOBILE APP DEVELOPMENT PROPOSAL
06
STATEMENT OF WORK & CONTRACT
24
› Your Text Here
› Your Text Here
STATEMENT OF WORK & CONTRACT FOR MOBILE APP DEVELOPMENT PROPOSAL
25
CONTRACT
Services Rendered
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by either party by not
less than 60 days notice given in writing.
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
› Text Here
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
› Text Here
Confidentiality
› All efforts to preserve confidentiality of information
› Text Here
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design an android app for the estimated total cost of
$XXXX as outlined.
07
NEXT STEPS
26
› Your Text Here
› Your Text Here
NEXT STEPS FOR MOBILE APP DEVELOPMENT PROPOSAL
27
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and
easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
› Feel free to contact
› Your text here
› Your text here
Signature
Proposal Lead
[user_assigned], [user_title]
Signature
Default Contact
[client_contact_first], [client_contact_last] [client_name]
28
ADDRESS
# street number, city, state
emailaddress123@gmail.com
EMAIL ADDRESS
0123456789
CONTACT NUMBERS
CONTACT
US
29
ADDITIONAL SLIDES
30
TARGET AUDIENCE
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audience's attention.
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audience's attention.
PREFERRED BY MANY
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audience's attention.
VALUE CLIENTS
ABOUT
US
31
GOAL
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audience's attention.
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audience's attention.
MISSION
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audience's attention.
VISION
OUR
Mission
32
START
END
2016
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it to your needs and capture
your audience's attention.
2019
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it to your needs and capture
your audience's attention.
2018
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it to your needs and capture
your audience's attention.
2017
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it to your needs and capture
your audience's attention.
TIMELINE
33
30 DAYS
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your needs and capture your
audience's attention.
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your needs and capture your
audience's attention.
60 DAYS
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your needs and capture your
audience's attention.
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audience's attention.
90 DAYS
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audience's attention.
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audience's attention.
30 60 90
DAYS PLAN
ROADMAP FOR PROCESS FLOW
34
Text Here
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audience's attention.
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audience's attention.
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audience's attention.
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Mobile App Development Proposal PowerPoint Presentation Slides

  • 1. Mobile App Development Proposal Project Proposal – (Proposal_Name) Client – (Client_Name) Submitted By – (User _Assigned) Delivered On – (Submission_Date)
  • 2. 2 DEAR (CLIENT_NAME), Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive market, (Client_Name) needs an attractive android app. We welcome the opportunity of building android apps. Our experienced and capable team will create the app which will aid your firm in growing your business. We are confident that by our experience your firm will be able to achieve your app goals mentioned below – › Building an irresistible application in accordance to your vision › Successful launching of app › Your text here › Your text here We want to make sure that you are fully satisfied with our proposal and will have full understanding of what are services your are getting from this defined process. Feel free to contact in case of any issue. Sincerely, (Company_Name) COVER LETTER FOR MOBILE APP DEVELOPMENT PROPOSAL
  • 3. TABLE OF CONTENTS 3 Why Us About Us Our Team Company Overview04 Statement of Work & Contract06Service Offering Our Process Time frame Our Capabilities02 Next Steps07Your Investment03 Client Testimonials Case Study Our Past Experience05Project Context Project Objectives Project Overview01
  • 4. 01 PROJECT OVERVIEW 4 › Project Context › Project Objectives
  • 5. 5 Enhancing app visibility among audience App development that suits to the firm’ vision Effective user interface and attractive design that align with (Client_Name)’ brand image Real world testing of application to ensuring the successful working of app on various devices We have identified that your firm(Client_Name) is facing challenges in context to app development which includes issues like - PROJECT CONTEXT FOR MOBILE APP DEVELOPMENT
  • 6. 6 Developing An Android App From Your Vision - › Listening to your ideas › Our designers and developers will turn those ideas into workable concept › We will improve & make delightful changes in the designed app by offering fruitful feedbacks and questions › We will continuously work till successful testing of app on various devices Launching of App & Marketing it to Cater Maximum Visibility - › Leveraging our experience to launch app on various platform › Aid app to maximum customer reach App Maintenance and Support - › Ensuring app to functional and profitable to clients on long run › Help in app maintenance, upgrades and support › Team training by our experts PROJECT OBJECTIVES FOR MOBILE APP DEVELOPMENT
  • 7. 02 OUR CAPABILITIES 7 › Service Offering › Our Process › Time frame
  • 8. APP DEVELOPMENT OPTIONS FEATURES LIMITATIONS › These apps are a kind of websites that are designed to give look and feel like a mobile app › The app is developed at low cost and has cross platform compatibility › Can be assessed through smartphone or tablet › Not accessible on all devices › Not advanced in terms of functionality › Not listed on app stores › Slightly slower than native apps in terms of running time and response › Mobile applications that are downloaded from app stores on mobile store › More responsive than other type of applications › Have more functionalities than other applications like background notifications, offline access etc › Bugs › Your text here › Combination of mobile and native app › Advanced functionality › Cannot access offline › Not effective in terms of responsiveness and functionality as compared to native app › Your text here 8 Hybrid App Native App Mobile Web App SERVICE OFFERING FOR MOBILE APP DEVELOPMENT
  • 9. OUR PROCESS FOR MOBILE APP DEVELOPMENT 9 Discovery › Understanding client business › Merging initial concept by assessing challenges & overcoming them Features & Architecture › Analyzing the features for the product › Developing skeletal framework for the app in form of wireframe Design › Design screens on approved wireframes Development › Agile based development process › Regular review by client Quality Assurance › QA of app after each development sprint › Prepare Beta Build Launch & Marketing › Developing Release Candidate Build › Submitting final app to client or Launch by ourselves › Developing marketing plan to target potential users Maintenance, Training & Support › Training to client’s employee › Minor upgrades & maintenance › Your text here
  • 10. 10 STAGES DURATION IN WEEK Discovery 2 Features & Architecture 2-4 Design 4-6 Development 6-9 Quality Assurance 9-12 Launch & Marketing 12-13 Maintenance, Training & Support 13-15 TIMEFRAME FOR MOBILE APP DEVELOPMENT (1/2)
  • 11. 11 WEEKS 0 3 6 9 12 15 Architecture , Structure, Model, Networking Design for General Coding Part 1 Coding Part 2 Backend Admin Area Testing & User Accepting Testing Development TIMEFRAME FOR MOBILE APP DEVELOPMENT (2/2)
  • 13. 13 PRODUCT DESIGN DESCRIPTION PRICE Mobile Web App $1,500 Native App $3,000 Hybrid App $2,500 YOUR INVESTMENT FOR MOBILE APP DEVELOPMENT
  • 14. 14 STAGES PRICE Research $500 Product Design (Native) $3,000 Admin Area $2,500 Back end development $3,500 Quality assurance $1,200 Maintenance, Support and Training $500 Total (before tax) $11,200 Taxation Rate, 5% $560 Total $11,760 YOUR INVESTMENT FOR MOBILE APP DEVELOPMENT CONTD…
  • 15. 04 COMPANY OVERVIEW 15 › Why Us › About Us › Our Team
  • 16. 16 We promise to create an irresistible app that will be easy to handle, use, appealing to customers and will match client(client_name)’s vision. Our Client (client_name) requires a compelling android app for client engagement & conversion. Necessities like developing, designing & launching of app can be fulfilled by hiring us. Our team comprises of talented and experienced app developers that create technically advanced and appealing android apps Three crucial benefits your firm will incur after choosing us – We are cost effective in terms of our competitors We are very particular in terms of sticking to project timelines We take pride in developing great apps for our clients WHY US FOR MOBILE APP DEVELOPMENT
  • 17. 17 WHO WE ARE Founded in 2006, we will help client to cater their development needs through our expertise, deep commitment and resources. VISION Quality oriented universal player in our industry CORE VALUES › Trusted Partner › Quality Service MISSION Enabling our consumers to response faster to ever changing market dynamics by providing them solutions that add more value to their business ABOUT US FOR MOBILE APP DEVELOPMENT
  • 18. OUR TEAM (1/2) 18 ETHAN BROWN CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here LIAM WARD PROJECT MANAGER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here
  • 19. OUR TEAM (2/2) 19 LEVI JOYCE PROJECT MANAGER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here TYSON HINTON CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here MARCEL WOOTEN DESIGN HEAD This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here
  • 20. 05 OUR PAST EXPERIENCE 20 › Client Testimonials › Case Study
  • 21. CLIENT TESTIMONIALS (1/2) 21 LEWIS SPENCER, DESIGNATION COMPANY NAME This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here ROWAN HOOPER, DESIGNATION COMPANY NAME This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here
  • 22. CLIENT TESTIMONIALS (2/2) 22 DEXTER TURNER COMPANY NAME This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here ISABELLA OWEN COMPANY NAME This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here BEN WATTS COMPANY NAME This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Your text here › Your text here
  • 23. 23 PROJECT GOALS Firm wanted to build 2 mobile app for android and iOS devices for fitness containing several fitness exercise. They wanted to user to have a video in context with each exercise that help them for the particular exercise. OUR SOLUTION › We developed a compelling app that was free and available on the app store › The app had few exercises included › The app allowed user to pay fee and receive premium upgrade after which all the content will be available to user RESULTS › Achieved 250+ download in first 2 days › Positive responses from users › +20K upgrades in first month › Your text here CASE STUDY FOR MOBILE APP DEVELOPMENT PROPOSAL
  • 24. 06 STATEMENT OF WORK & CONTRACT 24 › Your Text Here › Your Text Here
  • 25. STATEMENT OF WORK & CONTRACT FOR MOBILE APP DEVELOPMENT PROPOSAL 25 CONTRACT Services Rendered › 3 week opportunity to review our week and provide feedback › Not liable to the firm and third party for damages Terms and Termination › This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing. Mutual Cooperation › We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website › Text Here Terms of payment › Fifty percent of initial fees at the point of contract signing and it will act as deposit › Remaining 50% has to be submitted after project completion Plans Cancellation › Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses › Text Here Confidentiality › All efforts to preserve confidentiality of information › Text Here Date: {date_submitted} Between "us", {company_name}, and "you", {client_name} You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design an android app for the estimated total cost of $XXXX as outlined.
  • 26. 07 NEXT STEPS 26 › Your Text Here › Your Text Here
  • 27. NEXT STEPS FOR MOBILE APP DEVELOPMENT PROPOSAL 27 It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship. We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together. › Discuss the desired changes › Accept the proposal › Sign and finalize the proposal › Submit an initial payment of 50% of total fee of project › Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record › Feel free to contact › Your text here › Your text here Signature Proposal Lead [user_assigned], [user_title] Signature Default Contact [client_contact_first], [client_contact_last] [client_name]
  • 28. 28 ADDRESS # street number, city, state emailaddress123@gmail.com EMAIL ADDRESS 0123456789 CONTACT NUMBERS CONTACT US
  • 30. 30 TARGET AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. PREFERRED BY MANY This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VALUE CLIENTS ABOUT US
  • 31. 31 GOAL This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MISSION This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VISION OUR Mission
  • 32. 32 START END 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TIMELINE
  • 33. 33 30 DAYS › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60 DAYS › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90 DAYS › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 60 90 DAYS PLAN
  • 34. ROADMAP FOR PROCESS FLOW 34 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Finish Start