Mobile App Signup / Onboarding / First Time Experience. From Grow.co June 2014, by Noah Jessop of CommandIQ
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The document discusses the importance of effective app onboarding, highlighting that many apps are never launched more than once. It emphasizes strategies to optimize user sign-up experiences and retention, including behavioral targeting and leveraging social media logins. The author, Noah Jessop, shares insights on improving conversion rates and user engagement through better onboarding processes and app notification strategies.
Mobile App Signup / Onboarding / First Time Experience. From Grow.co June 2014, by Noah Jessop of CommandIQ
- 1. CKED Onboarding: Everyone Does It, But Does Anyone Do It Well? Noah Jessop @njess
- 2. The Very First Launch Account Creation / Sign-in Accounts, Passwords, Facebook Connect Guided Experience – Tutorial Asking for Permission: Push, Contacts Basic Overview: Push & Email Strategy ADVANCED FUNCTIONALITY TO COVER
- 3. “78% of apps are never launched more than once” -‐Fiksu ADVANCED FUNCTIONALITY WHY APP ONBOARDING MATTERS
- 4. 1st Bingo Game on iOS & Android 10M+ players in first year ADVANCED FUNCTIONALITY MY BACKGROUND
- 5. CommandIQ is the best platform to power segmentation, personalization, and automation of push, email and other channels at scale. ADVANCED FUNCTIONALITY NOW
- 6. GOOD SIGNUP
- 7. TO DRIVE FACEBOOK CONNECT FB connected players 9X more likely to spend (Wooga)
- 8. GREAT SIGNUP
- 10. Facebook Connect – powerful, verified email 9X more likely to spend (Wooga) But maybe not the best one…may not be primary email address for a user Everyone Has Multiple Email Address On first login use “throwaway” – return with “trusted” account Merging Accounts ADVANCED FUNCTIONALITY UNEXPECTED COMPLICATIONS
- 11. OTHER TRICKS
- 12. PASSWORD FREE?
- 14. After significant testing & optimization… 60% increase in signup conversion …But there’s still a lot more to do… ADVANCED FUNCTIONALITY NOW.. ACCOUNT SUCCESSFULLY CREATED
- 16. NO BACK BUTTON – (USERS LOCKED INTO FLOW)
- 17. GUIDE CONTINUES
- 21. “Consumers who opted into push no7fica7ons on retail apps generated 40% more monthly app opens than opted-‐out consumers” -‐Urban Airship ADVANCED FUNCTIONALITY PUSH – KEY CHANNEL
- 24. 1) Timed call-back Notifications – Easy 2) Drip campaign based on behavior – Medium 3) Multichannel engagement – Harder 4) Opt-in Events – Varies ADVANCED FUNCTIONALITY START SIMPLE: CAMPAIGN IDEAS
- 26. 1) TIMER
- 28. 3) MULTIPLE TOUCH POINTS
- 30. Start with low-hanging fruit, quick wins Set cadence expectations early Automate whenever possible Track key metrics (retention, sessions, push/email unsubs, presumed uninstalls) against control group ADVANCED FUNCTIONALITY MESSAGING TAKEAWAYS
- 31. Substantial Gains to be had optimizing onboarding– 100% of users experience your FTUE Best way to help long-term retention? One day at a time. Start with Day 2. ADVANCED FUNCTIONALITY IN SUMMARY
- 32. THANK YOU NOAH@COMMANDIQ.COM