Abstract image of a woman sitting on books and studying on a laptop

Mobile Behaviors & Design

M
MobileAnthem

The presentation by Hugh Jedwill discusses the evolution of mobile technology, highlighting key milestones from the first mobile call in 1973 to the launch of the iPhone in 2007. It examines consumer behaviors regarding mobile usage and emphasizes the importance of targeting and understanding these behaviors for effective mobile branding strategies. Additionally, it provides insights on how brands can engage consumers through existing behaviors and preferences.

Education
1 of 37
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
@mobilebranding #ChiMobileDesign Mobile Behaviors & Design Presented June 14, 2011 Hugh Jedwill, CEO, Mobile Anthem @mobilebranding
@mobilebranding #ChiMobileDesign Outline Expectations Background Journey Behaviors Design/Business Strategy
@mobilebranding #ChiMobileDesign Background
@mobilebranding #ChiMobileDesign Background: About Mobile Anthem `
@mobilebranding #ChiMobileDesign Background: Brief History of Mobile 1973 - Martin Cooper’s 1st mobile call - US 1979 - First cellular phone network - Japan +14 yrs, 1987 - Gordon Gecko - US 1993 - First SMS data services - Finland* +9 yrs, 2002 - American Idol - US 1999 - First mobile internet - Japan +8 yrs, 2007 - First iPhone - US 2005 - E911 Mandate - US “greed is good” +5 yrs, 2010 - Foursquare
@mobilebranding #ChiMobileDesign Background: Mobile Promise - McD’s 2011
@mobilebranding #ChiMobileDesign Background: Internet 1996
@mobilebranding #ChiMobileDesign The Journey: Presenter - Building Brands 22 in 10
@mobilebranding #ChiMobileDesign The Journey: Presenter - Building Brands
Mobile Behaviors & Design
Mobile Behaviors & Design
Mobile Behaviors & Design
Mobile Behaviors & Design
Mobile Behaviors & Design
Mobile Behaviors & Design
Internal coordination Latest news in resistance International relations #Libyana
Life...is Life... made of Behaviors
Behaviors
@mobilebranding #ChiMobileDesign Behaviors: 30 Minutes vs. 30 Seconds Planned vs. Unplanned Sitting Standing/Walking Create Consume Big display Small display Keyboard and mouse Keypad and camera Concentrate Multi-task Email SMS PC/Laptop Cellphone [Tablets behaviors are highlighted in green] 1. Tomi Ahonen, Almanac 2010
@mobilebranding #ChiMobileDesign Behaviors: What Do Consumers Want? 0.5 0.4 0.3 0.1 0 Social Norms Utility Mobile Savvy Attitude Info-Seeking DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY, Journal of Electronic Commerce Research, VOL. 6, NO.3, 2005. n=1028
@mobilebranding #ChiMobileDesign Behaviors: Are all behaviors good? http://youtu.be/EHlN21ebeak
@mobilebranding #ChiMobileDesign A Strategy for Design
@mobilebranding #ChiMobileDesign The New Reality Consumers have control are savvier are connected It’s about content The winners will know consumer behaviors
@mobilebranding #ChiMobileDesign POP - Points of Parity
@mobilebranding #ChiMobileDesign POD - Points of Difference
@mobilebranding #ChiMobileDesign CIB: You Are NOT the customer ...even if you are Homer as Focus Group
@mobilebranding #ChiMobileDesign CIB: You Are NOT the Customer “Who uses SMS? I don’t use it.” - Chicago area mobile UX designer It’s the most commonly use feature of mobile More Texts than calls Teens girls text 4,050/mn
@mobilebranding #ChiMobileDesign You Must Target ...or you will not hit anything
@mobilebranding #ChiMobileDesign You Must Target
@mobilebranding #ChiMobileDesign Don’t Change Behaviors http://youtu.be/qRCBViNVDFQ
@mobilebranding #ChiMobileDesign Enable Existing Behaviors Gillette Venus Spring Break Campaign ‘06 • Memories with Friends: Photos on the beach • Hook-ups: Textual Flirting • Bored while traveling: VenusBeach mobile game Photo Anthem™ Textual Flirting™ VenusBeach Mobile game
@mobilebranding #ChiMobileDesign Use Insights Underlying behaviors Shaving for men AFFIRMS their masculinity
@mobilebranding #ChiMobileDesign For women, shaving REVEALS their feminimity
@mobilebranding #ChiMobileDesign Use Insights Which is why Intuition and Breeze were big hits
@mobilebranding #ChiMobileDesign LEGEND Design for Market Reach Color refers to hype RED = overhyped GREEN = underhyped Blow Size = consumer potential Your Aug- Mind mented Reality Quality of Interaction Apps mWeb 2D mVideo Codes LBS MMS IVR SMS Yawn 0% Market Reach 100%
@mobilebranding #ChiMobileDesign Do Good - People Like It http://youtu.be/LBhO424NzIU
THANK YOU! Hugh Park Jedwill CEO/Founder Mobile Anthem Text “anthem” to 41411 for presentation link @mobilebranding hugh@mobileanthem.com 312.912.2837 (m)

More Related Content

PDF
Create Conversion-Friendly Mobile Landing Pages (Webinar)
Monetate
 
PDF
Paul buchanan mobile_finalv
Metro Screen
 
PDF
The web is now mobile - are you prepared?
Frantic
 
PDF
Frantic After Work: Mobile Web and Business
Miika Puputti
 
PDF
Burner mobile update for story v1.0
Rob Thurner
 
PPTX
Why Location Matters? Rethinking Location-based Marketing within the Shopper'...
Nneka Carrie Dudley
 
PDF
U
Sumit Roy
 
PDF
Mlabsa presentation - Terence Eden
InMobi
 
Create Conversion-Friendly Mobile Landing Pages (Webinar)
Monetate
 
Paul buchanan mobile_finalv
Metro Screen
 
The web is now mobile - are you prepared?
Frantic
 
Frantic After Work: Mobile Web and Business
Miika Puputti
 
Burner mobile update for story v1.0
Rob Thurner
 
Why Location Matters? Rethinking Location-based Marketing within the Shopper'...
Nneka Carrie Dudley
 
U
Sumit Roy
 
Mlabsa presentation - Terence Eden
InMobi
 

What's hot (15)

PPT
B2B Mobile Revolution: New World. New Imperatives. New Opportunities.
Christina "CK" Kerley
 
PDF
Exxon Mobil 2012 Retail Summit - Norwegian
Trond Bugge
 
PDF
Going mobile world travel market november 2012
Stefan Rust - Exicon Leading digital portfolio management
 
PDF
Mobile Is My Addiction; Cricket Is My Religion
InMobi
 
PDF
Hip snip pw bcs presentation
Phil Woodward
 
PDF
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom Claes
Panenka76
 
PDF
PAYPAL - Paul Buchanan 2012 Ticketing Professionals Conference
Ticketing Professionals Conference & Tradeshow
 
PDF
Mobile: The Great Connector
Resource/Ammirati
 
PPTX
Gifa Boland v3.mb
BIA/Kelsey
 
PDF
Mobile GUI Design - Web Designer Magazine Article
Jen Gordon Studios
 
PDF
2012 Mobile Trends
Kobi Magnezi
 
PPTX
Globalmouth Swedma utbildning
Globalmouth - 360 Go Mobile Agency
 
PPTX
Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012
Kater Group | Local Web Marketing
 
PDF
Design Trends 2013
THE MEME Design
 
PDF
Mobile Payments
Starmark
 
B2B Mobile Revolution: New World. New Imperatives. New Opportunities.
Christina "CK" Kerley
 
Exxon Mobil 2012 Retail Summit - Norwegian
Trond Bugge
 
Going mobile world travel market november 2012
Stefan Rust - Exicon Leading digital portfolio management
 
Mobile Is My Addiction; Cricket Is My Religion
InMobi
 
Hip snip pw bcs presentation
Phil Woodward
 
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom Claes
Panenka76
 
PAYPAL - Paul Buchanan 2012 Ticketing Professionals Conference
Ticketing Professionals Conference & Tradeshow
 
Mobile: The Great Connector
Resource/Ammirati
 
Gifa Boland v3.mb
BIA/Kelsey
 
Mobile GUI Design - Web Designer Magazine Article
Jen Gordon Studios
 
2012 Mobile Trends
Kobi Magnezi
 
Globalmouth Swedma utbildning
Globalmouth - 360 Go Mobile Agency
 
Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012
Kater Group | Local Web Marketing
 
Design Trends 2013
THE MEME Design
 
Mobile Payments
Starmark
 
Ad

Similar to Mobile Behaviors & Design (20)

PDF
Ragan Mobile Revolution - Closing Keynote
MobileAnthem
 
PDF
Making the most of mobile in B2B
Ogilvy
 
PDF
Orbitz mobile & travel industry - for distribution
MobileAnthem
 
PDF
MOBILE WORLD CONGRESS - CREATIVE MATTERS MOST... AGAIN
InMobi
 
PPTX
Stores Under Siege: The Rise of the SoMoLo Shopper
RedPrairie
 
PDF
Primex Conference: Integrating Mobile and Print
MobileAnthem
 
PPTX
Prepared for Mobile?: QR Codes & Current Trends
Tim Hayden
 
PPTX
SES New York - Driving Mobile Traffic: SEO &PPC
Ivanti
 
PPT
MobiU2012 Summit: Mobile Everything - Opening Address
Kimberly-Clark
 
PPTX
What Savvy Brand Marketers Must Know About Mobile
InMobi
 
PPTX
The mobile traveler experience
Kevin May
 
PDF
DMA Mobile connects presentation
Rachel Aldighieri
 
PPTX
Mobile and B2B Marketing: Do They Mix?
Adrian Parker
 
PDF
Mobile Marketing Masterclass - March 2012
kapoorkriti
 
PDF
The new mobile playbook: Turning big data into big dollars - Adobe Digital Su...
Vibes_Thought_Leadership
 
PPTX
Dos and don'ts of mobile ppc
crystal-anderson
 
PDF
The Key to Mobile Success: Know Your User
High Start Group
 
PDF
iPharma Connect - strategy design for mobile
MobileAnthem
 
PDF
The True Experience Of One: Personalizing The Mobile Shopping Experience
G3 Communications
 
PPT
MobU2012 Summit: Mobile Moms by Kimberly-Clark
Kimberly-Clark
 
Ragan Mobile Revolution - Closing Keynote
MobileAnthem
 
Making the most of mobile in B2B
Ogilvy
 
Orbitz mobile & travel industry - for distribution
MobileAnthem
 
MOBILE WORLD CONGRESS - CREATIVE MATTERS MOST... AGAIN
InMobi
 
Stores Under Siege: The Rise of the SoMoLo Shopper
RedPrairie
 
Primex Conference: Integrating Mobile and Print
MobileAnthem
 
Prepared for Mobile?: QR Codes & Current Trends
Tim Hayden
 
SES New York - Driving Mobile Traffic: SEO &PPC
Ivanti
 
MobiU2012 Summit: Mobile Everything - Opening Address
Kimberly-Clark
 
What Savvy Brand Marketers Must Know About Mobile
InMobi
 
The mobile traveler experience
Kevin May
 
DMA Mobile connects presentation
Rachel Aldighieri
 
Mobile and B2B Marketing: Do They Mix?
Adrian Parker
 
Mobile Marketing Masterclass - March 2012
kapoorkriti
 
The new mobile playbook: Turning big data into big dollars - Adobe Digital Su...
Vibes_Thought_Leadership
 
Dos and don'ts of mobile ppc
crystal-anderson
 
The Key to Mobile Success: Know Your User
High Start Group
 
iPharma Connect - strategy design for mobile
MobileAnthem
 
The True Experience Of One: Personalizing The Mobile Shopping Experience
G3 Communications
 
MobU2012 Summit: Mobile Moms by Kimberly-Clark
Kimberly-Clark
 
Ad

More from MobileAnthem (6)

PDF
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
MobileAnthem
 
PDF
KMG Marketing Symposium TED Talks - Branding Goes Mobile
MobileAnthem
 
PDF
The Mobile Consumer: A New Behavior
MobileAnthem
 
PDF
Mobile Marketing to Youth - Mobile Monday
MobileAnthem
 
PDF
Mobile Anthem Capabilities
MobileAnthem
 
PDF
12 Lessons From 22 Countries
MobileAnthem
 
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
MobileAnthem
 
KMG Marketing Symposium TED Talks - Branding Goes Mobile
MobileAnthem
 
The Mobile Consumer: A New Behavior
MobileAnthem
 
Mobile Marketing to Youth - Mobile Monday
MobileAnthem
 
Mobile Anthem Capabilities
MobileAnthem
 
12 Lessons From 22 Countries
MobileAnthem
 

Recently uploaded (20)

PDF
Journal of Dental Science - UDMY (2021).pdf
Nay Aung
 
PPTX
ELIAS-SEZIURE AND EPilepsy semmioan session.pptx
eyoba2172
 
PDF
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
JohnJerryDalawampu
 
PPTX
Share_Module_2_Power_conflict_and_negotiation.pptx
Lavanyaj33
 
PDF
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
DrAnubha4
 
PDF
Complications of Minimal Access-Surgery.pdf
Laparoscopy Hospital
 
PPTX
DRUGS USED FOR HORMONAL DISORDER, SUPPLIMENTATION, CONTRACEPTION, & MEDICAL T...
SaravananKumar545925
 
DOCX
Cambridge-Practice-Tests-for-IELTS-12.docx
ssuser0d93ff
 
PDF
semiconductor packaging in vlsi design fab
KarpoorasundariK
 
PPTX
Core Concepts of Personalized Learning and Virtual Learning Environments
Dr. Bushra Sumaiya
 
PPTX
What’s under the hood: Parsing standardized learning content for AI
Rustici Software
 
PDF
Race Reva University – Shaping Future Leaders in Artificial Intelligence
RACE REVA University
 
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
CMEmpire
 
PPTX
Computer Architecture Input Output Memory.pptx
Gunasundari Selvaraj
 
PDF
English Textual Question & Ans (12th Class).pdf
javaidpaswal33
 
PDF
My India Quiz Book_20210205121199924.pdf
AtandraDey2
 
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
CMEmpire
 
PDF
Journal of Dental Science - UDMY (2020).pdf
Nay Aung
 
PPTX
Introduction to pro and eukaryotes and differences.pptx
AvaniKarumathil
 
PPTX
A powerpoint presentation on the Revised K-10 Science Shaping Paper
JericEstaco2
 
Journal of Dental Science - UDMY (2021).pdf
Nay Aung
 
ELIAS-SEZIURE AND EPilepsy semmioan session.pptx
eyoba2172
 
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
JohnJerryDalawampu
 
Share_Module_2_Power_conflict_and_negotiation.pptx
Lavanyaj33
 
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
DrAnubha4
 
Complications of Minimal Access-Surgery.pdf
Laparoscopy Hospital
 
DRUGS USED FOR HORMONAL DISORDER, SUPPLIMENTATION, CONTRACEPTION, & MEDICAL T...
SaravananKumar545925
 
Cambridge-Practice-Tests-for-IELTS-12.docx
ssuser0d93ff
 
semiconductor packaging in vlsi design fab
KarpoorasundariK
 
Core Concepts of Personalized Learning and Virtual Learning Environments
Dr. Bushra Sumaiya
 
What’s under the hood: Parsing standardized learning content for AI
Rustici Software
 
Race Reva University – Shaping Future Leaders in Artificial Intelligence
RACE REVA University
 
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
CMEmpire
 
Computer Architecture Input Output Memory.pptx
Gunasundari Selvaraj
 
English Textual Question & Ans (12th Class).pdf
javaidpaswal33
 
My India Quiz Book_20210205121199924.pdf
AtandraDey2
 
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
CMEmpire
 
Journal of Dental Science - UDMY (2020).pdf
Nay Aung
 
Introduction to pro and eukaryotes and differences.pptx
AvaniKarumathil
 
A powerpoint presentation on the Revised K-10 Science Shaping Paper
JericEstaco2
 

Mobile Behaviors & Design

  • 1. @mobilebranding #ChiMobileDesign Mobile Behaviors & Design Presented June 14, 2011 Hugh Jedwill, CEO, Mobile Anthem @mobilebranding
  • 2. @mobilebranding #ChiMobileDesign Outline Expectations Background Journey Behaviors Design/Business Strategy
  • 3. @mobilebranding #ChiMobileDesign Background
  • 4. @mobilebranding #ChiMobileDesign Background: About Mobile Anthem `
  • 5. @mobilebranding #ChiMobileDesign Background: Brief History of Mobile 1973 - Martin Cooper’s 1st mobile call - US 1979 - First cellular phone network - Japan +14 yrs, 1987 - Gordon Gecko - US 1993 - First SMS data services - Finland* +9 yrs, 2002 - American Idol - US 1999 - First mobile internet - Japan +8 yrs, 2007 - First iPhone - US 2005 - E911 Mandate - US “greed is good” +5 yrs, 2010 - Foursquare
  • 6. @mobilebranding #ChiMobileDesign Background: Mobile Promise - McD’s 2011
  • 7. @mobilebranding #ChiMobileDesign Background: Internet 1996
  • 8. @mobilebranding #ChiMobileDesign The Journey: Presenter - Building Brands 22 in 10
  • 9. @mobilebranding #ChiMobileDesign The Journey: Presenter - Building Brands
  • 16. Internal coordination Latest news in resistance International relations #Libyana
  • 19. @mobilebranding #ChiMobileDesign Behaviors: 30 Minutes vs. 30 Seconds Planned vs. Unplanned Sitting Standing/Walking Create Consume Big display Small display Keyboard and mouse Keypad and camera Concentrate Multi-task Email SMS PC/Laptop Cellphone [Tablets behaviors are highlighted in green] 1. Tomi Ahonen, Almanac 2010
  • 20. @mobilebranding #ChiMobileDesign Behaviors: What Do Consumers Want? 0.5 0.4 0.3 0.1 0 Social Norms Utility Mobile Savvy Attitude Info-Seeking DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY, Journal of Electronic Commerce Research, VOL. 6, NO.3, 2005. n=1028
  • 21. @mobilebranding #ChiMobileDesign Behaviors: Are all behaviors good? http://youtu.be/EHlN21ebeak
  • 22. @mobilebranding #ChiMobileDesign A Strategy for Design
  • 23. @mobilebranding #ChiMobileDesign The New Reality Consumers have control are savvier are connected It’s about content The winners will know consumer behaviors
  • 24. @mobilebranding #ChiMobileDesign POP - Points of Parity
  • 25. @mobilebranding #ChiMobileDesign POD - Points of Difference
  • 26. @mobilebranding #ChiMobileDesign CIB: You Are NOT the customer ...even if you are Homer as Focus Group
  • 27. @mobilebranding #ChiMobileDesign CIB: You Are NOT the Customer “Who uses SMS? I don’t use it.” - Chicago area mobile UX designer It’s the most commonly use feature of mobile More Texts than calls Teens girls text 4,050/mn
  • 28. @mobilebranding #ChiMobileDesign You Must Target ...or you will not hit anything
  • 29. @mobilebranding #ChiMobileDesign You Must Target
  • 30. @mobilebranding #ChiMobileDesign Don’t Change Behaviors http://youtu.be/qRCBViNVDFQ
  • 31. @mobilebranding #ChiMobileDesign Enable Existing Behaviors Gillette Venus Spring Break Campaign ‘06 • Memories with Friends: Photos on the beach • Hook-ups: Textual Flirting • Bored while traveling: VenusBeach mobile game Photo Anthem™ Textual Flirting™ VenusBeach Mobile game
  • 32. @mobilebranding #ChiMobileDesign Use Insights Underlying behaviors Shaving for men AFFIRMS their masculinity
  • 33. @mobilebranding #ChiMobileDesign For women, shaving REVEALS their feminimity
  • 34. @mobilebranding #ChiMobileDesign Use Insights Which is why Intuition and Breeze were big hits
  • 35. @mobilebranding #ChiMobileDesign LEGEND Design for Market Reach Color refers to hype RED = overhyped GREEN = underhyped Blow Size = consumer potential Your Aug- Mind mented Reality Quality of Interaction Apps mWeb 2D mVideo Codes LBS MMS IVR SMS Yawn 0% Market Reach 100%
  • 36. @mobilebranding #ChiMobileDesign Do Good - People Like It http://youtu.be/LBhO424NzIU
  • 37. THANK YOU! Hugh Park Jedwill CEO/Founder Mobile Anthem Text “anthem” to 41411 for presentation link @mobilebranding hugh@mobileanthem.com 312.912.2837 (m)