The document discusses the growth and impact of mobile cloud technology, projecting a rise in market value from $400 million in 2009 to approximately $9.5 billion by 2014. It highlights the dominance of mobile applications, especially in the CRM sector, with a significant increase in the sales of tablets, which are expected to surpass laptops by 2015. The document emphasizes the need for effective mobile CRM strategies amidst the proliferation of cloud-based applications.
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