Mobile SEO Geekout: Learn what to do and how to plan for mobile search
- 1. Mobile SEO GeekOut CINDY KRUM MOBILEMOXIE MOZCON 2014
- 8. BS Stats on Mobile & Apps Your Smartphone is OBVIOUSLY not making you smarter!!!
- 9. How Are Mobile Rankings Different? Less Room Above the Fold 2 2
- 10. How Are Mobile Rankings Different? Expandable Sub-Links
- 11. How Are Mobile Rankings Different? PPC has More Impact on SERP
- 12. How Are Mobile Rankings Different? More Universals (Esp. Images)
- 13. How Are Mobile Rankings Different? More Local Influence
- 14. How Are Mobile Rankings Different? Some Mobile & Skip-Redirect Links
- 15. How Are Mobile Rankings Different? More Knowledge Graph Activity Trusted Sources
- 16. How Are Mobile Rankings Different? Micro-Formats More Important
- 19. How is Mobile SEO Different?
- 20. Mobile SEO Ranking Factors MULTIPLE URL MOBILE 75% 10% 10% 5% Impact On Rankings Relationship to Desktop Schema & Markup Page Speed Other SINGLE URL MOBILE 75% 10% 10% 5% Impact On Ranking Normal Stuff Schema & Markup Page Speed Other
- 21. The Secret Under-Belly of Mobile SEO ◦Crawler Confusion ◦Inefficient Crawls ◦Additional Domain Errors ◦Problematic Indexing
- 22. The Secret Under-Belly of Mobile SEO ◦Less About Rankings (per se) ◦More About Successful Traffic & Interaction
- 24. mDot Site SEO ‘m.’ and ‘www.’ Urls with User- Agent Detection & Redirection and Bi-Directional Annotation
- 25. mDot Site SEO Desktop Pages: Rel=Alternate to the Mobile Pages Mobile Pages: Rel=Canonical to the Mobile Pages
- 26. Selective Serving Site SEO One Url With 2 or More HTML Page Variations, Sent by the Server
- 27. Responsive Design Site SEO One Url with Multiple Styling Options Based on Screen Width
- 28. The Low-Down on Mobilization Platforms
- 29. The Low-Down on Mobilization Platforms
- 33. Here is the Problem
- 34. Responsive Design Tends to be Slow But…. Google Prefers Responsive Design But… Google Prefers Fast Mobile Pages
- 35. Slow is Always Bad in Mobile Hurts Crawl Efficiency Fewer Pages are Indexed Slows the Crawler High Mobile Bounces High Site Abandonment Hurts UX
- 36. Knowing When to Choose Responsive Easier Harder
- 37. So How Do you Minimize Page Speed?
- 38. Design for Mobile First
- 39. Remove Unnecessary Code Tool: Google PageSpeed Chrome Plugin
- 40. Minimize File Size – CSS, HTML, JS Compress
- 41. Minimize File Size – Images Winner!Winner!
- 42. Consolidate Round Trip Requests
- 43. Optimize Load Order 1. Inline JS and CSS for above the fold content 2. External CSS Calls 3. External JS Calls 4. Defer or asynchronously load JS content below the fold
- 45. Set Up HTTP Headers Correctly ◦Proxy & Browser Caching ◦Varies: User-Agent
- 46. Browser & Proxie Caching BROWSER CACHING PROXY CACHING
- 47. Understanding Varies: User-Agent • Great for ALL Sites with Mobile Content • Impacts CDN Caching Multiple Urls Redirection to ‘m.’ Bi-Directional Annotation One Url Responsive Design Selective Serving HTTP Header ‘varies: user-agent’’
- 48. Optimizing UX
- 49. Optimizing UX Single Page Mobile Site Architecture? OMG – it’s like a Flash site back in The Day! Maybe that guy can help!
- 52. Hummingbird & Voice Search oGoogle Has been Investing in Voice Search for Years oGoogle believes people search for answers – not Websites. oVoice Search Enables More Searches & More Devices
- 53. Schema, Knowledge Graph & Entity Search
- 54. Importance of Google Now oLocation Relevant & Synced Cross Device oCombs Searches, Social, Calendar & Email to Anticipate Needs
- 55. Wearables Are Mobile Too
Editor's Notes
- #4: http://techcrunch.com/2013/09/26/google-improves-knowledge-graph-with-comparisons-and-filters-brings-cards-to-mobile-search-adds-cross-platform-notifications/
- #6: http://www.emarketer.com/Article/Desktop-Search-Decline-14-Billion-Google-Users-Shift-Mobile/1010668
- #8: ComScore UK 2013
- #18: Show Desktop Results Ranks can Differ from Mobile and Desktop No Skip-Redirect
- #19: Show Desktop Results Ranks can Differ from Mobile and Desktop No Skip-Redirect
- #25: Rel=canonical and Rel=alternate Skip Redirect Rankings are Mostly Based on: Desktop Page SEO Proper User-Agent Te Affiliation of Mobile Pages with Desktop Pages
- #26: Rel=canonical and Rel=alternate Skip Redirect Rankings are Mostly Based on: Desktop Page SEO Proper User-Agent Te Affiliation of Mobile Pages with Desktop Pages