What is my ecommerce website missing?
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The document outlines key strategies for improving online sales through website optimization, focusing on aspects like page load speed, user experience, and personalized content. It highlights the importance of front-end optimization, effective site search, localization, and a streamlined checkout process. Additional suggestions include utilizing mobile-friendly designs and intelligent gifting options to enhance customer engagement.
What is my ecommerce website missing?
- 2. About Me Selling online? What does it take? Does your technology complement your business? 5 minutes | 10 questions
- 3. Amit R G Biz Solutions Manager @ Iksula Amitrg99@gmail.com +91 987 079 4423
- 6. Merchandising Traffic Google Shipping Brand After-SalesSite Speed Experience PPC Social MediaDisplay Price Delivery-Time ADSDesign Competition
- 11. How fast are you? Use FEO + CDN 1.
- 15. INCREASED REVENUES 10% increase in revenue (for every 1s of improvement) 12% increase in revenue (by improving page load speed from 6s to 1.2s) 5% increase in revenue (for every 2s of improvement) 50% more page views for fastest visitors (relative to slowest) 9% more traffic (for every 400 ms of improvement) INCREASED PRODUCTIVITY 2% increase in productivity 100% increase in productivity (when application sped up by 2.7s) Fewer errors, a faster engineering cycle & enhanced data integrity 25% increase in productivity
- 16. You may think if it’s that important, It’s taken care of!
- 17. Study done by WebPerformanceToday.com age speed and composition of 400 top European retailers, as ranked by Internet Retailer magazine, to see how these sites would load for visitors using Chrome 23 Source: http://www.webperformancetoday.com, March 2013
- 18. “There’s no single magic bullet for making pages faster.”
- 19. Front End Optimization (FEO) = Transformation and Content Delivery Network (CDN) = Delivery
- 21. Delivery = “I will deliver what the server gives me as efficiently as possible to the browser.”
- 22. Transformation = “I will transform what the server gives me, and optimize it for the user’s browser.”
- 23. Front End Optimization and Content Delivery Network
- 25. How dependent your page load time is?? Use Asynchronous Loading 2.
- 26. Integrations, Social elements create dependencies on how fast your site loads So… if Facebook resources load slow one day, it slows down our site Then addTwitter, Pinterest, Buffer, etc. to that and your site’s chances of loading fast are reduced to virtually nothing That’s known as synchronous loading
- 27. Elements loading one after other Download Link: http://friendlybit.com/js/lazy-loading-asyncronous-javascript/ Elements loading asynchronously Vs.
- 28. How quickly can the user find the product? Site Search 3.
- 29. Amazon found that a 0.1 second slower search results in 1% loss in Revenue Source: http://www.marketingtechblog.com/infographic-why-webspeed-matters/
- 30. Users want to combine text searches, taxonomy term filtering, and other search criteria You want to hint users at related content they might not have thought of looking for, but that could be of interest to them Your site has too much content for it to be displayed through fixed navigational structures, but you still want it to be navigable You think that "advanced" search forms are not fun to use
- 31. Features Faceted Search Show similar product blocks… can be used for cross selling Customized search results, layout
- 32. Do you know where you customer is from? Use localization 4.
- 33. Localization:Translate your website to the language of the user GeoIP: Give personalized website experience to people from different locations
- 34. Do you offer personalized experience ? User Segmentation 5.
- 36. UserTracking Advanced user scoring of events User segmentation based on website behavior Product personalization based on segment Product recommendations based on segment
- 37. “How will this look on me?” Use virtual trial rooms 6.
- 41. “I’m sold. What’s Next?” Checkout 7.
- 42. When a customer enters checkout, there is only one place you want them to go order confirmation!
- 43. Navigation Menu removed Isolate the checkout
- 44. Order Summary DiscountCoupon What stage am I on? Address populated for second-time customers How many stages?
- 45. DeliveryTime City, State populated Based on ZipCode (is the zip serviceable?)Ask only
- 46. Call to Action must be Visually Salient andVisually Isolated
- 47. How portable are you? MobileTheme and Apps 8.
- 49. Source: Flurry, January 2013 The time spent on retailer apps grew by 525% between 2011 and 2012
- 50. Responsive Web Design Optimized for different screen sizes Experience based on screen size: Fluid layout
- 51. Increase LTV of customers by leveraging Native Apps
- 52. Does your website offer gifting options? Use intelligent gifting module 9.
- 53. Help Me.. I’m confused
- 54. Help Me.. I’m confused
- 55. Do not want to fill the details? Login with FB
- 56. “Can I choose?” Customizable products… 10.