Mobile user experience and Atomic use case
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The document outlines 5 steps to building an ultimate user experience: 1. Listen and learn by encouraging user feedback and implementing features that increase engagement. 2. Experiment by testing assumptions daily with small teams focused on success metrics. 3. Deliver by focusing on quality as high production values increase user referrals. 4. Track using data to ask the right questions in the age of big data. 5. Adapt through continuous improvement by repeating the process of listening, experimenting, delivering, and tracking.
Mobile user experience and Atomic use case
- 1. How to think through building an ultimate user experience. By: Manu Rekhi Director, Inventus Capital
- 2. Pick a problem How users think 5 steps to building an experience Atomic Use Case
- 4. User Life Cycle Before they buy Referral Repeat purchases First purchase
- 5. User Thought Cycle I hate change “You should check this out!” What is this? What was the name of that app again?
- 8. Talk to them
- 9. 1. LISTEN & LEARN
- 10. Encourage user feedback and implement features and solutions that increase engagement. Feedback: I find a fare on my mobile device, but it disappears when I try to book it later on. Hipmunk solves it beautifully and offers it at the right time of the user flow.
- 11. Prices and discounts are the strongest and most engaging features Reviews are also a strong value in decision making Prices Reviews DiscountsDiscovery LocationAware Times Feedback Non-stop Interaction
- 12. 2. EXPERIMENT
- 13. Test assumptions every day Organize around small nimble teams Be results oriented Define success metrics
- 14. 3. DELIVER
- 15. Focus on Quality Research shows that users are more likely to invite friends to apps with high production values.
- 17. We are in the Age of Big Data Data is plentiful Asking the right question is hard
- 18. 5. ADAPT Lather, Rinse and Repeat
- 19. …refers to flow or flow of products/feature that predictably “gets” your target user. Atomic Use Case
- 20. Atomic Use Case Loop Activated See Retained Referring
- 21. … and remember. None of this matters if your app sucks.
- 22. Manu Rekhi Director, Inventus Capital US-India Venture firm manu@inventuscap.com