User Story Mapping Workshop (Design Skills 2016)
89 likes10,105 views
The document provides an overview of user story mapping (USM), a technique popularized by Jeff Patton that helps teams visualize product development and prioritize their backlog effectively. It outlines a four-step process for creating user story maps: framing the idea, understanding users, mapping product use, and exploring details, while emphasizing the importance of user stories in conveying the value of product features. Additionally, it discusses the concept of minimum viable products (MVP) and the significance of iterative development in achieving successful product outcomes.
User Story Mapping Workshop (Design Skills 2016)
- 1. USER STORY MAPPINGD E S I G N S K I L L S 2 0 1 6 B A R T O S Z M O Z Y R K O @ B M O Z Y R K O
- 3. USER STORY MAPPING OVERVIEW Through the efforts of Jeff Patton and others (thanks guys!) USM is becoming a popular technique. It allows you to: •See the big picture of the product. •Make better decisions prioritizing your backlog. •Facilitate an iterative development approach.
- 4. WHY FLAT BACKLOG DOESN'T WORK “After establishing all that shared understanding I feel like we pull all the leaves off the tree and load them into a leaf bag – then cut down the tree.That’s what a flat backlog is to me. A bag of context-free mulch.” – Jeff Patton Your idea starts here The work starts here
- 5. THE PROCESS 4 S T E P S O F U S E R S TO RY M A P P I N G
- 6. STEP 1: FRAME THE IDEA •Why are you building the product? •What are the benefits for you and for the users? •What problems does it solve for them and for you?
- 7. STEP 2: UNDERSTAND YOUR USERS •What are their goals? •What challenges do they face? •How do they define good user experience?
- 8. STEP 3: MAP PRODUCT USE •What pain the product is aligned to? •How does it solve that pain? •Is that pain solved better compared to competition?
- 9. STEP 4: EXPLORE DETAILS •Smaller and alternative steps •User interface details •Technical details
- 10. IT MIGHT LOOK LIKE THIS
- 11. BUT ALSO LIKE THIS
- 12. START FROM THE TOP User Goals User Tasks Product Features
- 13. PERSONAS A S A B U S I N E S S TO O L
- 14. ALLOW ME TO TELL YOU A STORY…
- 15. ALLOW ME TO TELL YOU A STORY…
- 17. SAME GOALS, DIFFERENT MEANS
- 18. NOT EVERYONE IS EQUALLY RELEVANT
- 19. NARROW DOWN YOUR FOCUS
- 20. MENTAL MODELS I N T U I T I O N O F H OW S O M E T H I N G WO R K S B A S E D O N PA S T E X P E R I E N C E S
- 23. LET’S TAKE A CLOSER LOOK
- 24. USER STORIES “ S H A R E D D O C U M E N T S A R E N ’ T S H A R E D U N D E R S TA N D I N G ”
- 25. WHY USE THEM? • User Stories provide deeper insight into the value each product feature brings to the user. • They facilitate understanding where to prioritize and invest product team’s effort. • They emphasize verbal communication. Written language is often imprecise.
- 26. GOOD REQUIREMENT, BAD STORY
- 27. THE USM FORMULA™ Persona + Mental model + User Stories = User Story Map
- 28. THE USER STORY MAPPING GAME • Imagine your alarm wakes you up at 8:00 AM for work and you need to leave in 45 minutes. • Write down as many different tasks you can think that you will do in the meantime. • Collect all the tasks and put them horizontally on the table sorted by time.
- 29. ROUND 2 • Now, Imagine that you alarm didn’t go off this morning and you woke up at 8:30 AM. • Select all the tasks that can be done when you have got only 15 minutes of time. • “Action expresses priorities.” - Mahatma Gandhi
- 30. BUSINESS GOALS “ W E A L L G OT TA E AT ”
- 31. 101: ELEMENTS OF USER EXPERIENCE • Without a plan your product is relying on luck or seat-of-the-pants approach to try and be success. • Hoping on luck as a strategy is a casino type gamble. • You need to understand how different levels of your business are linked together.
- 32. STRATEGY ALIGNMENT Wasted time and money Missed business opportunity
- 33. MINIMUM VIABLE PRODUCT T H E W H AT, W H Y & H OW
- 34. THE GOOD OL’ CUPCAKE EXAMPLE • In the Cupcake Model product teams start with a smaller yet complete product that is more desirable. • It has all the appeal of a complete cake — icing and filling, etc. — but its production costs are much lower. • When validated learning yields positive results, the product development resumes.
- 35. THE PROBLEM WITH MVP
- 36. THE MVP FORMULA™ User Story Map + Business Goals + 1st Release = MinimumViable Product
- 37. THE MVP FORMULA™ User Story Map + Business Goals + 1st Release = MinimumViable Product
- 38. EXERCISE • Work in pairs. • Let’s make User Story Map of your favorite mobile app. • Use post-its and flipcharts.
- 39. ITERATIONS “ M A N A G E R S M U S T U N D E R S TA N D T H E D E L I V E RY S T R AT E G Y T H AT L E A D S TO A F I N I S H E D P R O D U C T ”
- 40. THE BAD: INCREMENTAL DEV.
- 41. THE GOOD: ITERATIVE DEV.
- 42. THE END “Remember: at the end of the day, your job isn’t to get the requirements right – it’s to change the world” – Jeff Patton
- 43. Thanks @bmozyrko
- 44. SOURCES • Slide 4: http://jpattonassociates.com/the-new-backlog/ • Slide 6, 7, 8, 9: https://www.youtube.com/watch?v=AorAgSrHjKM • Slide 10: http://recursiveloop.io/?p=43 • Slide 11: http://storiesonboard.com/ • Slide 12: https://yellowpencil.com/blog/get-on-the-same-page-with-user-story-mapping/ • Slide 14 & 15: About Face 3: The Essentials of Interaction Design by Alan Cooper • Slide 16: http://blog.contentacle.com/if-youre-writing-for-nobody-thats-exactly-whos-reading/ • Slide 17 & 18: http://saleshacker.com/a-formula-for-aligning-sales-marketing-with-buyer-personas/ • Slide 21: http://boxesandarrows.com/alignment-diagrams/ • Slide 24: Quote by Jeff Patton • Slide 25: https://barryoreilly.com/2012/08/21/the-systemico-model/ • Slide 31: The Elements of User Experience: User-Centered Design for the Web and Beyond by Jesse James Garrett • Slide 34: https://c2.staticflickr.com/4/3169/2879231007_fc324d85ed_z.jpg?zz=1 • Slide 35: https://moz.com/rand/7-unlikely-recommendations-for-startups-entrepreneurs/ • Slide 38: https://yellowpencil.com/blog/get-on-the-same-page-with-user-story-mapping/ • Slide 39: Quote by Jeff Patton • Slide 40: https://.safaribooksonline.com/library/view/user-story-mapping/9781491904893/images/usmp_0407.png.jpg • Slide 41: https://.safaribooksonline.com/library/view/user-story-mapping/9781491904893/images/usmp_0406.png.jpg • Slide 42: User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton • Slide 43: http://www.slideshare.net/kuratowa/the-art-of-the-presentation-63210671 Images, quotes and inspirations: