What a UX person can learn while developing his own startup (UX Poland 2013)
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This document summarizes lessons learned by the author while developing their own startup. It discusses evolving from an independent research agency to a SaaS business. Key lessons include understanding customer needs and problems before solutions, building minimal viable products first to validate customer interest, using qualitative research methods to identify misconceptions early, valuing customer over user feedback, and iterating through manageable parts to improve products over time. The author emphasizes the importance of usability, but notes business value and customer understanding should come before UX.
What a UX person can learn while developing his own startup (UX Poland 2013)
- 1. What a UX person can learn while developing his own startup UX Poland 2013
- 2. My name is Bart I do two things in my life 1. researcher 2. product guy
- 3. At first our company was like this an independent research & consulting agency
- 4. Recently the focus has changed we’ve evolved to a SaaS business
- 5. This is how we work now PO = Product Owner, that’s my job
- 6. UX elements model was very useful "how" became "what"
- 7. UX elements model was very useful "how" became "what"
- 8. Some things I’ve learned
- 9. First you have to understand the problem NASA spent $ 1 million on a pen that could write in space (so did we)
- 10. … then try to find an optimal solution the Russians used a pencil
- 11. UX is not the most important thing there is no point in investing in something people don’t want or understand Ease of use Customer value Quality Functionality Customer understanding Time
- 12. Build only what you need first, make sure people will want to walk your path... B MVP A
- 13. And see what happens …then invest your money in making it more comfortable to walk through B MVP A
- 14. When goals are clear UX helps you to make good choices using qualitative methods allows you to fix misconceptions early Business value Time
- 15. Minimum viable research is a reasonable approach "better a rough answer to the right question than a detailed answer to the wrong question"
- 16. <3 the paper it helps you to test your business hypothesis
- 17. <3 the paper lack of predefined widgets improves the quality of design solutions
- 18. Constraints are good for your design they can increase usability and consistency of user interface
- 19. Value customer feedback over user feedback narrow your focus to what’s important
- 20. Learn how to create personas and teach people around you how to use them Feature Feature …
- 21. Iterating is f*****g hard but totally worth it - it helps you to divide your work into manageable parts www.slideshare.net/nashjain/user-story-mapping
- 22. Never forget about the box good looking things work sell better
- 23. It’s all about the money
- 24. Thanks! Bartosz Mozyrko b.mozyrko@usabilitytools.com slideshare.net/mozyrko mozyrko.pl