MobiMESH - WiFi Solutions
- 1. 1 21 Fare clic per modificare lo stile del titolo & PROXIMITY MARKETING Wi-Fi SOLUTIONS 12/01/2015
- 2. 2 21 2 From Needs to Services Service Wi-Fi Management Access Management Social media interaction Roaming & Federation Log Retention Description User Profiling WiFi Analytics Multi-feed Big Data Engine Heat Maps WiFi Probing Communication tools ADV Injection iBeacon Proximity Wallet and APP Captive Portal Big Data Analitycs Proximity Marketing
- 3. 3 21 Captive Portal The First building block , it welcomes the user, performs AAA services and acts as a pointer to the value-added services. Login with Social media identities, social interaction (like, +1, etc) Social interaction Application of per-user traffic and accounting policies Traffic Management First engagement point for the end user Welcome Page User Registration, Authentication, identity management Access Management 3 21 a b
- 4. 4 21 Roaming & Federation Sharing user identities and data in order to enlarge the audience of the service and to simplify the access to the resources Roaming Partner User Communities Sponsored Networks Temporary Networks Public Entities University & Research 4 21 Captive Portal
- 5. 5 21 01 02 03 04 Data Retention Data management and retention following privacy policies and laws Security High security, data recovery and backup profiles IT Access Profiling and audit logging for IT Operators and Marketing Operators with strong security authentication WISP licence WISP licence and security and regulatory activities management Captive Portal Log Retention
- 6. 6 21 Big Data Analytics Analytics provides instruments for interactive analysis and reporting of the behaviour of the Passive localization, with no user interaction (does not require an installed mobile APP) identification of new correlations and data paths 6 21 New users identification, visit frequency and repetition analysis (WiFi probing) Connection analysis (duration, traffic, services, etc…) Integration with third part data (CRM, iBeacon, ticketing, etc) Localization and density distribution of users/assets
- 7. 7 21 Wi-Fi Probing Anonymous tracking of every mobile device with an active Wi-Fi interface Passive localization, with no user interaction (does not require an installed mobile APP) Fencing localization for In/Through Conversion Rate calculation 7 21 a b
- 8. 8 21 Sample aggregation analysis Users localized in the airport with a WiFi device America 95% Asia Users conneted to airport WiFi with a mobile APP 10% Users connected to airport WiFi Europe 25% 0 20 40 60 80 100 120 January February March April Anonymous WiFi WiFi Users APP Users Big Data Analytics
- 9. 9 21 The value of Proximity Marketing of consumers are willing to share their current location to receive more relevant advertising. 53% of consumers are more likely to engage with location-based advertising. 57% of consumers share local deals with friends. 62% of consumers feel a coupon is the most valuable form of mobile marketing. 63% Source: JiWire Generate Needs for Communication tools
- 10. 10 21 Proximity Marketing Always visible ! Dinamically add content to the web pages surfed by the end users, thus gaining a high visibility spot on your network. Videos, banners and information may be added in order to enhance the navigation experience. 10 21 a b Adv always in sight of the end users Marketing campaign management Banner, video, coupon, information, etc.. Content insertion during web browsing
- 11. 11 21 Adv Injection & interstitial Content insertion during web browsing Localized content push Banner, video, coupon, information, etc.. Marketing campaign management New promotional space Adv always in sight of the end users More 15% Customers sign up for WiFi Proximity Marketing
- 12. 12 21 iBeacon Proximity Standard iBeacon Identification of the user through the proximity to one or more iBeacon tags WiFi network to convey content Users receive specific localized content through the WiFi network Push notification The system sends localized and profiled push notifications to the end user Proximity Marketing
- 13. 13 21 Proximity with Wallet No need of a dedicated APP to retrieve a Pass, since it employs the integrated tool Multi-domain localization (iBeacon, GPS, WiFi, etc) Push notifications with high visibility Proximity Marketing
- 14. 14 21 Proximity with APP Employment of a native mobile APP for iBeacon detection and interaction with localization systems The end user installs the mobile APP Possibility to interface and integrate with the Customer’s own APP, if already existing Maximum flexibility End user contact tool Direct Internet Access through WISPr Proximity Marketing
- 15. 15 21 Simplified Process for ISP&Telco ISP/TELCO sales force closes a deal Deal accounting shipping installation Launch ISP/TELCO postsale place the order in the BSS/OSS System Integrator sends the access point preconfigured or installs on site Customer configures the welcome page and activate the service ISP/TELCO receives activation feedback and starts proactive monitoring
- 16. 16 21 Some of our Case Histories EXPO 2015, Milan’s Fair, Milan and Rome’s Airports, Regione Lombardia Federation are the biggest projects made with our Captive Portal and added value services. We have also provided the infrastructure for the two main Italian Telcos. 16 21 a b
- 17. 17 21 Via Benigno Crespi, 57 Milano info@mobimesh.it +39 02 7063 3354Advanced network solutions and products MobiMESH