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Learning


  How Do We
    Learn?

http://www.youtube.com/watch?v=nKHxT7fDwN4
Definition

   Learning is a relatively permanent change
       in an organism’s behavior due to
                   experience.

Learning helps us adapt to our environment. Nature’s most important
gift to us may be our adaptability—our capacity to learn new
behaviors that enable us to cope with ever-changing experiences.
Learning also breeds hope. What we learn we can also teach to
others.
How Do We Learn?
The key to learning is experience. We learn by association. Our
minds naturally connect events that occur in sequence.

2000 years ago, Aristotle suggested this law of association. Then
200 years ago Locke and Hume reiterated this law.

The events linked in associative learning may be two stimuli (as
in classical conditioning) or a response and its consequences (as
in operant conditioning). In observational learning, we learn by
viewing others’ experiences and examples.
Associative Learning
      Learning to associate one stimulus
     with another. (classical conditioning)




This sea snail withdraws its gills when squirted with water. In its natural
habitat (i.e. choppy water) this response diminishes. However, if the squirt
is followed by an electric shock, the response becomes stronger. The snail
relates/associates the squirt of water to the impending shock.
Associative Learning
 Learning to associate one stimulus
with another. (classical conditioning)
Associative Learning
     Learning to associate a response
with a consequence. (operant conditioning)
Associative Learning
     Learning to associate a response
with a consequence. (operant conditioning)
Associative Learning
• Ex: 11 Mexican Grey Wolves (which has been extinct in
  the US since 1977) were bred and raised in captivity.
• They were released in the Arizona Apache National
  Forest in 1988.
• After 8 months there was only one surviving wolf. They
  had learned to hunt and move away from people but
  they had not learned to be afraid of them and hence did
  not run away from those with guns.
• This supports that successful adaptation requires both
  nature (genetic predispositions) and nurture (history of
  appropriate learning).
• Conditioning is the process of learning
  associations. In this module (18/7ed or 17/8thed)
  we will cover classical conditioning which is
  when we learn to associate two stimuli and
  anticipate the events.
• In the next module (19/7ed or 18/8ed), we look
  at operant conditioning where we learn to
  associate a response (our behavior) and its
  consequences. We usually repeat those acts
  that are followed by good rewards and avoid
  those acts that are followed by bad results.
Classical Conditioning
Classical Conditioning: Module 17
   Pavlov’s Experiments
   Extending Pavlov’s Understanding
   Pavlov’s Legacy
Classical Conditioning
Ideas of classical conditioning originate from old philosophical
theories. However, it was the Russian physiologist Ivan Pavlov who
elucidated classical conditioning. His work provided a basis for later
behaviorists like John Watson. Watson and Pavlov shared: (1) a
disdain for mentalistic concepts such as consciousness and (2) a
belief that the basic laws of learning were the same for all animals –
whether dogs or humans.
  Today classical conditioning is seen as a basic form of learning by
   which all organisms adapt to their environment. However, it is
agreeable that the conscious and mental processes should not be
                            ignored either.
Sovfoto




          Ivan Pavlov (1849-1936)
Pavlov’s Experiments
  Before conditioning, food (Unconditioned
      Stimulus, US) produces salivation
(Unconditioned Response, UR). However, the
       tone (neutral stimulus) does not.
Pavlov’s Experiments
Pavlov would repeatedly present a neutral stimulus (such as a
  tone) just before an unconditioned stimulus (US), such as
  food, which triggered the unconditioned response (UR) of
  salivation. After several repetitions, the tone alone (now the
  conditioned stimulus [CS]) began triggering a conditioned
  response (CR), salivation. Unconditioned means “unlearned”;
  conditioned means “learned.” Thus, a UR is an event that
  occurs naturally in response to some stimulus. A US is
  something that naturally and automatically triggers the
  unlearned response. A CS is an originally neutral stimulus
  that, through learning, comes to be associated with some
  unlearned response. A CR is the learned response to the
  originally neutral but now conditioned stimulus.
Pavlov’s Experiments
During conditioning, the neutral stimulus (tone)
    and the US (food) are paired, resulting in
 salivation (UR). After conditioning, the neutral
stimulus (now Conditioned Stimulus, CS) elicits
   salivation (now Conditioned Response, CR)
Conditioning
The bigger picture (in regards to
 conditioning):
Conditioning helps an animal survive and
 reproduce—by responding to cues that
 help it gain food, avoid danger, locate
 mates, and produce offspring.

http://www.youtube.com/watch?v=hhqumfpxuzI
Acquisition
       Acquisition is the initial learning stage in classical
     conditioning in which an association between a neutral
      stimulus and an unconditioned stimulus takes place.


1.    In most cases, for conditioning to occur, the neutral
      stimulus needs to come before the unconditioned
      stimulus.
2.    The time in between the two stimuli should be about half
      a second.
3.    Responses acquired like this demonstrate how classical
      conditioning is biologically adaptive because it helps
      organisms prepare for good or bad events.
Acquisition
The CS needs to come half a second before the US
          for acquisition to occur.
Extinction
Extinction refers to the diminishing of a conditioned response when
the conditioned stimulus occurs repeatedly without the
unconditioned stimulus.

When the US (food) does not follow the CS (tone), CR (salivation)
begins to decrease and eventually causes extinction.
Spontaneous Recovery
Spontaneous recovery is the reappearance, after a pause, of an
extinguished conditioned response.

After a rest period, an extinguished CR (salivation) spontaneously
recovers, but if the CS (tone) persists alone, the CR becomes
extinct again.
Stimulus Generalization
Tendency to respond to stimuli
similar to the CS is called
generalization. Pavlov conditioned
the dog’s salivation (CR) by using
miniature vibrators (CS) on the
thigh. When he subsequently
stimulated other parts of the dog’s
body, salivation dropped.

Generalization has survival value
because it extends a learned response to
other stimuli in a given category, for
example, fleeing from all dangerous
animals.
Stimulus Discrimination
Discrimination is the learned ability to distinguish between a
conditioned stimulus and other stimuli that do not signal an
unconditioned stimulus.

Discrimination has survival value because it limits our learned responses
to appropriate stimuli, for example, fleeing from a rampaging lion but
not from a playful kitten.
Taste Aversions
Taste aversions are particularly good for illustrating classical conditioning.
   Perhaps you can share one of your own and explain it in terms of
   conditioning principles. Example: Some years ago my instructor stored a
   dinner in the freezer compartment of our department’s refrigerator. When
   he went to retrieve it, he found it in the company of a frozen laboratory rat.
   He learned that a student assistant, not knowing how to dispose of the
   deceased animal, had carefully packaged it in plastic and temporarily
   placed it in the freezer. Not only was he unable to eat the dinner in the
   freezer, but now he finds all such dinners repulsive. Do you have any
   experiences of your own?
Psychologist Paul Rozin states, “Many people find slimy foods upsetting or
   anything with mucoid texture.” This is an example of what he calls
   “secondary disgust,” disgust for something that looks or feels similar to
   something disgusting in its own right. Rozin notes how subjects in one of
   his experiments were presented with two pieces of chocolate fudge, one
   shaped to look like a muffin, the other a replica of dog droppings. Guess
   which one subjects avoided.
Taste Aversion
In the following exercise, react to the following tasteful situations described
    by Rozin. Then, we will compare your responses to those of Rozin’s 143
    subjects. You should respond on a 9-point scale from 1 = dislike extremely
    through 5 = neutral to 9 = like extremely.
For the first four questions, dream up a bowl of your favorite soup, one that
    would score an unqualified 9.
1. Now imagine that the soup was served to you in an ordinary bowl, but had
    been stirred by a thoroughly washed, used flyswatter. How much would
    you like to eat that soup?
2. If that flyswatter were brand new, how much would you like to eat the
    soup?
3. If the soup was first stirred with a thoroughly washed but used comb, how
    much would you like to eat it?
6. If the soup was served in a thoroughly washed, used dog bowl, how much
    would you like to eat it?
Now fantasize about your favorite cookie, again one that would rate a 9.
5. How much would you like to eat this cookie if you’d dropped it on the
    grass first?
6. How much would you like to eat it if a waiter had taken a bite first? an
    acquaintance? a good friend?
Taste Aversion
Clearly, the association principle is everything when it comes to food. The
   idea that something disgusting has been near a favorite dish puts most
   people off, even when the food is germ-free. Here are Rozin’s results.
1. Eighty-two percent of Rozin’s subjects rated the “clean-flyswatter
   soup” a 4 or less; they would dislike eating it.
2. Fifty-eight percent disliked this bowl of soup. Since the flyswatter is
   brand new, it has less of an association with insects. However, the idea
   that the soup had been stirred by an object that might meet a fly in the
   future was enough to make some people pass it up.
3. Seventy-six percent disliked this soup. Presumably, the thought of
   human hair is slightly less disgusting than insect contamination.
4. Seventy-one percent disliked soup served in a dog bowl.
5. Only 34 percent would want to pass up this cookie. There’s no
   assurance of perfect cleanliness, but grass itself has few negative
   associations for most of us.
6. Eighty-four percent would reject this cookie after a waiter had taken a
   bite. Only 31 percent would refuse it after an acquaintance had taken a
   bite, and just 16 percent, if a friend had taken a bite.
Extending Pavlov’s Understanding

Pavlov and Watson considered consciousness, or
mind, unfit for the scientific study of psychology.
However, they underestimated the importance of
 cognitive processes and biological constraints.




                        Recap:
http://www.youtube.com/watch?v=DUa_F2OJT0k&feature=related
Cognitive Processes
   Early behaviorists believed that learned
behaviors of various animals could be reduced
          to mindless mechanisms.


 However, later behaviorists suggested that
animals learn the predictability of a stimulus,
meaning they learn expectancy or awareness of a
    stimulus (Rescorla & Wagner, 1972).
Biological Predispositions
  Pavlov and Watson believed that laws of
    learning were similar for all animals.
Therefore, a pigeon and a person do not differ
               in their learning.

  However, behaviorists later suggested that
learning is constrained by an animal’s biology.
The Importance of Cognitive Processes and Biological
      Predispositions in Classical Conditioning

Research indicates that, for many animals, cognitive appraisals are important
   for learning. That is, thoughts and perceptions are important to the
   conditioning process. For example, animals appear capable of learning
   when to expect an unconditioned stimulus. The more predictable the
   association between the CS and the US, the stronger the CR.

The early behaviorists’ view that any natural response could be conditioned to
   any neutral stimulus has given way to the understanding that each species
   is biologically prepared to learn associations that enhance its survival.
   Thus, humans are likely to develop an aversion to the taste of a
   contaminated food but not to the sight of an associated restaurant, its
   plates, or the music they heard there. Similarly, rats develop aversions to
   tastes but not to sights or sounds. Conditioning occurs best when the CS
   and the US have just the sort of relationship that would lead a scientist to
   conclude that the CS causes the US.
Biological Predispositions




                                                      Courtesy of John Garcia
  Garcia showed that the duration
 between the CS and the US may be
    long (hours), but yet result in
conditioning. A biologically adaptive   John Garcia
  CS (taste) led to conditioning but
  other stimuli (sight or sound) did
                  not.
Biological Predispositions
Even humans can develop classically to
        conditioned nausea.
Pavlov’s Legacy


Pavlov’s greatest contribution
  to psychology is isolating
 elementary behaviors from
 more complex ones through
      objective scientific
         procedures.
                                 Ivan Pavlov
                                 (1849-1936)
Pavlov’s Legacy
Pavlov taught us that principles of learning apply across species and that
   classical conditioning is one way that virtually all organisms learn to adapt
   to their environment. Pavlov also demonstrated that significant
   psychological phenomena can be studied objectively. Finally, Pavlov
   taught us that conditioning principles have important applications such as
   how to treat fear.

Classical conditioning principles provide important insights into drug abuse
   and how it may be overcome. Classical conditioning works on the body’s
   disease-fighting immune system. For example, when a particular taste
   accompanies a drug that influences immune responses, the taste by itself
   may come to produce those immune responses. Watson’s “Little Albert”
   study demonstrated how classical conditioning may underlie specific fears.
   Today, psychologists use extinction procedures to control our less adaptive
   emotions and condition new responses to emotion-arousing
   stimuli.
Applications of Classical
               Conditioning
1.   Former drug users often feel a craving when they
     are again in the drug-using context—with people or
     in places they associate with previous highs. This,
     drug counselors advise addicts to steer clear of
     people and settings that may trigger theses
     cravings.
2.   Classical conditioning even works on the body’s
     disease-fighting immune system. When a particular
     taste accompanies a drug that influences immune
     responses, the taste by itself may come to produce
     an immune response.
Applications of Classical
            Conditioning

   Watson used classical
conditioning procedures to
    develop advertising
campaigns for a number of
  organizations, including
Maxwell House, making the
“coffee break” an American




                                              Brown Brothers
          custom.
                             John B. Watson
Little Albert
Human behaviors and emotions are
 biologically influenced, however they are
 also greatly learned and are hence a
 bundle of conditioned responses.
Case: Little Albert—he feared loud noises
 like most infants, but he did not fear rats.
 He was conditioned to fear rats and then
 generalized that fear to other things as
 well.
http://www.youtube.com/watch?v=Xt0ucxOrPQE&feature=related

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Mod 17 Classical Conditioning

  • 1. Learning How Do We Learn? http://www.youtube.com/watch?v=nKHxT7fDwN4
  • 2. Definition Learning is a relatively permanent change in an organism’s behavior due to experience. Learning helps us adapt to our environment. Nature’s most important gift to us may be our adaptability—our capacity to learn new behaviors that enable us to cope with ever-changing experiences. Learning also breeds hope. What we learn we can also teach to others.
  • 3. How Do We Learn? The key to learning is experience. We learn by association. Our minds naturally connect events that occur in sequence. 2000 years ago, Aristotle suggested this law of association. Then 200 years ago Locke and Hume reiterated this law. The events linked in associative learning may be two stimuli (as in classical conditioning) or a response and its consequences (as in operant conditioning). In observational learning, we learn by viewing others’ experiences and examples.
  • 4. Associative Learning Learning to associate one stimulus with another. (classical conditioning) This sea snail withdraws its gills when squirted with water. In its natural habitat (i.e. choppy water) this response diminishes. However, if the squirt is followed by an electric shock, the response becomes stronger. The snail relates/associates the squirt of water to the impending shock.
  • 5. Associative Learning Learning to associate one stimulus with another. (classical conditioning)
  • 6. Associative Learning Learning to associate a response with a consequence. (operant conditioning)
  • 7. Associative Learning Learning to associate a response with a consequence. (operant conditioning)
  • 8. Associative Learning • Ex: 11 Mexican Grey Wolves (which has been extinct in the US since 1977) were bred and raised in captivity. • They were released in the Arizona Apache National Forest in 1988. • After 8 months there was only one surviving wolf. They had learned to hunt and move away from people but they had not learned to be afraid of them and hence did not run away from those with guns. • This supports that successful adaptation requires both nature (genetic predispositions) and nurture (history of appropriate learning).
  • 9. • Conditioning is the process of learning associations. In this module (18/7ed or 17/8thed) we will cover classical conditioning which is when we learn to associate two stimuli and anticipate the events. • In the next module (19/7ed or 18/8ed), we look at operant conditioning where we learn to associate a response (our behavior) and its consequences. We usually repeat those acts that are followed by good rewards and avoid those acts that are followed by bad results.
  • 10. Classical Conditioning Classical Conditioning: Module 17  Pavlov’s Experiments  Extending Pavlov’s Understanding  Pavlov’s Legacy
  • 11. Classical Conditioning Ideas of classical conditioning originate from old philosophical theories. However, it was the Russian physiologist Ivan Pavlov who elucidated classical conditioning. His work provided a basis for later behaviorists like John Watson. Watson and Pavlov shared: (1) a disdain for mentalistic concepts such as consciousness and (2) a belief that the basic laws of learning were the same for all animals – whether dogs or humans. Today classical conditioning is seen as a basic form of learning by which all organisms adapt to their environment. However, it is agreeable that the conscious and mental processes should not be ignored either. Sovfoto Ivan Pavlov (1849-1936)
  • 12. Pavlov’s Experiments Before conditioning, food (Unconditioned Stimulus, US) produces salivation (Unconditioned Response, UR). However, the tone (neutral stimulus) does not.
  • 13. Pavlov’s Experiments Pavlov would repeatedly present a neutral stimulus (such as a tone) just before an unconditioned stimulus (US), such as food, which triggered the unconditioned response (UR) of salivation. After several repetitions, the tone alone (now the conditioned stimulus [CS]) began triggering a conditioned response (CR), salivation. Unconditioned means “unlearned”; conditioned means “learned.” Thus, a UR is an event that occurs naturally in response to some stimulus. A US is something that naturally and automatically triggers the unlearned response. A CS is an originally neutral stimulus that, through learning, comes to be associated with some unlearned response. A CR is the learned response to the originally neutral but now conditioned stimulus.
  • 14. Pavlov’s Experiments During conditioning, the neutral stimulus (tone) and the US (food) are paired, resulting in salivation (UR). After conditioning, the neutral stimulus (now Conditioned Stimulus, CS) elicits salivation (now Conditioned Response, CR)
  • 15. Conditioning The bigger picture (in regards to conditioning): Conditioning helps an animal survive and reproduce—by responding to cues that help it gain food, avoid danger, locate mates, and produce offspring. http://www.youtube.com/watch?v=hhqumfpxuzI
  • 16. Acquisition Acquisition is the initial learning stage in classical conditioning in which an association between a neutral stimulus and an unconditioned stimulus takes place. 1. In most cases, for conditioning to occur, the neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. 3. Responses acquired like this demonstrate how classical conditioning is biologically adaptive because it helps organisms prepare for good or bad events.
  • 17. Acquisition The CS needs to come half a second before the US for acquisition to occur.
  • 18. Extinction Extinction refers to the diminishing of a conditioned response when the conditioned stimulus occurs repeatedly without the unconditioned stimulus. When the US (food) does not follow the CS (tone), CR (salivation) begins to decrease and eventually causes extinction.
  • 19. Spontaneous Recovery Spontaneous recovery is the reappearance, after a pause, of an extinguished conditioned response. After a rest period, an extinguished CR (salivation) spontaneously recovers, but if the CS (tone) persists alone, the CR becomes extinct again.
  • 20. Stimulus Generalization Tendency to respond to stimuli similar to the CS is called generalization. Pavlov conditioned the dog’s salivation (CR) by using miniature vibrators (CS) on the thigh. When he subsequently stimulated other parts of the dog’s body, salivation dropped. Generalization has survival value because it extends a learned response to other stimuli in a given category, for example, fleeing from all dangerous animals.
  • 21. Stimulus Discrimination Discrimination is the learned ability to distinguish between a conditioned stimulus and other stimuli that do not signal an unconditioned stimulus. Discrimination has survival value because it limits our learned responses to appropriate stimuli, for example, fleeing from a rampaging lion but not from a playful kitten.
  • 22. Taste Aversions Taste aversions are particularly good for illustrating classical conditioning. Perhaps you can share one of your own and explain it in terms of conditioning principles. Example: Some years ago my instructor stored a dinner in the freezer compartment of our department’s refrigerator. When he went to retrieve it, he found it in the company of a frozen laboratory rat. He learned that a student assistant, not knowing how to dispose of the deceased animal, had carefully packaged it in plastic and temporarily placed it in the freezer. Not only was he unable to eat the dinner in the freezer, but now he finds all such dinners repulsive. Do you have any experiences of your own? Psychologist Paul Rozin states, “Many people find slimy foods upsetting or anything with mucoid texture.” This is an example of what he calls “secondary disgust,” disgust for something that looks or feels similar to something disgusting in its own right. Rozin notes how subjects in one of his experiments were presented with two pieces of chocolate fudge, one shaped to look like a muffin, the other a replica of dog droppings. Guess which one subjects avoided.
  • 23. Taste Aversion In the following exercise, react to the following tasteful situations described by Rozin. Then, we will compare your responses to those of Rozin’s 143 subjects. You should respond on a 9-point scale from 1 = dislike extremely through 5 = neutral to 9 = like extremely. For the first four questions, dream up a bowl of your favorite soup, one that would score an unqualified 9. 1. Now imagine that the soup was served to you in an ordinary bowl, but had been stirred by a thoroughly washed, used flyswatter. How much would you like to eat that soup? 2. If that flyswatter were brand new, how much would you like to eat the soup? 3. If the soup was first stirred with a thoroughly washed but used comb, how much would you like to eat it? 6. If the soup was served in a thoroughly washed, used dog bowl, how much would you like to eat it? Now fantasize about your favorite cookie, again one that would rate a 9. 5. How much would you like to eat this cookie if you’d dropped it on the grass first? 6. How much would you like to eat it if a waiter had taken a bite first? an acquaintance? a good friend?
  • 24. Taste Aversion Clearly, the association principle is everything when it comes to food. The idea that something disgusting has been near a favorite dish puts most people off, even when the food is germ-free. Here are Rozin’s results. 1. Eighty-two percent of Rozin’s subjects rated the “clean-flyswatter soup” a 4 or less; they would dislike eating it. 2. Fifty-eight percent disliked this bowl of soup. Since the flyswatter is brand new, it has less of an association with insects. However, the idea that the soup had been stirred by an object that might meet a fly in the future was enough to make some people pass it up. 3. Seventy-six percent disliked this soup. Presumably, the thought of human hair is slightly less disgusting than insect contamination. 4. Seventy-one percent disliked soup served in a dog bowl. 5. Only 34 percent would want to pass up this cookie. There’s no assurance of perfect cleanliness, but grass itself has few negative associations for most of us. 6. Eighty-four percent would reject this cookie after a waiter had taken a bite. Only 31 percent would refuse it after an acquaintance had taken a bite, and just 16 percent, if a friend had taken a bite.
  • 25. Extending Pavlov’s Understanding Pavlov and Watson considered consciousness, or mind, unfit for the scientific study of psychology. However, they underestimated the importance of cognitive processes and biological constraints. Recap: http://www.youtube.com/watch?v=DUa_F2OJT0k&feature=related
  • 26. Cognitive Processes Early behaviorists believed that learned behaviors of various animals could be reduced to mindless mechanisms. However, later behaviorists suggested that animals learn the predictability of a stimulus, meaning they learn expectancy or awareness of a stimulus (Rescorla & Wagner, 1972).
  • 27. Biological Predispositions Pavlov and Watson believed that laws of learning were similar for all animals. Therefore, a pigeon and a person do not differ in their learning. However, behaviorists later suggested that learning is constrained by an animal’s biology.
  • 28. The Importance of Cognitive Processes and Biological Predispositions in Classical Conditioning Research indicates that, for many animals, cognitive appraisals are important for learning. That is, thoughts and perceptions are important to the conditioning process. For example, animals appear capable of learning when to expect an unconditioned stimulus. The more predictable the association between the CS and the US, the stronger the CR. The early behaviorists’ view that any natural response could be conditioned to any neutral stimulus has given way to the understanding that each species is biologically prepared to learn associations that enhance its survival. Thus, humans are likely to develop an aversion to the taste of a contaminated food but not to the sight of an associated restaurant, its plates, or the music they heard there. Similarly, rats develop aversions to tastes but not to sights or sounds. Conditioning occurs best when the CS and the US have just the sort of relationship that would lead a scientist to conclude that the CS causes the US.
  • 29. Biological Predispositions Courtesy of John Garcia Garcia showed that the duration between the CS and the US may be long (hours), but yet result in conditioning. A biologically adaptive John Garcia CS (taste) led to conditioning but other stimuli (sight or sound) did not.
  • 30. Biological Predispositions Even humans can develop classically to conditioned nausea.
  • 31. Pavlov’s Legacy Pavlov’s greatest contribution to psychology is isolating elementary behaviors from more complex ones through objective scientific procedures. Ivan Pavlov (1849-1936)
  • 32. Pavlov’s Legacy Pavlov taught us that principles of learning apply across species and that classical conditioning is one way that virtually all organisms learn to adapt to their environment. Pavlov also demonstrated that significant psychological phenomena can be studied objectively. Finally, Pavlov taught us that conditioning principles have important applications such as how to treat fear. Classical conditioning principles provide important insights into drug abuse and how it may be overcome. Classical conditioning works on the body’s disease-fighting immune system. For example, when a particular taste accompanies a drug that influences immune responses, the taste by itself may come to produce those immune responses. Watson’s “Little Albert” study demonstrated how classical conditioning may underlie specific fears. Today, psychologists use extinction procedures to control our less adaptive emotions and condition new responses to emotion-arousing stimuli.
  • 33. Applications of Classical Conditioning 1. Former drug users often feel a craving when they are again in the drug-using context—with people or in places they associate with previous highs. This, drug counselors advise addicts to steer clear of people and settings that may trigger theses cravings. 2. Classical conditioning even works on the body’s disease-fighting immune system. When a particular taste accompanies a drug that influences immune responses, the taste by itself may come to produce an immune response.
  • 34. Applications of Classical Conditioning Watson used classical conditioning procedures to develop advertising campaigns for a number of organizations, including Maxwell House, making the “coffee break” an American Brown Brothers custom. John B. Watson
  • 35. Little Albert Human behaviors and emotions are biologically influenced, however they are also greatly learned and are hence a bundle of conditioned responses. Case: Little Albert—he feared loud noises like most infants, but he did not fear rats. He was conditioned to fear rats and then generalized that fear to other things as well. http://www.youtube.com/watch?v=Xt0ucxOrPQE&feature=related

Editor's Notes

  • #3: Preview Question 1: What is learning?
  • #12: Preview Question 2: How does classical conditioning demonstrate learning by association?
  • #13: Preview Question 3: How does a neutral stimulus become a CS, and what are the processes of acquisition, extinction, spontaneous recovery, generalization, and discrimination in classical conditioning?
  • #15: Unconditioned Stimulus (UCS): A stimulus that automatically and naturally triggers a response. Unconditioned Response (UCR): A unlearned, naturally occurring response to the unconditioned stimulus, like salivation in the dog when food is in the mouth. Conditioned Stimulus (CS): Originally a neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response. Conditioned Response (CR): A learned response to a previously neutral conditioned stimulus.
  • #26: Preview Question 4: Do cognitive processes and biological constraints affect classical conditioning?
  • #32: Preview Question 5: Why is Pavlov’s work important?