This document introduces fractal social organizations, a novel class of socio-technical complex systems characterized by a distributed, hierarchical architecture. Key concepts are defined through a case study of an elderly woman's smart home. The smart home detects if she has fallen and alerts her general practitioner. This simple example demonstrates how roles are organized into communities that work together to address situations. The document also presents a model of collective behaviors within static socio-technical systems. Despite its simplicity, the model's dynamics produce complex emergent properties like hierarchical organization and fractal patterns. These properties correspond to the intended architecture of fractal social organizations.