This document discusses approaches for sustainably reviving local urban identity. It defines identity as something that gives people a sense of belonging and is shaped by traditions, culture, and needs. Urban identity specifically reflects the traditions of local people and gives character to a place. However, modern design approaches sometimes disregard local identity and culture. The document proposes studying examples that successfully revived identity and developing guidelines to apply in redesigning a public square in Alexandria, in order to emphasize local identity through a blend of traditional and modern design.