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Module 5 Part 2: Decision Theory 
BUS216 “Probability & Statistics for Business and Economics” 
Tidewater Community College 
Linda S. Williams, MBA, MSA 
Professor, Business Administration
Module 5 Part 2: Decision Theory 
Decision-Making under Certainty 
Decision-Making under Uncertainty 
Decision-Making under Risk 
Goals: 
1. Maximize Returns 
2. Minimize Loss 
3. Minimize Regret
Module 5 Part 2: Decision Theory 
Components of All Decisions: 
• Decision Alternatives 
• These are the options or choices open to any decision maker. 
• Identification of possible alternatives is the starting point for all 
decision theory 
• States of Nature 
• These are any condition in “nature” that can occur after a decision 
has been made 
• The conditions affect the outcome of the decision in either a 
positive, neutral or negative way 
• The decision maker does not control the States of Nature 
• Payoffs 
• These are the rewards for any given decision alternative 
• Payoffs can range in size and in some instances may be a loss
Module 5 Part 2: Decision Theory 
Payoff Tables 
State of 
Nature 
(S1) 
State of 
Nature 
(S2) 
State of 
Nature 
(S3) 
State of 
Nature 
(S4) 
Decision 
Alternative 
(d1) 
Payoff (P1,1) Payoff (P1,2) Payoff (P1,3) Payoff (P1,4) 
Decision 
Alternative 
(d2) 
Payoff (P2,1) Payoff (P2,2) Payoff (P2,3) Payoff (P2,4) 
Decision 
Alternative 
(d3) 
Payoff (P3,1) Payoff (P3,2) Payoff (P3,3) Payoff (P3,4)
Module 5 Part 2: Decision Theory 
Decision Making Under Certainty 
• State of Nature is known 
• Select Decision Alternative with the highest payoff 
…. And this happens when ????? 
ALMOST NEVER!
Module 5 Part 2: Decision Theory 
Decision Making Under Uncertainty 
• The decision maker does not know which state of 
nature will occur 
• The decision maker does not know the probability 
of the various states of nature occurring 
• Approaches to decision making under uncertainty 
depend upon the criteria for the decision and the 
decision maker’s outlook 
• Payoff Tables are used to determine possible payoffs 
under various states of nature
Module 5 Part 2: Decision Theory 
Maximax Criterion 
• Optimistic approach where decision maker bases action 
on the “best case” scenario” 
• Isolate the highest payoff under each decision alternative 
• Select the decision alternative that provides the highest 
payoff of the maximums 
• Often called “best of the best” approach to decision 
making
Module 5 Part 2: Decision Theory 
Maximin Criterion 
• This is a pessimistic approach to decision making 
• The assumption is that the “worst” will occur and so 
the decision is made to minimize the damage 
• Determine the smallest payoff under each decision 
alternative 
• Select the “best” of these worst case scenario payoffs 
• We refer to this as “maximizing the minimum” return
Module 5 Part 2: Decision Theory 
Hurwicz Criterion 
• This is a “middle of the road” approach 
• This criterion selects the maximum payoff and the 
minimum payoff for each decision alternative 
• α =the optimism with a value between 0 and 1 with 1 
being the MOST optimistic 
• Multiply the maximum payoff by α 
• Multiply the minimum payoff by 1 – α 
• Sum the weighted products for each decision 
alternative 
• Select the maximum weighted value and the 
corresponding decision alternative
Module 5 Part 2: Decision Theory 
Minimax Regret Strategy 
• Based on lost opportunity because the wrong decision 
was made and payoff was not maximized 
• Transform the Decision Table into an Opportunity Loss 
Table in order to apply the Minimax Regret criterion 
• Determine the highest payoff for each decision under the 
State of Nature 
• Subtract the payoff for each decision alternative from the 
highest payoff. This is the “regret” 
• Replace the payoffs with the “regret” or opportunity 
losses creates the opportunity loss table 
• Then determine the maximum regret for each decision 
alternative and select the smallest regret available
Module 5 Part 2: Decision Theory 
Decision Making Under Risk 
• The decision maker does not know which state of 
nature will occur 
• The decision maker knows the probability of the 
various states of nature occurring 
• Payoff Tables are used to determine possible 
payoffs under various states of nature 
• Decisions are made based on the long-run average 
return for a decision, based on the probability of 
the various states of nature
Module 5 Part 2: Decision Theory 
Expected Monetary Value (EMV) 
• Each payoff under each state of nature is now 
associated with a probability 
• Find the EMV of each Decision Alternative: (Payoff) X 
(Probability of that State of Nature) 
• Sum the products across the States of Nature to arrive 
at the EMV of each alternative 
• Select the decision alternative with the highest EMV 
• The strategy of EMV is that it maximizes the return over 
the “long run” 
• It does not guarantee this return on a single investment
Module 5 Part 2: Decision Theory 
Expected Value of Perfect Information (EVPI) 
• The EVPI is the value that a decision maker places on 
knowing which state of nature will occur 
• It is always presumed that the information is available 
• It is always presumed that the information is accurate 
• As long as the EVPI does not exceed the EMV, the decision 
maker will pay for the information 
EVPI = EMV with Perfect Information – EMV without 
Information
Module 5 Part 2: Decision Theory 
Expected Value of Perfect Information (EVPI) 
• What is the value of knowing which state of nature 
will occur? 
• This is the difference between the payoff that would 
occur if the decision maker knew which state of 
nature would occur and the expected monetary payoff 
from the best alternative when there is no information 
available 
• EVPI = Expected Monetary Payoff with Perfect 
Information – Expected Monetary Payoff without 
Information
Module 5 Part 2: Decision Theory 
Expected Value of Perfect Information (EVPI) 
• Expected Monetary Value without information = 
highest payoff considering the probability of each 
State of Nature 
• Perfect Information: Highest Payoff under each State 
of Nature weighted by the probability of that State of 
Nature 
• The difference between these two is the EVPI

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Module 5 Decision Theory

  • 1. Module 5 Part 2: Decision Theory BUS216 “Probability & Statistics for Business and Economics” Tidewater Community College Linda S. Williams, MBA, MSA Professor, Business Administration
  • 2. Module 5 Part 2: Decision Theory Decision-Making under Certainty Decision-Making under Uncertainty Decision-Making under Risk Goals: 1. Maximize Returns 2. Minimize Loss 3. Minimize Regret
  • 3. Module 5 Part 2: Decision Theory Components of All Decisions: • Decision Alternatives • These are the options or choices open to any decision maker. • Identification of possible alternatives is the starting point for all decision theory • States of Nature • These are any condition in “nature” that can occur after a decision has been made • The conditions affect the outcome of the decision in either a positive, neutral or negative way • The decision maker does not control the States of Nature • Payoffs • These are the rewards for any given decision alternative • Payoffs can range in size and in some instances may be a loss
  • 4. Module 5 Part 2: Decision Theory Payoff Tables State of Nature (S1) State of Nature (S2) State of Nature (S3) State of Nature (S4) Decision Alternative (d1) Payoff (P1,1) Payoff (P1,2) Payoff (P1,3) Payoff (P1,4) Decision Alternative (d2) Payoff (P2,1) Payoff (P2,2) Payoff (P2,3) Payoff (P2,4) Decision Alternative (d3) Payoff (P3,1) Payoff (P3,2) Payoff (P3,3) Payoff (P3,4)
  • 5. Module 5 Part 2: Decision Theory Decision Making Under Certainty • State of Nature is known • Select Decision Alternative with the highest payoff …. And this happens when ????? ALMOST NEVER!
  • 6. Module 5 Part 2: Decision Theory Decision Making Under Uncertainty • The decision maker does not know which state of nature will occur • The decision maker does not know the probability of the various states of nature occurring • Approaches to decision making under uncertainty depend upon the criteria for the decision and the decision maker’s outlook • Payoff Tables are used to determine possible payoffs under various states of nature
  • 7. Module 5 Part 2: Decision Theory Maximax Criterion • Optimistic approach where decision maker bases action on the “best case” scenario” • Isolate the highest payoff under each decision alternative • Select the decision alternative that provides the highest payoff of the maximums • Often called “best of the best” approach to decision making
  • 8. Module 5 Part 2: Decision Theory Maximin Criterion • This is a pessimistic approach to decision making • The assumption is that the “worst” will occur and so the decision is made to minimize the damage • Determine the smallest payoff under each decision alternative • Select the “best” of these worst case scenario payoffs • We refer to this as “maximizing the minimum” return
  • 9. Module 5 Part 2: Decision Theory Hurwicz Criterion • This is a “middle of the road” approach • This criterion selects the maximum payoff and the minimum payoff for each decision alternative • α =the optimism with a value between 0 and 1 with 1 being the MOST optimistic • Multiply the maximum payoff by α • Multiply the minimum payoff by 1 – α • Sum the weighted products for each decision alternative • Select the maximum weighted value and the corresponding decision alternative
  • 10. Module 5 Part 2: Decision Theory Minimax Regret Strategy • Based on lost opportunity because the wrong decision was made and payoff was not maximized • Transform the Decision Table into an Opportunity Loss Table in order to apply the Minimax Regret criterion • Determine the highest payoff for each decision under the State of Nature • Subtract the payoff for each decision alternative from the highest payoff. This is the “regret” • Replace the payoffs with the “regret” or opportunity losses creates the opportunity loss table • Then determine the maximum regret for each decision alternative and select the smallest regret available
  • 11. Module 5 Part 2: Decision Theory Decision Making Under Risk • The decision maker does not know which state of nature will occur • The decision maker knows the probability of the various states of nature occurring • Payoff Tables are used to determine possible payoffs under various states of nature • Decisions are made based on the long-run average return for a decision, based on the probability of the various states of nature
  • 12. Module 5 Part 2: Decision Theory Expected Monetary Value (EMV) • Each payoff under each state of nature is now associated with a probability • Find the EMV of each Decision Alternative: (Payoff) X (Probability of that State of Nature) • Sum the products across the States of Nature to arrive at the EMV of each alternative • Select the decision alternative with the highest EMV • The strategy of EMV is that it maximizes the return over the “long run” • It does not guarantee this return on a single investment
  • 13. Module 5 Part 2: Decision Theory Expected Value of Perfect Information (EVPI) • The EVPI is the value that a decision maker places on knowing which state of nature will occur • It is always presumed that the information is available • It is always presumed that the information is accurate • As long as the EVPI does not exceed the EMV, the decision maker will pay for the information EVPI = EMV with Perfect Information – EMV without Information
  • 14. Module 5 Part 2: Decision Theory Expected Value of Perfect Information (EVPI) • What is the value of knowing which state of nature will occur? • This is the difference between the payoff that would occur if the decision maker knew which state of nature would occur and the expected monetary payoff from the best alternative when there is no information available • EVPI = Expected Monetary Payoff with Perfect Information – Expected Monetary Payoff without Information
  • 15. Module 5 Part 2: Decision Theory Expected Value of Perfect Information (EVPI) • Expected Monetary Value without information = highest payoff considering the probability of each State of Nature • Perfect Information: Highest Payoff under each State of Nature weighted by the probability of that State of Nature • The difference between these two is the EVPI

Editor's Notes

  • #3: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #4: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #5: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #6: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #7: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #8: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #9: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #10: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #11: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #12: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #13: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #14: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #15: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.
  • #16: Content created by Linda Williams of Tidewater Community College for Z Degree Project, originally published at learn.vccs.edu under a CC BY-NC-SA license.