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INFORMATION TECHNOLOGY
AND
THE SUPPLY CHAIN
MODULE 5
ROLE OF INFORMATION TECHNOLOGY
IN A SUPPLY CHAIN
• Information is the driver that serves as the “glue” to
create a coordinated supply chain
• Information must have the following characteristics to
be useful:
• Accurate
• Accessible in a timely manner
• Information must be of the right kind
• Information must be shared
• Information provides the basis for supply chain
management decisions
• Inventory
• Transportation
• Facility
2/16/2015 2
• Sourcing
• Pricing and revenue
management
CHARACTERISTICS OF USEFUL SUPPLY
CHAIN INFORMATION
• Accurate
• Accessible in a timely manner
• The right kind
• Provides supply chain visibility
• Information must be shared
2/16/2015 3
USE OF INFORMATION IN A SUPPLY
CHAIN
• Information used at all phases of decision making:
strategic, planning, operational
• Examples:
• Strategic: location decisions
• Operational: what products will be produced during
today’s production run
2/16/2015 4
USE OF INFORMATION IN A SUPPLY
CHAIN
• Inventory: demand patterns, carrying costs, stockout
costs, ordering costs
• Transportation: costs, customer locations, shipment
sizes
• Facility: location, capacity, schedules of a facility; need
information about trade-offs between flexibility and
efficiency, demand, exchange rates, taxes, etc.
• Sourcing and Pricing: information on the product
margin, quality, delivery lead time are important in
sourcing decisions. To set pricing policies information
about demand, customer segments, product margin and
availability are important.
2/16/2015 5
ROLE OF INFORMATION TECHNOLOGY
IN A SUPPLY CHAIN
• Information technology (IT)
• Hardware and software used throughout the supply
chain to gather and analyze information
• Captures and delivers information needed to make
good decisions
• Effective use of IT in the supply chain can have a
significant impact on supply chain performance
2/16/2015 6
THE IMPORTANCE OF INFORMATION
IN A SUPPLY CHAIN
• Relevant information available throughout the supply
chain allows managers to make decisions that take into
account all stages of the supply chain
• Allows performance to be optimized for the entire
supply chain, not just for one stage – leads to higher
performance for each individual firm in the supply chain
2/16/2015 7
THE SUPPLY CHAIN IT FRAMEWORK
• The Supply Chain Macro Processes
• Customer Relationship Management (CRM)
• Internal Supply Chain Management (ISCM)
• Supplier Relationship Management (SRM)
• Plus: Transaction Management Foundation
• Why Focus on the Macro Processes?
• Macro Processes Applied to the Evolution of Software
2/16/2015 8
MACRO PROCESSES IN A SUPPLY CHAIN
Supplier
Relationship
Management
(SRM)
Internal
Supply Chain
Management
(ISCM)
Customer
Relationship
Management
(CRM)
Transaction Management Foundation (TFM)
2/16/2015 9
CUSTOMER RELATIONSHIP MANAGEMENT
• The processes that take place between an enterprise and its
customers downstream in the supply chain
• Key processes:
• Marketing
• Selling
• Order management
• Call/Service center
2/16/2015 10
INTERNAL SUPPLY CHAIN MANAGEMENT
• Includes all processes involved in planning for and
fulfilling a customer order
• ISCM processes:
• Strategic Planning
• Demand Planning
• Supply Planning
• Fulfillment
• Field Service
• There must be strong integration between the ISCM and
CRM macro processes
2/16/2015 11
SUPPLIER RELATIONSHIP MANAGEMENT
• Those processes focused on the interaction between the
enterprise and suppliers that are upstream in the supply
chain
• Key processes:
• Design Collaboration
• Source
• Negotiate
• Buy
• Supply Collaboration
• There is a natural fit between ISCM and SRM processes
2/16/2015 12
THE MACRO PROCESSES AND THEIR
PROCESSES
2/16/2015 13
TMF
SRM
•DESIGN COLLABORATION
•SOURCE
•NEGOTIATE
•BUY
•SUPPLY COORDINATION
ISCM
•STRATEGIC PLANNING
•DEMAND PLANNING
•SUPPLY PLANNING
•FULFILMENT
•FIELD SERVICE
CRM
•MARKET
•CALL CENTRE
•SELL
•ORDER MANAGEMENT
THE TRANSACTION MANAGEMENT
FOUNDATION
• Enterprise software systems (ERP)
• Earlier systems focused on automation of simple transactions
and the creation of an integrated method of storing and
viewing data across the enterprise
• Real value of the TMF exists only if decision making is
improved
• The extent to which the TMF enables integration across the
three macro processes determines its value
2/16/2015 14
THE GOAL OF SUPPLY CHAIN IT
2/16/2015 15
SRM ISCM CRM
SUPPLY CHAIN VISIBILITY, COORDINATED
PLANNING, FORECASTING, REPLENISHMENT,
COLLABORATIVE PRODUCT DEVELOPMENT,
COORDINATED LOGISTICS AND
PROMOTIONS
SUPPLIER CUSTOMERCOMPANY
THE FUTURE OF IT IN THE SUPPLY CHAIN
• At the highest level, the three SCM macro processes will
continue to drive the evolution of enterprise software
• Software focused on the macro processes will become a
larger share of the total enterprise software market and the
firms producing this software will become more successful
• Functionality, the ability to integrate across macro
processes, and the strength of their ecosystems, will be keys
to success
2/16/2015 16
SUPPLY CHAIN INFORMATION
TECHNOLOGY IN PRACTICE
• Select an IT system that addresses the company’s key
success factors
• Take incremental steps and measure value
• Align the level of sophistication with the need for
sophistication
• Use IT systems to support decision making, not to make
decisions
• Think about the future
2/16/2015 17
ASSIGNMENT…
• What is the importance of information and IT in the supply
chain?
• How does each supply chain driver use information?
• What are the major applications of supply chain IT and what
processes do they enable?
2/16/2015 18
END OF MODULE 5

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Supply Chain Management module 5

  • 2. ROLE OF INFORMATION TECHNOLOGY IN A SUPPLY CHAIN • Information is the driver that serves as the “glue” to create a coordinated supply chain • Information must have the following characteristics to be useful: • Accurate • Accessible in a timely manner • Information must be of the right kind • Information must be shared • Information provides the basis for supply chain management decisions • Inventory • Transportation • Facility 2/16/2015 2 • Sourcing • Pricing and revenue management
  • 3. CHARACTERISTICS OF USEFUL SUPPLY CHAIN INFORMATION • Accurate • Accessible in a timely manner • The right kind • Provides supply chain visibility • Information must be shared 2/16/2015 3
  • 4. USE OF INFORMATION IN A SUPPLY CHAIN • Information used at all phases of decision making: strategic, planning, operational • Examples: • Strategic: location decisions • Operational: what products will be produced during today’s production run 2/16/2015 4
  • 5. USE OF INFORMATION IN A SUPPLY CHAIN • Inventory: demand patterns, carrying costs, stockout costs, ordering costs • Transportation: costs, customer locations, shipment sizes • Facility: location, capacity, schedules of a facility; need information about trade-offs between flexibility and efficiency, demand, exchange rates, taxes, etc. • Sourcing and Pricing: information on the product margin, quality, delivery lead time are important in sourcing decisions. To set pricing policies information about demand, customer segments, product margin and availability are important. 2/16/2015 5
  • 6. ROLE OF INFORMATION TECHNOLOGY IN A SUPPLY CHAIN • Information technology (IT) • Hardware and software used throughout the supply chain to gather and analyze information • Captures and delivers information needed to make good decisions • Effective use of IT in the supply chain can have a significant impact on supply chain performance 2/16/2015 6
  • 7. THE IMPORTANCE OF INFORMATION IN A SUPPLY CHAIN • Relevant information available throughout the supply chain allows managers to make decisions that take into account all stages of the supply chain • Allows performance to be optimized for the entire supply chain, not just for one stage – leads to higher performance for each individual firm in the supply chain 2/16/2015 7
  • 8. THE SUPPLY CHAIN IT FRAMEWORK • The Supply Chain Macro Processes • Customer Relationship Management (CRM) • Internal Supply Chain Management (ISCM) • Supplier Relationship Management (SRM) • Plus: Transaction Management Foundation • Why Focus on the Macro Processes? • Macro Processes Applied to the Evolution of Software 2/16/2015 8
  • 9. MACRO PROCESSES IN A SUPPLY CHAIN Supplier Relationship Management (SRM) Internal Supply Chain Management (ISCM) Customer Relationship Management (CRM) Transaction Management Foundation (TFM) 2/16/2015 9
  • 10. CUSTOMER RELATIONSHIP MANAGEMENT • The processes that take place between an enterprise and its customers downstream in the supply chain • Key processes: • Marketing • Selling • Order management • Call/Service center 2/16/2015 10
  • 11. INTERNAL SUPPLY CHAIN MANAGEMENT • Includes all processes involved in planning for and fulfilling a customer order • ISCM processes: • Strategic Planning • Demand Planning • Supply Planning • Fulfillment • Field Service • There must be strong integration between the ISCM and CRM macro processes 2/16/2015 11
  • 12. SUPPLIER RELATIONSHIP MANAGEMENT • Those processes focused on the interaction between the enterprise and suppliers that are upstream in the supply chain • Key processes: • Design Collaboration • Source • Negotiate • Buy • Supply Collaboration • There is a natural fit between ISCM and SRM processes 2/16/2015 12
  • 13. THE MACRO PROCESSES AND THEIR PROCESSES 2/16/2015 13 TMF SRM •DESIGN COLLABORATION •SOURCE •NEGOTIATE •BUY •SUPPLY COORDINATION ISCM •STRATEGIC PLANNING •DEMAND PLANNING •SUPPLY PLANNING •FULFILMENT •FIELD SERVICE CRM •MARKET •CALL CENTRE •SELL •ORDER MANAGEMENT
  • 14. THE TRANSACTION MANAGEMENT FOUNDATION • Enterprise software systems (ERP) • Earlier systems focused on automation of simple transactions and the creation of an integrated method of storing and viewing data across the enterprise • Real value of the TMF exists only if decision making is improved • The extent to which the TMF enables integration across the three macro processes determines its value 2/16/2015 14
  • 15. THE GOAL OF SUPPLY CHAIN IT 2/16/2015 15 SRM ISCM CRM SUPPLY CHAIN VISIBILITY, COORDINATED PLANNING, FORECASTING, REPLENISHMENT, COLLABORATIVE PRODUCT DEVELOPMENT, COORDINATED LOGISTICS AND PROMOTIONS SUPPLIER CUSTOMERCOMPANY
  • 16. THE FUTURE OF IT IN THE SUPPLY CHAIN • At the highest level, the three SCM macro processes will continue to drive the evolution of enterprise software • Software focused on the macro processes will become a larger share of the total enterprise software market and the firms producing this software will become more successful • Functionality, the ability to integrate across macro processes, and the strength of their ecosystems, will be keys to success 2/16/2015 16
  • 17. SUPPLY CHAIN INFORMATION TECHNOLOGY IN PRACTICE • Select an IT system that addresses the company’s key success factors • Take incremental steps and measure value • Align the level of sophistication with the need for sophistication • Use IT systems to support decision making, not to make decisions • Think about the future 2/16/2015 17
  • 18. ASSIGNMENT… • What is the importance of information and IT in the supply chain? • How does each supply chain driver use information? • What are the major applications of supply chain IT and what processes do they enable? 2/16/2015 18