This document provides an overview of IT service management concepts within the ITIL framework. It discusses the ITIL framework and service life cycle approach, including key concepts in service strategy. Service strategy involves demand management, service portfolio management, and financial management. Demand management involves understanding customer needs. Service portfolio management involves packaging and bundling services. Financial management balances cost and price of services through activities like service valuation, investment analysis, and accounting. The document provides objectives, concepts, activities, metrics, and roles for each of these aspects of service strategy.