Mojo contents page and double page spread analisis (2)
- 1. Music Magazine – Contents Page and DPS Textual Analysis Name: adam fox Candidate Number: 2052 Center Name: St. Andrew’s Catholic School Center Number: 64135 OCR Media Studies – AS Level Unit G321: Advanced Portfolio
- 2. Content Title This gives the reader a vague idea of what the story is about but is accompanied by the sub-line to entice the reader into the story Sub-line This is helpful for the reader as it tells them what the story is about. Sub Headings Red boxes are used to make the headings stand out. This change in style ‘informs’ (Katz) the reader of the change in topic of category of the contents. Page number This is presented in small text size in the corner so it is barely noticeable. This makes sure that it doesn't get in the way of the main part of the page. Main Image – The image is used to form the background, however because the mans head is in front of the issue details it generates a 3D effect that interests the reader. Issue details
- 3. What language does it contain- the editorial uses appraising language for the first section where it talks about “Siouxsie and the banshees” such as “something radical and new”. This shows that the editor is enthusiastic about the main story in the magazine and sheers the same passion foe the subject that the readers have. This creates a personal relationship between the reader and the editor. What mode of address does the editorial use- the made of address is formal and also engaging as it talks about the free CD on offer and the exclusivity of it, being complied by siouxie her self. The editorial is inviting because it introduces the main story and uses the word “invite” at the end. This use of that word makes it a lot more friendly and make you want to read on. building a ‘personal relationship’ (Katz) with the readership- there is the editors signature at the bottom the editorial, this creates a relationship as it shows the reader the real side of them. There is also the contact details of the magazine which allows the reader to tell MOJO what they think of the magazine, there is also an invitation to do this at the top of the editorial, this reaffirms this wanting to here from the readership.
- 4. Drop Capital- This is used to look attractive and to make people read the next part of text. The drop cap in the magazine is black and in the same font as the text so it does not the attractive gaol as much but instead it does follow the house style of the magazine. Main Image – The shot type for the main image is a medium close up shot, the image covers the first page to make it clear who the interview is about, by showing the artist the reader can have a stronger relationship with them. Stand First – Is the introduction to the interview and entices the reader. This is in red text to draw attention to it. The content- The questions are imbedded in the text so that it flows and there are descriptive pieces within to build the pasture of what is happening in the interview. This building of the picture helps the reader imagine being with the ‘star’ and this forms a relationship with them as well. The picture also helps accomplish this as well. Differentiated question and answers- The questions and answers are not differentiated as they have no deferent font, colour or size to the rest of the article. This makes it harder to identify the questions but the way it is written does indicate the change
- 5. Contents Page Conclusion • I will try to ‘replicate’ (Neale – 1980) the main image technique, using it as the background, as this is a very clever technique and have a positive reaction from the reader. • I will also ‘repeat’ the uses of coloured boxes to highlight the sub- headings because this is very affective at breaking up the contents into a logical order. • Finally, I will ‘repeat’ the use of witty content titles because this will engage the reader.
- 6. Editorial conclusion • I will ‘repeat’ the invitation to contact the magazine as this is a common and affective method of forming a bond with the readers. • I will ‘repeat’ the use of a signature as it forms a relationship between the reader and the editor • I will ‘repeat’ the formal but engaging language as this is professional and suitable for this genre.
- 7. DBS Conclusion • I would ‘repeat’ the convention used for the main image because it is a clear and simple way of showing what the page is about. • I will also ‘repeat’ the stand first including quotes from the ‘star’ as it is an effective way to draw attention • Finally, I will ‘repeat 'the mode of address being formal but using expletives oaf abbreviations if that is used in the response