Mojo media pack-2011
- 1. The UK’s most most influential brands The UK’s influential brands
- 2. THE MISSION Mojo is an educator, a living archive and a trusted source of musical excellence. Mojo provides its audience with an authentic, independent, and emotional connection to the music. Its also the last word on whats good, for music that is timeless, and where to go next. Mojo is loved by its readers, the music industry, and by musicians alike, because it engages them on the subject they love the most. Its basic editorial proposition every month consists of: A definitive, book-like cover feature (i.e. you dont need to read a book on the subject, you can just read Mojo to know everything). An editorially themed cover mounted CD. A 30 page plus reviews section known as Filter, which brings you the best in music that month. Mojo goes in deeper than any other magazine and creates an experience that is immersive, and that the readers can luxuriate in. From The Beatles to Battles, and The Ramones to Radiohead. Classic, sitting comfortably with cutting edge, and quality being the one constant. The UK’s most influential brands
- 3. THE CREDENTIALS Circulation 94,617* Editor-in Phil Alex -Chief, an of the ‘O der, winner Contribu utstanding tio Journalis n to music m’ Award 2009 Source: ‘Record of the D ay’ 211,000** l MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MOJO, you matter. abc1 profile l MOJO is the brand for those truly OBSESSED with music Readership 66%** MeAn Age 37** * ABC JJul - Dec 2010 NRS Jan - Dec 2010 l MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time. l MOJO provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand. ** The UK’s most influential brands
- 4. The MOJO READER John is 37, a passionate and discerning music fan, long-time musician himself and dedicated record collector. With his high disposable income, John loves nothing more than sneaking off to the local independent record store to see what’s in. John proudly invests in an extensive mixture of vinyl (classics and rarities), CD’s, and carries a well stocked iPod that covers everything from prog to nu-folk, Motown to 60’s garage, blues and psychedelia. John’s heroes are Bowie and Jimmy Page, he has played the guitar since his school days and gets together now and again for a jam with his muso pals. A heavy gig goer, he also likes the more ‘boutique’ festival experience, having begun to outgrow Glastonbury, he is now just as likely to head to a smaller scale shindig such as Latitude or Green Man Festival. John and his partner occasionally like to unwind at the weekend by packing the toddlers off to their grandparents and inviting their friends around for dinner, whiskey and a rifle through his record collection to unearth some hidden gems. Well read and media-savvy, they chat into the small hours about music, books and films. The UK’s most influential brands
- 5. why advertise in MOJO? No other music magazine can tell MOJO readers something they don’t know about music. For this reason our readers have a high level of respect and trust for the MOJO brand.Therefore if MOJO is telling its readers to drink Jack Daniels they will give it a go! l l MOJO reaches more music fans than any other UK music magazine in the world MOJO creates a level of superiority and refinement not found in other music magazines - this extends to the advertisers within l MOJO delivers a 66% ABC1 audience – comparable with traditionally ‘premium’ men’s magazines such as GQ and Esquire. Our readers have serious buying power and are better described as ‘investors’ rather than ‘consumers’. Once they discover quality they will continue to invest in that product or brand l MOJO readers are ‘influencers’ rather than followers. They are educated and informed. Their recommendations are valuable to their friends: even 4.8 times more likely than the national average to convince others about TV / Audio / Video equipment, Also 4D man research (ACT Tracker) 2010 places MOJO as the 1st equal most influential magazine in the Men’s market at 79%. l The UK’s most influential brands
- 6. influence ‘When are you going to put me on the cover of my favourite magazine?’ Paul Weller ‘MOJO is one hip-ass magazine’ Dr John ‘God bless MOJO. One of the few magazines that really care about music’ Elton John ‘MOJO is the one magazine that I truly care about’ Nick Cave ‘MOJO searches for soul and realness, that’s why I love that magazine so much’ Jack White, The White Stripes ‘MOJO is the only real decent music magazine left in the whole damn world!’ David Crosby of Crosby, Stills, Nash & Young ‘I don’t know if you have any idea how many thousand of MOJO subscriptions I’m responsible for. Thousands! I’ve been a subscriber for several years. There’s no greater Christmas gift in the world than a year’s subscription to MOJO. And everybody loves it! The greatest publication on any subject in the world.’ Jonathan Demme – Film Director Silence of the Lambs Notable comsumer brands that have used MOJO in the last 12 months include: The UK’s most influential brands
- 7. brand extensions The MOJO Honours List is our annual awards ceremony. The opportunity to venerate the genuine heroes and timeless legends of music while celebrating the best releases of the previous 12 months. Since 2004, we’ve nurtured our reputation as the awards ceremony’s awards ceremony, the place where Iggy Pop and James Brown mingle with The Libertines and Björk doesn’t leave until the cleaners turn up. – past winners include Ozzy Osbourne, Amy Winehouse, Bjork, Led Zepplin, The Who, Paul McCartney, Paul Weller, Iggy Pop, Arcade Fire… 100,000 MOJO4music.com unique users 691,000 page impressions 4,995 email subscribers 11,882 twitter followers 6,220 facebook fans The UK’s most influential brands
- 8. brand extensions The UK’s most influential brands
- 9. brand extensions Let it Be revisited The first mojo vinyl edition ONLY 10,000 PRINTED! A deluxe package featuring a 12-inch vinyl version of MOJO’s exclusive Beatles tribute album, and a special collectors’ cover of this month’s magazine. Available from WH Smith, HMV and selected record shops in the UK, and exclusively from Barnes & Noble and Borders in the US. The UK’s most influential brands
- 10. business Ad Schedule Cover Date On Sale Copy Deadline Feb 2011 March 2011 April 2011 May 2011 June 2011 July 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 31 Dec 2010 28 Jan 2011 24 Feb 2011 31 March 2011 28 April 2011 26 May 2011 30 June 2011 28 Jul 2011 25 Aug 2011 29 Sept 2011 27 Oct 2011 24 Nov 2011 30 Nov 2010 07 Jan 2011 03 Feb 2011 10 March 2011 05 April 2011 05 May 2011 9 June 2011 07 July 2011 04 Aug 2011 08 Sept 2011 06 Oct 2011 03 Nov 2011 Full PAGE HALF PAGE VERTICAL Half page horizontal Trim 297 x 210 Trim 297 x 103 Trim 148 x 210 Bleed 303 x 216 Bleed 303 x 109 Bleed 154 x 216 Type 277 x 190 Type 277 x 93 Type 136 x 190 Ad Specs Advertising rates DISPLAY Full page fh Full page rop half page ibc/ obc dps fh dps ROP £3,025 £2,750 £1,512 £3,575 £5,748 £5,225 advertorials full page £5,005 dps £9,510 half page £2,752 PRODUCTION supplied images photoshoot £2,000 net £3,.000 net INSERTS Bound-in £65 CPT tip-on CPT £65 loose insert £45 CPT The UK’s most influential brands
- 11. contact editorial team editor-in-chief Phil Alexander senior Editor Danny Ecclestone deputy EDITOR Andrew Male editorial assistant Ross Bennett Reviews editor Jenny Bulley 0207 436 1515 advertising HEAD OF MAGAZINES Abby Carvosso ASSOCIATE MEDIA DIRECTOR Fiona Senior BRAND DIRECTOR Andrew Turner Music Account Manager Martin Bojtos 0207 295 8597 0207 295 5427 FILM Account Manager Ethan Hall Senior Sales Executive Stefanie Feldman 0207 208 3702 0207 295 5483 Games Account ManageR Irfan Khan CREATIVE SOLUTIONS DIRECTOR Mark Stephens 0207 295 8560 0207 295 8589 CREATIVE SOLUTIONS EXECUTIVE Lauren Shrigley CLASSIFIED Karen Gardiner 0207 295 6721 01733 468539 PRODUCTION Bob Soper LOOSE INSERTS Howard Foster 0207 182 8068 0161 877 7455 REGIONAL SALES OFFICE MEDIA SALES NETWORK Graham Roby 0161 874 5757 The UK’s most influential brands