Monetization Models with Performance based Affiliate Marketing for the Web 2.0
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The document discusses various monetization models for online communities and web 2.0 sites, including performance-based affiliate marketing. It provides case studies of several websites that use approaches like display ads, affiliate marketing, and virtual goods to generate revenue. The document also outlines sample data on the performance of different types of advertising media for an affiliate marketing program.
Monetization Models with Performance based Affiliate Marketing for the Web 2.0
- 1. Monetization Models with Performance based Affiliate Marketing for the Web 2.0 2008-11-05 | zanox group Sebastian Wallroth | Director Innovation & Cooperation
- 2. Agenda How to moneti z e? Schnupperkurs performance marketing Case studies
- 3. Förderverein (Germany) Display Advertisement Premium User Awards Funding Sources Affiliate Marketing Direct Marketing Shop Market Research Paid Search Newsletter Marketing Virtual Goods Virtual Currency Sponsoring Data Mining How to monetize an Online Community Merchandising Venture Capital Patronat Events Paid Links
- 5. Schnupperkurs performance marketing Advertiser: 2,000 programmes, big brands Admedia: textlinks, banners 45 Mio product data: hardware, books, fashion, food, flights, insurance, mobile, etc. description, images, price, trackinglink, etc.
- 6. Schnupperkurs performance marketing API SOAP / WSDL RESTful XML RESTful JSON Enrich you application using real products Request http://api.zanox.com/xml/products?q={search query} Receive XML result Integrate it into your application http://wiki.zanox.com/en/Web_Services
- 7. Case study | what should I read next?
- 8. Case study | iRead.com
- 9. Case study | facebook.com : shoes value: fun, self-expression, shopping list, wishlist moneti z ation: display ads, performance marketing
- 10. Case study | polyvore.com
- 11. Case study | brigitte.de Kleiderschrank (OTTO Group)
- 12. Case study | iliketotallyloveit.com
- 13. Case study | slifter.com
- 14. Case study | tripit.com
- 15. Case study | cokefridge.de
- 16. Case study | smeet.de
- 17. Case study | infoclips.tv
- 18. Sample advertiser Banner: 140 Text: 42 Flash: 71 Interactive Admedia: 6 Think ahaed banners.
- 19. Think ahaed banners. 136 2.531 343.588 2 4 0 4 543 1.374.351 Banner Common C 369 116 42.844 2 5 0 5 1.847 214.220 Flash Special A 47 1.112 51.842 2 5 0 5 233 259.212 Banner Special C 47 830 39.022 2 5 0 5 235 195.110 Banner Category B 7 40 296 2 6 0 6 44 1.774 Textlink Special A 72.856 2 138.273 2 6 0 6 437.135 829.637 Banner Special A 3 115 375 3 8 0 8 26 2.998 Textlink Special B 12 1.862 22.803 3 8 0 8 98 182.427 Interactive Admedia B 557 532 296.234 3 8 0 8 4.456 2.369.871 Banner Special B 39 178 6.947 7 17 1 17 663 118.093 Banner Category A 13 1.098 14.554 14 36 2 36 477 523.961 Banner Common A 26 43 1.117 43 108 5 108 2.795 120.593 Interactive Admedia A 53 1 58 - 15 328 17.445 19.043 Product Deeplink 75 480 35.781 - 18 389 29.022 13.918.840 Banner Common B 240 2 526 - 56 1.244 298.980 654.065 Textlink Common Clicks / Sales Views / Clicks Views / Sales % S clean S clean % Sales Sales Clicks Views Ad media