Monetizing websites & engaging bloggers with Newport Interactive Marketers
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The document provides various strategies for monetizing a website, including setting up diverse revenue streams through advertising, affiliate programs, and leveraging content. It suggests methods like selling ads directly, participating in affiliate networks, and creating sellable content like eBooks or courses. Additionally, it highlights offline opportunities such as hosting events and workshops, and encourages seeking sponsorships and grants.
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Monetizing websites & engaging bloggers with Newport Interactive Marketers
- 1. Monetize your site up the ying yang Julia Scott, BargainBabe.com
- 2. First steps Create an appealing site/blog Get into an entrepreneurial mindset Set up diverse revenue streams BargainBabe.com
- 3. How many ways can you think of making money off a website? BargainBabe.com
- 4. Advertising Ad networks - beyond Google AdSense! Glam Media Rubicon AdRoll or Blog Ads List of top ad networks at http://lists.econsultant.com/top-10-advertising-networks.html Sell ads yourself for your site (see http://curbednetwork.com/ and SpringsBargains.com ad kit Put ads in email newsletters, automated or not Dedicated email blast Put ads in your RSS feed Ads that target only new visitors (Chitika) Join or create an ad network with related blogs Reposition ads and test colors, fonts, borders, and content in ads to optimize payout BargainBabe.com
- 5. Affiliate programs/Revenue shares Flat fee referral programs: eBates and Swagbucks Affiliate networks: CJ, Linkshare, MySavings Get paid when readers click on coupons: Coupons.com, SmartSource, RedPlum Feature affiliate offers and deals in blog posts or banner ads Commissions: earn 4-8% of sales on Amazon OpenSky for products from small businesses Groupon and Groupon-imitators affiliate or flat fee Hire sales force to offer Groupon-type deals Analog Analytics if have own sales force for deals Are affiliates and Rev shares legit? NPR does it. http://www.npr.org/include/howtosupportnpr.html BargainBabe.com
- 6. Leverage your content and expertise Sell blog posts to online media sites Blog for pay on other sites Syndicate your content with newspapers Sell articles to traditional media based on blog posts Require readers to pay for extra content and services (MediaBistro) Sell eBook on site Sell a book based on your content (The Frugalista Files) Share content in exchange for publicity, links, traffic (Mint.com) Paid TV contributor Monetize podcasts and videos by selling them to listeners or by selling ad space Get paid to judge a contest/entries Host a live chat on another site Paid forums, Host a webinar BargainBabe.com
- 7. Get out of the house - offline $$$ Host an event (Frugal Fe$tival, monthly meet up) to open up sponsorship opportunities, event fees, publicity Speak to groups Consult other bloggers, brands, and organizations Hold workshops, how to sessions, and coaching Offer courses to readers (NYT's "knowledge network") Teach a college/high school course Leverage close affiliates for sponsorships/giveaways BargainBabe.com
- 8. Sponsorship opportunities (with established brand and ethics policy) Host a contest or giveaway (very popular!) Sell sponsored posts Paid product reviews Be a brand representative or sit on a brand panel - ethical concerns Site sponsorship Get paid to attend conferences and events BargainBabe.com
- 9. Misc. revenue streams Grants - does you blog have a public benefit? Solicit donations with Paypal button Voluntary membership with perks Paid Tweets (MyLikes.com) Ghost write for another site Angel investors Create a micro site based on specific content published on your main blog Sell your site BargainBabe.com
- 10. Julia Scott BargainBabe.com [email_address]
Editor's Notes
- #3: 1. Create a foundation for success by establishing a popular, in -demand blog. What is the goal for your blog? Determine the focus of your blog. What is your hobby? What are you passionate about? Your target audience: small, passionate and loyal v. large, broad, mildly interested What is your mission statement? What are readers looking for - survey them. What do you want visitors to do? Buy stuff? Stay on site for 30 mins? Click through to other sites? Blog to the actions you want to see. 2. Entrepreneur online means inserting yourself into community. You are the brand so proselytize. Create a comprehensive blogroll Link, link, link! Provide interactive opportunities-live blogging, contests, polls, videos, forums, reader photos Network online - email, Twitter, FB, YouTube, MySpace, Flickr What can you do while bootstrapping? 3. Let's talk money.
- #5: Guess how many ad networks there are? Create ad page on your side: http://curbed.com/advertise/ http://shop.npr.org/ Look at upper left corner - what does it say? Every purchase supports NPR programming! Main referral programs are Amazon.com (amazon store), Commission Junction (cj.com), and LinkShare.com.
- #8: Knight Foundation, Arts Councils, think tanks, etc Sponsorship - form close ties with businesses that are have great synergy with your blog. Takes time to develop. Ex. BB and 99CO. Sponsorships have a greater tie into the site than advertisers. More prevalent, persistent, or intertwined. Perks of membership: face time with blog author, T-shirt, lunch, access to special coupons or deals, bumper sticker, etc