Monetising WordPress

• WordPress built as a blogging platform
• Free to start on WordPress.com
• Requires only time on your part to create
content & build a following
• Content needs to be unique & appealing to
niche
• The more visitors you have to your blog the
greater the chance to make money

• Ad Networks
– 23 Top Ad Networks Updated for 2016 (link)
– CPM = Cost Per Impression
– CPC = Cost Per Click
– CPA = Cost Per Acquisition (conversion/sale/opt-in)

• Banner Ads / Selling Website Real Estate
– Sponsorship for recurring or fixed period
– More control over what content appears on site
– Standard web banner sizes (link)
– Pricing? Standard formula: X dollars per month, per
ad, with X being equal to your daily visitors count
divided by ten.
500 daily visits
= $50/ad/month

• Google Adsense (link)
– Target areas of website with text, image, video or
interactive media
– Pays by CPM or CPC
– Limited control over what content appears on site
– Acceptance is
peer reviewed

• Pay Per Post
– Once off or x per month externally written posts
• Newsletter Advertising
– Logo, blurb and link to sponsor
– Email direct to trusted recipient = more money
• Text links
– Unobtrusive keyword related external links

• Affiliate Networks
– Intermediary between publisher and merchant
– Generally free for publisher. Merchant pays for
access to network
– 10 best affiliate networks for 2016 (link)
– CPS/PPS = Cost Per Sale/Pay Per Sale
• Pays set commission on result of purchase
– CPA = Cost Per Action
• Pays when specific action is taken by referral/lead
• Sign-ups, opt-ins, registrations etc..

• Individual Affiliate Program
– More targeted ‘niche’ links
– Takes more personal time to manage
– Commission can be higher than networks
– Sign-up acceptance is peer reviewed
• Is your blog/niche suitable for the program?
– 20 top Australian brand affiliate programs (link)

• Selling or Flipping Blogs
– Create and grow your own blog
– Purchase low cost blogs and grow content & viewers
– Flip blog when visitor numbers are high
– You need to show $ daily worth to buyer
– 20 Top Blog Sales (link)
• UGO = $100m Fotolog = $90m TechCrunch = $30m
– Popular website selling marketplace flippa.com

• Podcast setup can be costly
– Good quality mic, soundtrack, mixer, audio software
• Equipment (link) Podcast Beginners Guide (link)
• Audio reaches larger audience than just blogging
– Better chance to increase audience quickly
– Website (WordPress of course), iTunes, SoundCloud
– Offer audio advertising

• Video Blogging (vlogging) setup also costly
– Good quality camera, mic, tripod, mixer, AV
software, lighting, intros, outros, soundtrack
• Equipment (link) Podcast Beginners Guide (link)
• Video is 2nd biggest consumer content area after
search results
– Keep to 15 mins or less for each episode
– Website (WordPress of course), YouTube, Facebook
– Offer video advertising = charge high $$$

• WooCommerce plugin is free! (link)
• Setting up a shop to ship physical products
absolutely is not free!
– Lots of time and effort to set up a shop (not
including web dev costs)
– Photos, descriptions, categories, prices, inventory,
payment, SSL, compliance, weight, dimensions,
packing, labelling, shipping, returns, refunds,
support, complaints
– Likely you will have to purchase add-ons = not free

• WooCommere can sell virtual products out of
the box (free)
– Digital downloads is a billion dollar industry
– eBooks, photography, artwork, recipes, patterns,
tutorials, graphic components
– No need for shipping – download or access to only
– Largely hands-off / low maintenance

• WordPress themes & plugins
– Independently
• Charge what you want with no restrictions
• Problem with audience attraction
• Provide support yourself
– Marketplaces
• They take a commission/set price ranges
• Huge audience
• Themeforest CodeCanyon Mojo Marketplace
WP Eden ThemeSnap Creative Market

• Access to premium content
– Tutorials
– Niche data: Investment tips
– Communities/forums
– Directory Listings
• Recurring venue $$$
• Can be complex to set up
– Single level of access vs tiered pricing

• WooCommerce Memberships
• MemberPress
• iThemes Exchange
• Memberium
• Cart66
• Restrict Content Pro

• Sell course access one at a time
– Virtual product
• Sell access to course packages
– Membership & subscriptions
• Implement a complete Learning Management
System (LMS) = Teacher & Student
– Courses, Modules, Lessons, Quizzes, Surveys,
Reports, Gamification, Analytics, Drip Content
– LearnDash Sensie WP Courseware LifterLMS

• Just with free WooCommerce plugin
– Freelancing
– Speaking
– Logo Design
– Consulting
– Coaching
– Training

• WooCommerce Simple Auctions
– Start/End Time, Bidding Increments, Start/Reserve
Price, Ending Soon, Latest, History…

• WooCommerce Bookings
– Sell your time or date based bookings
– Appointments, Services & Rentals

• Sell your own events or make a % commission
selling others
– Event Tickets Plus
– Tickera
– CampTix

[Front Cover]
www.flickr.com/photos/132604339@N03/
Modified under CC 2.0
[20] wpgenie.org
[21] woocommerce.com
[23] zeropointdevelopment.com
[Back Cover] zeropointdevelopment.com

 20+ years in IT: Dev & SysOps
 WordPress Developer since 2008
 Plugins, APIs, Security & Systems Integrations
 Organiser WPSyd & WordCamp Sydney
zeropointdevelopment.com
@DeveloperWil
♥ Pizza & Craft Beer

Monetising WordPress

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