Moving Beyond Portals to Social Middleware, OW2con’12, Paris
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This document discusses social middleware and open standards for social applications. It defines social middleware as software that brings integration and collaboration across separate business systems by turning them into platforms for social engagement. OpenSocial is presented as an open industry standard for building social business applications on social middleware platforms that provides APIs for user profiles, relationships, and activity streams. The benefits of open standards are outlined as enabling competition, cooperation, adoption, choice, and making a platform truly open to community development.
Moving Beyond Portals to Social Middleware, OW2con’12, Paris
- 1. Moving Beyond Portals to Social Middleware Mark Weitzel President, OpenSocial Foundation Director, Platform & Ecosystem, Jive Software www.opensocial.org
- 2. About Me President, Open Social Foundation Director, Platform & Ecosystem, Jive Software. @weitzelm linkedin/weitzelm mark.weitzel@jivesoftware.com slideshare.net/weitzelm www.opensocial.org
- 3. Objectives • What is social middleware • What is a social application • What is OpenSocial • Why open standards are important www.opensocial.org
- 4. What is Social Middleware? www.opensocial.org
- 5. In the “old days”… • Lots of “systems of record” HR Systems CRMs Content Management “Roll your own” CRM CMS HRIS Custom IT App Backend www.opensocial.org
- 6. Today, everyone wants to be friends… At a high level… People Friends Activities In an enterprise setting… Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships www.opensocial.org
- 7. Social Middleware a.k.a. Social Platform Brings integration and collaboration across the data silos: ERP, CRM, HRS, CMS Turn “systems of record” into “systems of engagement” www.opensocial.org
- 8. Open Source Social Middleware Apache Shindig Apache Rave Reference Framework Reference Implementation www.opensocial.org
- 9. What is OpenSocial? www.opensocial.org
- 10. What is OpenSocial? Industry standard, built and defined by an open community Platform APIs for providing social context Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships Component model for building cloud based social business applications OpenSocial has been adopted by top enterprise vendors: IBM, SugarCRM, Jive, eXo, LifeRay, SAP, Tibco, SurfNet, Vivo www.opensocial.org
- 11. What is a social business application? A cloud based service that leverages social context as a fundamental underpinning of its business logic. www.opensocial.org
- 12. Why build a Social Business App? Extend your social platform Graphical editing Co-worker Recognition External system quick reference and lookups Project Management Integrate data silos: ERP, CRM, HRS, CMS www.opensocial.org
- 13. Application Markets • New paradigm for enterprise application delivery • Purpose built apps vs. monolithic application suite • On demand vs. pre-selected • Market economics www.opensocial.org
- 14. Why are standards important? www.opensocial.org
- 15. Why are open standards important? • Competition: Facilitates the growth of an ecosystem around a common programming model • Cooperation: Enables community involvement and organic growth • Adoption: Drives interoperability and portability • Choice: Formalizes the social platform and application model You can’t be a real platform if you are not open! www.opensocial.org
- 16. OpenSocial: The Social Business Application Platform • Only industry driven standard for building social platforms & applications • Community driven innovation • Broadly adopted in the industry • Multiple open source projects www.opensocial.org
- 17. Merci! www.opensocial.org