Social Middleware: Moving beyond portals
- 1. Moving Beyond Portals to Social Middleware Mark Weitzel President, OpenSocial Foundation Director, Platform & Ecosystem, Jive Software www.opensocial.org
- 2. About Me • President, Open Social Foundation • Director, Platform & Ecosystem, Jive Software. • @weitzelm • linkedin/weitzelm • mark.weitzel@jivesoftware.com • slideshare.net/weitzelm www.opensocial.org
- 3. Objectives • What is social middleware • What is a social application • What is OpenSocial • Why open standards are important www.opensocial.org
- 4. What is Social Middleware? www.opensocial.org
- 5. In the “old days”… • Lots of “systems of record” HR Systems CRMs Content Management “Roll your own” CRM CMS HRIS Custom IT App Backend www.opensocial.org
- 6. Today, everyone wants to be friends… At a high level… People Friends Activities In an enterprise setting… Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships www.opensocial.org
- 7. Social Middleware a.k.a. Social Platform Brings integration and collaboration across the data silos: ERP, CRM, HRS, CMS Turn “systems of record” into “systems of engagement” www.opensocial.org
- 8. Open Source Social Middleware Apache Shindig Apache Rave Reference Framework Reference Implementation www.opensocial.org
- 9. What is OpenSocial? www.opensocial.org
- 10. What is OpenSocial? Industry standard, built and defined by an open community Platform APIs for providing social context Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships Component model for building cloud based social business applications OpenSocial has been adopted by top enterprise vendors: IBM, SugarCRM, Jive, eXo, LifeRay, SAP, Tibco, SurfNet, Vivo www.opensocial.org
- 11. What is a social business application? A cloud based service that leverages social context as a fundamental underpinning of its business logic. www.opensocial.org
- 12. Why build a Social Business App? Extend your social platform Graphical editing Co-worker Recognition External system quick reference and lookups Project Management Integrate data silos: ERP, CRM, HRS, CMS www.opensocial.org
- 13. Application Markets • New paradigm for enterprise application delivery • Purpose built apps vs. monolithic application suite • On demand vs. pre-selected • Market economics www.opensocial.org
- 14. Why are standards important? www.opensocial.org
- 15. Why are open standards important? • Competition: Facilitates the growth of an ecosystem around a common programming model • Cooperation: Enables community involvement and organic growth • Adoption: Drives interoperability and portability • Choice: Formalizes the social platform and application model You can’t be a real platform if you are not open! www.opensocial.org
- 16. OpenSocial: The Social Business Application Platform • Only industry driven standard for building social platforms & applications • Community driven innovation • Broadly adopted in the industry • Multiple open source projects www.opensocial.org