Moving from Mission-Based to Revenue-Generating Social Networks
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The document discusses transitioning social networks from mission-based approaches to revenue-generating models, highlighting various funding sources such as partnerships, fee-based programs, and advertisements. It raises strategic questions for organizations regarding engagement, success metrics, and the importance of having a tactical plan for sustainable growth. Additionally, it provides resources for further learning on social sponsorships in the context of social media.
Moving from Mission-Based to Revenue-Generating Social Networks
- 1. Moving from Mission-Based to Revenue Generating Social NetworksSuzanne CarawanVice President, Association/Nonprofit Practiceetoucheswww.etouches.com
- 2. #1: Funded Programs National Council on Aging
- 6. #2: Fee-Based ProgramsAmerican Lung Association
- 10. #3: PartnershipsSave Japan Dolphins/ The Cove Movie
- 19. #5: Events
- 25. Areas for Strategic DiscussionQuestions for Your Organization
- 26. Do We Have the Right Mindset?
- 27. Partnerships
- 28. What Do We Define as Engagement?Cause-Based Environment ($)Target Users Dialogue/ActivitySponsorship/Donations ($)
- 29. What’s the Goal? What’s the Path? Social networking itself is not the goal
- 30. Money itself is not the goal
- 31. Do we have a strategic plan?
- 32. Do we have a tactical plan?
- 33. Do we have a project manager? What Will We Consider Success?
- 35. Metrics: Page ViewsEmailFollowers Retweets# Blogs# Discussions# SignaturesROI on hours/resultsCreate your own engagement score that you are disciplined in using!
- 36. Are We Ready for Results?
- 37. Do We Have Sustainable Growth?
- 39. -”Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar, Tuesday, April 5thwww.etouches.com/socialsponsor-Resources page for recorded webinars and papers
- 40. Suzanne CarawanetouchesVice President, Nonprofit Practicescarawan@etouches.com203.403.9013Li, Fb, Twitter: suzannecarawan