Mozcon 2019 - Factors that Affect the Local Algorithm that Don't Impact Organic
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This document discusses 7 factors that can affect a local business's algorithmic rankings but do not impact organic rankings. These factors include proximity to searchers, rank tracking over time, landing pages for Google Business Profile (GMB) listings, reviews, filtering of similar listings, keyword stuffing in GMB names, and fake listings. The document provides examples and recommendations for optimizing each factor, such as testing linking GMB listings to homepages, using review solicitation tools carefully, and reporting fake listings to Google. It also notes that new listings do not necessarily rank highly or quickly and shares statistics on Google's removal of fake listings.
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Mozcon 2019 - Factors that Affect the Local Algorithm that Don't Impact Organic
- 1. @joyannehawkins 7 Factors that Affect Local Algorithm That Don’t Impact ORGANIC
- 5. @joyannehawkins “ We found that only 8% of our local pack results had a website that searchers could access from the SERP itself. https://moz.com/white-papers/distance-intent-local-pack
- 6. @joyannehawkins “ Of that 8%, only 12% had an organic rank in the top 20. https://moz.com/white-papers/distance-intent-local-pack
- 7. @joyannehawkins Our Place “Home sweet home” 1.Proximity 2.Rank Tracking 3.GMB Landing Page 4.Reviews 5.The Filter 6.Keyword Stuffing 7.Fake Listings
- 11. @joyannehawkins Our Place “Home sweet home” One Keyword 138 Zip Codes 82 Different Law Firms http://bit.ly/mozcon1
- 12. @joyannehawkins Our Place “Home sweet home”
- 13. @joyannehawkins Our Place “Home sweet home” 77006
- 15. @joyannehawkins Our Place #27 Proximity to Searcher
- 16. @joyannehawkins Our Place “Home sweet home” Organic Rankings for “Personal Injury Lawyer” and “Personal Injury Lawyer Toronto” Across 72 Postal Codes http://bit.ly/mozcon2
- 18. @joyannehawkins 90% of his traffic for this keyword is from Organic.
- 19. @joyannehawkins Our Place “Home sweet home” GMB Leads Organic Leads Private Investigator 166 85 Insurance Agent 296 44 Dentist 104 27 Leads by Month
- 20. @joyannehawkins Use UTM Codes in Google My Business. http://bit.ly/mozcon4 To-Do
- 22. @joyannehawkins Our Place “Home sweet home” http://bit.ly/mozcon6
- 23. @joyannehawkins In Local, anything below position 5 is choppy.
- 24. @joyannehawkins Our Place “Home sweet home” June 24June 11June 6
- 25. @joyannehawkins Our Place “Home sweet home” June 5 June 24June 15
- 26. @joyannehawkins Our Place “Home sweet home” June 8 June 14 June 24
- 27. @joyannehawkins Our Place “Home sweet home”
- 28. @joyannehawkins Don’t Send Ranking Reports to Clients. To-Do
- 29. @joyannehawkins Track calls from Google My Business. http://bit.ly/mozcon3 To-Do
- 31. @joyannehawkins
- 34. @joyannehawkins Location Page Homepage Relevance Prominence ● content ● meta tags ● citations ● authority ● links
- 37. @joyannehawkins New Orleans Changed to Homepage
- 38. @joyannehawkins Our Place “Home sweet home” Winner! Prominence
- 39. @joyannehawkins Test linking GMB listings to the homepage. To-Do
- 41. @joyannehawkins Reviews account for 15.44% of how Google ranks a local business
- 42. @joyannehawkins Are you happy with our service? Private Feedback Form Leave us a Google Review!
- 45. @joyannehawkins Use a tool that doesn’t violate Google’s review guidelines. To-Do
- 46. @joyannehawkins March 23 April 17 May 31 June 2 Dropped 1
- 47. @joyannehawkins Drops in CTR over time would lower ranking.
- 48. @joyannehawkins Our Place “Home sweet home” Reviews removed for violations are not removed, they are hidden.
- 49. @joyannehawkins
- 50. @joyannehawkins What if the removed reviews are negative?
- 51. @joyannehawkins
- 52. @joyannehawkins 15 negative reviews related to press coverage.
- 53. @joyannehawkins
- 54. @joyannehawkins
- 55. @joyannehawkins Our Place “Home sweet home” #3 N/A
- 56. @joyannehawkins
- 57. @joyannehawkins Ranking is based on a lot more than who has the best reviews.
- 58. @joyannehawkins Our Place “Home sweet home”
- 61. @joyannehawkins When listings are very close together and are in the same industry, Google can pick the stronger of the 2 and filter the other. The Possum Filter
- 62. @joyannehawkins Our Place “Home sweet home”
- 63. @joyannehawkins 2 realtors ranking 3 are filtered
- 64. @joyannehawkins Our Place “Home sweet home”
- 65. @joyannehawkins Keywords in the Business Name (AKA “Keyword Stuffing”)6
- 66. @joyannehawkins Our Place #4 Keywords in GMB Name
- 67. @joyannehawkins How much does keyword stuffing impact ranking?
- 68. @joyannehawkins
- 69. @joyannehawkins Our Place “Home sweet home” Removed Keywords Added Keywords Added Keywords
- 70. @joyannehawkins Violating guidelines can result in Google removing your listing.
- 71. @joyannehawkins Our Place http://bit.ly/mozcon7 Huge uptick in Google My Business listing suspensions as of June.
- 72. @joyannehawkins Our Place “Home sweet home” https://support.google.com/busines s/contact/business_redressal_form To-Do
- 75. @joyannehawkins
- 80. @joyannehawkins “ Only 5.7% of all newly published pages will get to Google Top 10 within a year. https://ahrefs.com/blog/how-long-does-it-take-to-rank/
- 82. @joyannehawkins
- 83. @joyannehawkins
- 84. @joyannehawkins Google removed 3 million listings in 2018 https://www.blog.google/products/maps/how-we-fight-fake- business-profiles-google-maps/
- 85. @joyannehawkins A 50% increase since 2017.
- 89. @joyannehawkins Our Place “Home sweet home” “Tree Removal” Before After
- 91. @joyannehawkins “Our trend prior to hiring your team had been negative or flat year over year. Currently they are up by 10%.
- 92. @joyannehawkins Thank You! Subscribe to our free newsletter https://www.sterlingsky.ca/newsletter/ Get our local SEO training https://guide.localu.org Promo Code: MOZ20 20% Off [Offer Expires July 31]