MPC Information Night - Slides from presentation
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The document summarizes an information night for the Master of Professional Communication program at Ryerson University. It provides an overview of the program structure, courses, internship opportunities, admissions process, funding options, and contact information for those interested in the program. The one-year MPC program balances theory and practice, including required courses in the fall term, electives in the winter term, and a 150-hour internship. It prepares students for careers in fields like public relations, marketing, and communications.
MPC Information Night - Slides from presentation
- 1. Master of Professional Communication (MPC) Information Night November 25, 2014 #MPCInfoNight
- 2. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Dr. Jean Mason Associate Dean Faculty and Student Affairs Faculty of Communication and Design Dr. Catherine Schryer Chair School of Professional Communication #MPCInfoNight
- 3. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Dr. Wendy Freeman Graduate Program Director Master of Professional Communication #MPCInfoNight
- 4. Program Overview Established in 2010, 2016 as 6th cohort 1st MPC in Canada What is Professional Communication? #MPCInfoNight
- 5. Program Overview #MPCInfoNight • Public relations, media relations • Investor relations • Internal communications • Marketing & Advertising • Community relations and management • Public Affairs • Policy development • Political communication
- 6. Program Overview Our students come from a range of disciplines with different experiences Business Communication English Literature Political Science Journalism Philosophy Science History Music Theatre Direct from undergraduate degree Up to 10 years of work experience #MPCInfoNight
- 7. Program Overview #MPCInfoNight MPC graduates work in diverse organizations • Public Relations Agencies • Healthcare • Start Ups • Technology incubators • Financial organizations • Government • Telecommunications • Marketing • Advertising • Graphic design • Policy Think Tanks • Universities: University of Toronto, Ryerson, University of Ontario Institute of Technology
- 8. Program Overview #MPCInfoNight MPC graduates work in various roles • Account managers • Marketing communications professionals • Advertising strategists • Digital community managers • Policy analysts • Internal communication specialists • Consultants
- 9. Program Overview #MPCInfoNight MPC graduates are engaged in • Event co-ordination • Website design • Grant and proposal writing • Graphic design • Media relations • Report writing • Social media management • Policy analysis • Research dissemination • Strategic planning
- 10. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Hayley Fuller, MPC, 2012 Communications Coordinator University of Toronto #MPCInfoNight
- 11. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Dr. John Shiga, Acting Program Director Master of Professional Communication #MPCInfoNight
- 12. MPC Program Program features #MPCInfoNight • One-year, full time, fast-track master’s degree • Balance of theory and practice • Internship • Advanced technology and other resources • Master’s Research Paper
- 13. MPC Program Fall Term 3 required courses • Advanced Editing & Document Design • Professional Communication, Theory & Practice • The Virtual Organization 1 elective Subject to availability, options usually include: • Topics in Cross-Cultural Communication • Advanced Speaking and Presentation Technology • Audiences & the Public #MPCInfoNight
- 14. MPC Program Winter Term 2 electives Subject to availability, options usually include: • Strategic Media Relations • Proposal Writing, Grant Seeking & Fundraising • Crisis Communication 1 required course 150 hours of Internship #MPCInfoNight • Research Methods
- 15. MPC Program Spring/Summer Term Master’s Research Paper (MRP) Examples include: • A Little Birdie Told Me: Journalistic and Individualistic Twitter Use of Local Television News Reporters • Girls on Film: Gender representation in STEM photographs • Political crises: Chris Christie responds to Bridgegate • Toward a cross-platform brand storytelling model: bridging transmedia, narrative, and marketing discourses #MPCInfoNight
- 16. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Dr. Ava Cross MPC Internship Coordinator Associate Professor Undergraduate Program Director #MPCInfoNight
- 17. Internship • Insight into professional practice • Hands-on experience • Network enhancement • Career opportunities • Complement to theoretical studies #MPCInfoNight
- 18. Internship #MPCInfoNight • St. Joseph Media • St. Michael’s Hospital Foundation • CARAS/The Juno Awards • Ontario SPCA • Big Brothers Big Sisters of Toronto • Canadian Organic Growers • Canada Post • City Hall, City of Toronto • Scholastic Canada • The Walrus Magazine
- 19. Internship • writing and editing company magazine • building and updating media lists • conducting media scans • creating/maintaining social media accounts • creating a style guide • establishing annual reporting protocols and creating reports on endowed major gifts • proposal writing for new programs #MPCInfoNight
- 20. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Dr. John Shiga, Acting Program Director Master of Professional Communication #MPCInfoNight
- 21. MPC Community • Downtown Toronto location • Interaction with new ProCom BA program • ProCom Alumni Association • Industry associations and conferences • Engagement with the ProCom community • Participation in University-wide events #MPCInfoNight
- 22. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Mauro Chiera Graduate Program Administrator #MPCInfoNight
- 23. Admissions Four-year undergraduate degree with a minimum B average (or equivalent) in the final half of the program Official transcripts for all relevant post-secondary education Letter of intent outlining an area of focus and additional qualifications and/or professional experience Résumé #MPCInfoNight
- 24. Admissions Two letters of recommendation Portfolio containing two examples of the applicant’s written communication. At least one piece of academic writing Provide context and explanation for each piece #MPCInfoNight
- 25. Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks #MPCInfoNight Dr. John Shiga, Acting Program Director Master of Professional Communication
- 26. Funding Internal Awards and Scholarships • Ryerson Graduate Fellowship (RGF) • Graduate Assistantships External Awards and Scholarships • Ontario Graduate Scholarship • Ontario Graduate Fellowship (OGF) • SSHRC Canada Graduate Scholarship Masters (CGS-M) #MPCInfoNight
- 27. #MPCInfoNight Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks Dr. John Shiga, Acting Program Director Master of Professional Communication
- 28. Closing Remarks Deadline for first consideration is January 19, 2015 John Shiga, PhD Assistant Professor Graduate Program Director jshiga@ryerson.ca 416.979.5000 x6385 Mauro Chiera Graduate Program Administrator mchiera@ryerson.ca 416.979.5000 x7608 procom.ryerson.ca/graduate #MPCInfoNight
- 29. #MPCInfoNight Q & A Time Afterwards, join us for Mingle & Meet / Posters/ Tours