The December 2019 update by Madison Park Group discusses the convergence of PLM, CAD, simulation, and engineering software in the design and manufacturing sectors, highlighting significant industry transformations led by advancements in generative design and AI technologies. Notable acquisitions occurred, such as PTC's acquisition of Onshape, positioning them in the cloud-based CAD market, while other companies like Ansys and Dassault expanded their portfolios through strategic purchases. The report underscores the importance of simulation across the design value chain and the shift towards cloud migration in the engineering software landscape.