Multi Channel User Research
- 1. MEMBERSHIP BREAKFAST CLUB MULTI-CHANNEL USER RESEARCH
- 2. MARKET / BRAND / UX
- 4. Other than membership surveys, who has conducted external research in the past year and what was the outcome?
- 5. COMBINED BRAND & UX RESEARCH
- 6. BRANDS OFTEN NEED ‘UPDATING’ AS PART OF DIGITAL DEVELOPMENT
- 7. EMPATHY
- 9. BEHAVIOUR
- 10. BEHAVIOUR TASK INTERACTION INFLUENCE ABILITY CONVERSATION ENVIRONMENT DEVICE NATURAL, EASY & ACCESSIBLE
- 11. Who has a good example of where they’ve used audience empathy to create behavioural change?
- 12. TECHNIQUES
- 13. QUALITATIVE
- 14. QUALITATIVE DEPTH INTERVIEWS CONTEXTUAL ENQUIRY USER-LED WORKSHOPS CARD SORTING USER TESTING THE DETAIL & NUANCE
- 15. CO-CREATING A DIGITAL-FIRST BRAND EXPERIENCE
- 16. QUANTITATIVE
- 17. QUANTITATIVE SURVEYS USABILITY STUDIES SITE MAP VALIDATION A/B TESTING ANALYTICS THE STATISTICAL SIGNIFICANCE
- 19. SOCIAL MEDIA LISTENING COLD & WARM ORGANIC WIDE REACHING SENTIMENT & ASSOCIATION EQUITY & COMPETITION THE WARTS-N-ALL VIEW
- 24. CREATE RELEVANT, OPTIMISED CONTENT
- 25. CREATE RELEVANT, OPTIMISED CONTENT TOOLS & GUIDELINES FOR: CONTENT PLANNING CONTENT PRODUCTION CAMPAIGN / MARKETING TONE-OF-VOICE IT’S A LIVING, BREATHING THING!
- 26. Who regularly plans and produces content prioritised by audience (persona) need?
- 27. OTHER BENEFITS TO BUSINESS
- 28. OTHER BENEFITS TO BUSINESS ONE COMBINED WORKSTREAM (AVOIDS STAKEHOLDER FATIGUE!) INTELLECTUAL CONTINUITY & COHERENCE DIGITAL-FIRST BRAND EXPERIENCE OBJECTIVE EXTERNAL RESEARCH VS SUBJECTIVE INTERNAL OPINION
- 30. ...THE EVIDENCE THAT HELPS REDEFINE: YOUR PLACE IN THE MARKET YOUR BRAND EQUITY YOUR PROPOSITION YOUR MESSAGING YOUR INVESTMENT
- 31. “Brand is not what you say it is. It’s what they say it is” Marty Neumeier SO STAY WISE TO YOUR USERS! Image source: http://en.wikipedia.org/wiki/Marty_Neumeier#/media/File:Marty_Neumeier.jpg
- 32. THANKS!