![• Literal and non-literal interpretation of the meaning
of the song
• This could be from the lyrical content or from the
musical theme or tone
• A relationship between some aspect of the track and
visuals needs to exist – this is often easiest by making
more obvious interpretations
• Goodwin breaks down the relationship between the
song and video as follows:
• Ilustration – the video has a more literal relationship with
the song, it illustrates what is being sung about
• Amplification – the video builds on the themes of the song
and moves from merely illustrating it – it develops the
themes and reinforces the message [if there is one]
• Disjunture – the video appears to operate at odds with the
song and creates new meanings by doing this – commonly
this happens more with more niches acts of artists with no
saleable ‘face’ like dance acts, etc](https://image.slidesharecdn.com/mvnotes-201117162649/85/Mv-notes-2-320.jpg)
Mv notes
- 1. Kid rock MV notes • Who do you think Kid Rock is targeting with his music videos? • Stereotypical American rockers • Straight Males • Rock fans You can see the broader purpose at work through the way he presents himself – what is his brand? • Wild and free • Loud and out there redneck • Plays into stereotypes Shots were fast and quite abrasive which fits with the fast- paced style of the song
- 2. • Literal and non-literal interpretation of the meaning of the song • This could be from the lyrical content or from the musical theme or tone • A relationship between some aspect of the track and visuals needs to exist – this is often easiest by making more obvious interpretations • Goodwin breaks down the relationship between the song and video as follows: • Ilustration – the video has a more literal relationship with the song, it illustrates what is being sung about • Amplification – the video builds on the themes of the song and moves from merely illustrating it – it develops the themes and reinforces the message [if there is one] • Disjunture – the video appears to operate at odds with the song and creates new meanings by doing this – commonly this happens more with more niches acts of artists with no saleable ‘face’ like dance acts, etc
- 3. summary • Context is important when analysing media products • Compare and contrast artists within and outside a genre – highlighting in characteristics • Consider where an artist is in terms of their profile, are they mainstream or niche, etc. • Use the Goodwin material as a framework if you’re stuck. • Remember, semantic and syntactic