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making diabetes suck less
mySugr: A digital solution to optimize
integrated diabetes management
THE WHAT AND WHO
Anton Kittelberger, Chief Operating Officer
mySugr GmbH | Schottenfeldgasse 69/3.1, A-1070 Vienna
Company Register | FN 376086 v
Place of Jurisdiction | Commercial Court Vienna
DVR: 4015732
Driven by 

People with
Diabetes
ABOUT US
Vienna & San Diego
65 employees
17 people with diabetes
True Love from
Customers
ABOUT US
Receiving customer love, 

unheard of in medical industry
Highest rated medical offering
in App Store & Play Store (4.6)
Unbelievable success stories
Biggest Digital
Diabetes Customer
Base Worldwide
ABOUT US
• 1.2M registered users globally
• 1000 new registrations / day
• >1BN datapoints
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
2012 2013 2014 2015 2016 2017
Problems
A Global Epidemic
PROBLEMS
Diabetes grows exponentially
Healthcare spendings explode
Patients are lost between doctor visits
Therapy tools deliver awful user experience
2014 2035
Africa
Middle East & North Africa
387

million
592

million
South East Asia
South & Central America
Western Pacific
Europe
North America & Caribbean
+53 %
Solution
Truly user centric
medical solution
APP
Smart Diabetes-Tracking
CE, risk-class 1 & 2b
Calculates insulin dose
Covers all diabetes data needed
Automatic
documentation
CONNECTIVITY
Seamless transfer of therapy data
Realtime availability of patient records
Less time spent on self-management
Smart delivery of
usage based supply
SUPPLIES
pro Patient / Monat
High quality test strips & lancets
Automatic calculation of strip consumption
Automatic delivery direct to patients, no need
for prescription
Facilitate interventions
when needed
COACHING
Insights through machine learning
Population management: Interventions chosen 

by risk/urgency/severity
Certified Diabetes Educators
Simplify life with
diabetes
MYSUGR BUNDLE
Connected meter
Usage-based unlimited test-strips
Automated Population management
Unlimited Coaching with CDEs
Outcomes
OUTCOMES
210mg/dL 176mg/dL
Blood Glucose
9.0% 7.8%
e-HbA1c
Hompesch et al., ATTD 2017
Patients in better control
After 4 weeks of use, HbA1c > 8%, n = 440, p < 1e-20
High BG Risk 5.3high 3.5medium
OUTCOMES
210mg/dL 173mg/dL
9.0% 7.7%
Blood Glucose
e-HbA1c
High BG Risk
Hompesch et al., ATTD 2017
Patients in better control
After 6 months of use, HbA1c > 8%, n = 440, p < 1e-20
5.3high 3.4medium
What’s new?
mySugr Insights
WHAT’S NEW?
Personalised, data driven 

education
Algorithms find where therapy 

can be improved
Fitting educational content is
delivered to the user
Hey Mister!
We are looking out for you and our app noticed something
interesting in your data!
It looks like you've been having a lot of hypos between 12:00
AM and 06:00 AM. To be precise, you've had 5 hypos at this
time of day, within the last 30 days.
WHAT’S NEW?
8 patterns – focused on time based analysis
Usability/usefulness:

> 70% open rate

~ 90% found it helpful in their therapy

> 40% read the educational material
Tremendous positive feedback!
Results so far
Hey Mister!
We are looking out for you and our app noticed something
interesting in your data!
It looks like you've been having a lot of hypos between 12:00
AM and 06:00 AM. To be precise, you've had 5 hypos at this
time of day, within the last 30 days.
Your Basal Insulin
Throughout the day, your sensitivity to insulin changes.
This means you might need different amounts of basal
(or long-lasting) insulin at different times of the day.
You can actually test your basal rate to help optimize
your background insulin doses?
The Right Factors
Taking the right amount of insulin for your meals or
corrections means you need to know your
carbohydrate and correction factors. That can be
tricky! But don’t worry, we have a tool that might help.
Hypos and Alcohol
Analyse further
Change my therapy
Monitor more closely
Take it up with my doctor
Learn more about it
0 5 10 15 20
WHAT’S NEW?
What actions will you take?
Good reminder
Gave me more details
Helps me focus
New to me!
0 12,5 25 37,5 50
WHAT’S NEW?
How did it help you?
WHAT’S NEW?
From idea to launch in 3 months
Rapid learning, testing and iteration
700 patients involved in the development
Getting smart,

the smart way

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mySugr: A digital solution to optimize integrated diabetes management

  • 2. mySugr: A digital solution to optimize integrated diabetes management THE WHAT AND WHO Anton Kittelberger, Chief Operating Officer mySugr GmbH | Schottenfeldgasse 69/3.1, A-1070 Vienna Company Register | FN 376086 v Place of Jurisdiction | Commercial Court Vienna DVR: 4015732
  • 3. Driven by 
 People with Diabetes ABOUT US Vienna & San Diego 65 employees 17 people with diabetes
  • 4. True Love from Customers ABOUT US Receiving customer love, 
 unheard of in medical industry Highest rated medical offering in App Store & Play Store (4.6) Unbelievable success stories
  • 5. Biggest Digital Diabetes Customer Base Worldwide ABOUT US • 1.2M registered users globally • 1000 new registrations / day • >1BN datapoints 0 200.000 400.000 600.000 800.000 1.000.000 1.200.000 2012 2013 2014 2015 2016 2017
  • 7. A Global Epidemic PROBLEMS Diabetes grows exponentially Healthcare spendings explode Patients are lost between doctor visits Therapy tools deliver awful user experience 2014 2035 Africa Middle East & North Africa 387
 million 592
 million South East Asia South & Central America Western Pacific Europe North America & Caribbean +53 %
  • 9. Truly user centric medical solution APP Smart Diabetes-Tracking CE, risk-class 1 & 2b Calculates insulin dose Covers all diabetes data needed
  • 10. Automatic documentation CONNECTIVITY Seamless transfer of therapy data Realtime availability of patient records Less time spent on self-management
  • 11. Smart delivery of usage based supply SUPPLIES pro Patient / Monat High quality test strips & lancets Automatic calculation of strip consumption Automatic delivery direct to patients, no need for prescription
  • 12. Facilitate interventions when needed COACHING Insights through machine learning Population management: Interventions chosen 
 by risk/urgency/severity Certified Diabetes Educators
  • 13. Simplify life with diabetes MYSUGR BUNDLE Connected meter Usage-based unlimited test-strips Automated Population management Unlimited Coaching with CDEs
  • 15. OUTCOMES 210mg/dL 176mg/dL Blood Glucose 9.0% 7.8% e-HbA1c Hompesch et al., ATTD 2017 Patients in better control After 4 weeks of use, HbA1c > 8%, n = 440, p < 1e-20 High BG Risk 5.3high 3.5medium
  • 16. OUTCOMES 210mg/dL 173mg/dL 9.0% 7.7% Blood Glucose e-HbA1c High BG Risk Hompesch et al., ATTD 2017 Patients in better control After 6 months of use, HbA1c > 8%, n = 440, p < 1e-20 5.3high 3.4medium
  • 18. mySugr Insights WHAT’S NEW? Personalised, data driven 
 education Algorithms find where therapy 
 can be improved Fitting educational content is delivered to the user
  • 19. Hey Mister! We are looking out for you and our app noticed something interesting in your data! It looks like you've been having a lot of hypos between 12:00 AM and 06:00 AM. To be precise, you've had 5 hypos at this time of day, within the last 30 days.
  • 20. WHAT’S NEW? 8 patterns – focused on time based analysis Usability/usefulness:
 > 70% open rate
 ~ 90% found it helpful in their therapy
 > 40% read the educational material Tremendous positive feedback! Results so far Hey Mister! We are looking out for you and our app noticed something interesting in your data! It looks like you've been having a lot of hypos between 12:00 AM and 06:00 AM. To be precise, you've had 5 hypos at this time of day, within the last 30 days. Your Basal Insulin Throughout the day, your sensitivity to insulin changes. This means you might need different amounts of basal (or long-lasting) insulin at different times of the day. You can actually test your basal rate to help optimize your background insulin doses? The Right Factors Taking the right amount of insulin for your meals or corrections means you need to know your carbohydrate and correction factors. That can be tricky! But don’t worry, we have a tool that might help. Hypos and Alcohol
  • 21. Analyse further Change my therapy Monitor more closely Take it up with my doctor Learn more about it 0 5 10 15 20 WHAT’S NEW? What actions will you take?
  • 22. Good reminder Gave me more details Helps me focus New to me! 0 12,5 25 37,5 50 WHAT’S NEW? How did it help you?
  • 23. WHAT’S NEW? From idea to launch in 3 months Rapid learning, testing and iteration 700 patients involved in the development Getting smart,
 the smart way