Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll
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This document discusses dynamic creative optimization, which allows creating different versions of the same creative based on rules to target the right message to the right user. It can efficiently create hundreds of creative versions and make frequent changes. Dynamic creative optimization identifies audience segments and optimizes creatives and performance. It provides benefits like increased ROI and savings of up to 50% of production time by delivering targeted, relevant ads. The document provides examples of how dynamic creatives can be customized and optimized based on attributes like gender, location, and spending amount.
Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll
- 1. 1 2012 DYNAMIC CREATIVE & OPTIMIZATION TERRY POWERS, PRODUCT MANAGER
- 2. 22 POINTROLL WEBINAR: PRESSING PLAY ON IN-STREAM • ASK QUESTIONS • FOLLOW @POINTROLL • TWEET ALONG HASH TAG #PRDCO
- 3. 3 DYNAMIC CREATIVE & OPTIMIZATION WHAT IS DYNAMIC CREATIVE OPTIMIZATION? VARIOUS NAMES TO AN EVER CHANGING DIGITAL SOLUTION
- 4. 44 2012 DYNAMIC CREATIVE OPTIMIZATION CLICK HERE FOR DEMO TARGETING DESIGN OPTIMIZATION REPORTING
- 5. 5 DYNAMIC CREATIVE & OPTIMIZATION DYNAMIC ANATOMY
- 6. 66 Background Offer Images Messaging THE ANATOMY OF A DYNAMIC AD… 2012 DYNAMIC CREATIVE OPTIMIZATION
- 7. 77 EASILY CREATE DIFFERENT VERSIONS OF THE SAME DYNAMIC CREATIVE BASED ON RULES… 2012 DYNAMIC CREATIVE OPTIMIZATION MALE – TEXAS - $600 - ORANGE FEMALE - TEXAS - $300 - BLUE MALE - NY - $500 – GREEN FEMALE - NY - $300 - PINK MALE – TEXAS - $500 – RED FEMALE - FLORIDA - $600 - PURPLE FEMALE - NY - $600 – BLUE FEMALE - NY - $300 – GREEN
- 8. 88
- 9. 9 DYNAMIC CREATIVE & OPTIMIZATION DYNAMIC CREATIVE MADE EASY
- 10. 10 10 JEWLERY MEN WOMEN BEAUTY HOME DECOR SNAPSHOTS OF A POINTROLL DYNAMIC CAMPAIGN 2012 DYNAMIC CREATIVE OPTIMIZATION
- 11. 11 11 DEMOS 2012 DYNAMIC CREATIVE OPTIMIZATION Click to View Click to View Click to View Click to View Click to View Click to View Click to View Click to View Click to View
- 12. 12 DYNAMIC CREATIVE & OPTIMIZATION TARGETING & OPTIMIZATION
- 13. 13 13 RULE BASED TARGETING 2012 DYNAMIC CREATIVE OPTIMIZATION
- 14. 14 14 AUDIENCE TARGETING 2012 DYNAMIC CREATIVE OPTIMIZATION
- 15. 15 15 OPTIMIZE BEST PERFORMING CREATIVE 2012 DYNAMIC CREATIVE OPTIMIZATION
- 16. 16 MEASUREMENT & REPORTING More than 150 metrics are available to use individually or in sets. 2012 DYNAMIC CREATIVE OPTIMIZATION BENCHMARK DATA AUTOMATED REPORTS CUSTOM ANALYTICS CREATE, MANAGE, OPTIMIZE
- 17. 17 DYNAMIC CREATIVE & OPTIMIZATION WHY USE DYNAMIC CREATIVE?
- 18. 18 18 WHY DYNAMIC CREATIVE OPTIMIZATION? 2012 DYNAMIC CREATIVE OPTIMIZATION Key Benefits: • Deliver the right message with the right imagery at the right time to the right user • Fully Customizable Dynamic Solution Based on Advertiser’s Goals (KPI’s) • Identify and target audience segments with advanced audience analytics • Target, re-target and optimize both creative and performance within a single platform, team and reporting tool • Gain control of your digital promotions across all devices and digital platforms from a single, one stop shop
- 19. 19 STRATEGIC DYNAMIC MESSAGING WORKS • 28% of Digital Marketers in North America believe Dynamic Optimization to be more effective than any other online ad format or technique* 2012 DYNAMIC CREATIVE OPTIMIZATION *SOURCE: eMarketer, Adobe 2011 Survey Digital Marketing in the Next Decade Click HERE to View Full Article
- 20. 20 DYNAMIC CREATIVE & OPTIMIZATION WHEN TO USE DYNAMIC CREATIVE
- 21. 21 21 • Efficiently create hundreds or thousands of creative versions • Make frequent changes to an ad • Target a specific creative message to a specific audience • Optimize best performing creative elements USE DYNAMIC CREATIVE WHEN YOU NEED TO… 2012 DYNAMIC CREATIVE OPTIMIZATION
- 22. 22 Creates efficiencies saving upwards of 50% on production time and effort. WHY DYNAMIC MAKES SENSE WITH POINTROLL 2012 DYNAMIC CREATIVE OPTIMIZATION EFFICIENT Targeted relevant ads are proven to be more effective in driving conversion, increasing ROI Saves not only production time, but time spent trafficking, managing data and reporting PROVEN SAVINGS
- 23. 23 YOUR BRAND, EVERYWHERE “72% of consumers want an integrated marketing approach consistent across mobile, social, TV…” MyBuys July 2011 WHAT WE DO FOR OUR CLIENTS
- 24. 24 DYNAMIC CREATIVE & OPTIMIZATION QUESTIONS??
Editor's Notes
- #4: Dynamic creative optimization enables an advertiser to target the right message to the right consumer. It allows them to efficiently custom-tailor the right combination of creative elements and is very effective at increasing campaign performance.
- #7: Step One: Identify Key Dynamic Elements Step Two: Indentify Custom Dynamic Rule Sets
- #9: Limitless creative variations based around client key performance objectives and online engagement learning
- #14: Creative versioning with advanced optimization can easily determine what combination of creative elements (products, offers, videos, backgrounds, etc) to serve based on information known about the user!
- #15: PointRoll can ALSO segment visitors on a variety of levels including: Behavioral Data from Yahoo!, AOL, QuadrantOne, and more! Demographic profiles from Yahoo!, AOL, QuadrantOne, BlueKai and more! Custom inputs allow you to target based on third party data providers Once visitor segments are determined, Pointroll will auto optimize on all visitor profiles Geographies, both predefined and custom created territories Context based on media buy (publisher, site section, placement)
- #16: Let PointRoll determine the combination of creative elements that is best for each visitor segment through advanced optimization and testing. Advanced optimization combines creative versioning with a powerful auto-optimization engine to yield maximum results for your rich media campaign.
- #17: New Reporting Screenshots Needed
- #19: By providing you with one centralized tool and database, PointRoll solves this challenge and empowers you to maintain your global brand standards while giving control to the local level. PointRoll provides a measurable and effective way to activate marketing programs at the local level. Key Benefits - Easily execute field marketing initiatives - Successfully manage brand and communication standards across your marketing footprint - Your local level marketing executives can smoothly create custom marketing communications - Distribute one ad to multiple digital formats including rich media display ads, mobile, social and more - Prove the effectiveness of coop advertising dollars Measure performance based on creative versioning, targeting, geography, behavioral segments and more Additional Benefits - Ensures that only the right employees have access through user roles and privileges and maintains branding with a fully customizable interface - Interface offers built-in offer archive and preview capabilities - Able to optimize and personalize offers with advanced user data from publishers and data providers - Powers any digital distribution channel, including online ads, mobile, social, local websites and more, enabling you to dynamically deliver your message across the digital landscape
- #24: Click on “Dynamic Ads” to trigger online demo