Nate Kamp better burger
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The document discusses building a healthier burger option by finding alternatives to the existing burger's components to reduce calories, fat, and carbohydrates. It notes the current burger has more calories and fat than competitors and is high in carbohydrates. Nutrition information is provided for the existing bun and cheese versus lower-calorie, lower-fat alternatives. A reimagined burger using alternative components is projected to have fewer total calories, less fat, and fewer carbohydrates than the current best-selling burger.
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Nate Kamp better burger
- 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
- 2. Problem and Solution • Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates • Currently our burger has 20% more calories and 3 more grams of fat than out competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- 3. Bun Nutrition Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g
- 4. Cheese Nutrition Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g
- 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g 0 5 10 15 20 25 30 Best Seller Better Burger 27 19 Fat (g)