Decisions, Decisions: Native to Mobile Web
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This document discusses mobile application development strategies, including native, hybrid, and mobile web. It notes that mobile is huge and multi-platform, with security things validated on servers. Resources are limited. Mobile web can be easy to build but slow, while native is fully integrated but hard to build. Hybrid applications combine responsive design, Canvas, and native wrappers. The biggest challenges are performance and hardware integration. Factors to consider include performance, hardware integration, app stores, testability, deployment speed, analytics, budget, and staff expertise.
![• Mobile is huge.
• Mobile is multi-platform.
• Secure things are [validated] on servers.
– Money, digital goods, identity, etc.
• You don’t have infinite resources.](https://image.slidesharecdn.com/nativetomobileweb-131223130727-phpapp02/85/Decisions-Decisions-Native-to-Mobile-Web-4-320.jpg)
Decisions, Decisions: Native to Mobile Web
- 1. Decisions, Decisi ons Native, Hybrid & Mobile Web Will Iverson CTO, Dev9
- 2. • Dynacron Group is now Dev9
- 3. • Dev9 – – – – Kirkland, WA software consulting firm ~40 people, ~3.5 years Specializing in Continuous Delivery Open source, Java, Mobile, NoSQL • Will Iverson – CTO. Author. Speaker. Since 1995.
- 4. • Mobile is huge. • Mobile is multi-platform. • Secure things are [validated] on servers. – Money, digital goods, identity, etc. • You don’t have infinite resources.
- 6. Wait…
- 8. http://aplus.rs/2013/try-couch-to-5k-ios-and-device-charts/ Note: this particular chart is a smaller sample for one app
- 9. What exactly IS mobile, anyways? Touch? Small screen? Location aware?
- 11. • Concrete model for describing success – Transactions? – Sales? – Reduce time to complete action? – Ongoing user engagement?
- 12. • Give 30% to platform vendor? – Give up 50% to retail today, maybe ok – Give up 3% to CC today, maybe not • Do you have the customer’s contact info?
- 13. • Let’s go build something! • Need a dev team… tools… processes…
- 14. Native • Use mobile platform vendor SDK & Language • Full device integration • Excellent CPU/GPU performance • Hard to build Mobile Web • Use HTML5, JavaScript to target mobile browser • No device integration • Slow, inferior CPU/GPU experience • Easy to build
- 15. Web Application Mobile Browser Native Application Web Application Native Wrapper Native App Store * iOS+
- 16. • Native • Web – Responsive – Canvas • Hybrid – Responsive – Canvas
- 21. • Subjective vs. Objective – 10,000s of sprites, physics, more… many high perf demos • Requires work – Touch events, JS profiling • Naïve implementations easy to screw up – Use mobile appropriate JS frameworks • Perf improvements help all targets
- 22. • Biggest challenge • Roll your own, or use a toolkit KendoUI framework shown
- 23. • Performance? • GPU! • Hardware integration? – Innovation! • App Store! – Discoverability!
- 24. • Testability – Much easier to test mobile web • Continuous Integration • Deployment Time – Days/weeks for app store updates • Analytics • Budget • Staff Expertise
- 25. 3D Game? No Yes Unity3D 2D Game? No Yes Scirra Construct2 Internal Customers Only? Yes Mobile Web Only No Mobile Web + Hybrid
- 26. Q&A