Navigating Environments of Complexity and Transformation: How Designers Can Become Effective Agents of Change
- 1. Jeff Simons, Charles River Labs Navigating environments of complexity and transformation How designers can become effective agents of change UXDX USA, 2023
- 2. The Hague, The Netherlands Waterford, Ireland ✈ I live here!
- 3. Director of Product Design Charles River Labs
- 4. “The only constant is change” — Heraclitus
- 5. Waterford, Ireland I live here! We’ve seen a lot of change recently.
- 6. Waterford, Ireland Cascade of change.
- 8. No matter your methods or your efforts, you feel like you have no control over the outcome.
- 9. No matter your methods or your efforts, you feel like you have no control over the outcome. One of the primary drivers of burn-out.
- 10. The outcome To give you some tools and ideas on how to approach change, and give you back a bit of control. Today’s takeaways
- 11. The theme You have all the tools you need to bring about the change that you’re charged with, you've just got to use them differently. Today’s takeaways
- 12. Today’s takeaways The methods: Map and explore: Use what you know to better understand your organisation. Speak the language: Translate what you know in the right language. Don’t go at it alone: Bring people together in communities of change. 1 2 3 You have all the tools you need to bring about the change that you’re charged with, you've just got to use them differently. The theme
- 13. What are the kinds of change I’m talking about? A state of change, going from current to future state, for example: Big change: • Consolidating product experiences, after acquiring a company. • Introducing engineers into the Discovery process. • Guiding a process change as part of a digital transformation effort. Smaller change: • Actioning on user research for your product. • Improving the design of a component in your product suite.
- 16. Change does not just come about by effectively project ” managing” a new initiative, Inspire people, bring them together with vision and and a show of leadership.
- 17. Logic alone doesn't help inspire a group of people, Appeal to the human desire to contribute to something that is greater than them. ”Whats in it for me” ”What is this in service of?”
- 18. Give employees a stake, ownership of the change Create an environment where people feel like they ”get to” partake, as opposed to ”have to” partake
- 19. Change that affects many will be carried much better if it's ushered forth by many hearts, minds, hands and feet, over relying on a select few.
- 21. To successfully bring about change, you should find ways to understand your people, and to make them a part of the change you’re introducing.
- 22. In a nutshell Understand your people/your organisation. 1 Know the language that connects with your people/your organisation. 2 Approach change in collaboration with your people/your organisation. 3 Kotter’s Principles of Change
- 23. The "3 Change Roles" The Navigator The Translator The Advocate Map and explore: Use what you know to better understand your organisation. Don’t go at it alone: Bring people together in communities of change. Speak the language: Translate what you know in the right language.
- 24. “In space flight, “attitude” refers to orientation: which direction your vehicle is pointing relative to the Sun, Earth and other spacecraft. “ Attitude Chris Hadfield Retired Astronaut
- 25. The "3 Change Roles" The Navigator Understand your people/your organisation. Become an Organisational Ethnographer Use your methods for understanding people, to understanding your colleagues and your company.
- 26. Ecosystem Maps: Captures the groups, people, and forces at play.
- 27. Personas/Empathy Maps: Capture stakeholders’ needs/wants/desires/pain points
- 31. The "3 Change Roles" The Translator Know the language that connects with your people/your organisation. Become an Organisational Interpreter If you learn to speak the language of your change colleagues, you can make a better impact.
- 34. Analytical Storytelling What? Why? Pyramid Principle How? Barbara Minto From Classical Storytelling To Analytical Storytelling
- 35. "Everyone deserves a sustainable, joyful life — yet for many it has never felt so out of reach. Let’s summon our common knowledge to change this for ourselves, and for one another." Common Knowledge Chris Hadfield Retired Astronauat
- 36. The "3 Change Roles" The Advocate Approach change together with your people/your organisation. Become a Community Builder Creating inclusive communities of change means you don’t have to go create change overnight. Going at this together is going to make things easier.
- 38. Charles River Labs Voice of Customer Playbook Gov.UK Accessible Journey Mapping
- 39. The reality "Building software is 80% about dealing with people, and only 20% about creating." Today’s takeaways
- 40. Today’s takeaways You have all the tools you need to bring about the change that you’re charged with, you've just got to use them differently. The theme:
- 41. Today’s takeaways The Navigator The Translator The Advocate The “3 Change Roles” Map and explore: Use what you know to better understand your organisation. Don’t go at it alone: Bring people together in communities of change. Speak the language: Translate what you know in the right language.
- 42. Jeff Simons, Charles River Labs Thanks for listening! How designers can become effective agents of change UXDX USA, 2023 Navigating environments of complexity and transformation