Nestle
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Nestle is the world's largest food and beverage company founded in Switzerland in 1867. It has over 280,000 employees operating in over 120 countries. Nestle's objective is to be the recognized leader in Nutrition, Health & Wellness. In India, Nestle has been operating since 1912 and was one of the first multinationals to set up a manufacturing plant in 1961. Nestle follows a business model of Creating Shared Value focusing on Nutrition, Health, Quality and Sustainability.
Nestle
- 1. PReSENTED BY: Akanksha singh Enroll no-34 Mba general Iiird semester Sec-a COURSE INSTRUCTOR: DR. PALLAVI SRIVASTAVA
- 2. introduction “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark. Nestle is the world’s largest and leading food, nutrition, health and wellness company. Founded and headquartered in Vevev, Switzerland. 5th largest company of the world according to its turn over. Present in 81 countries of the globe having 522 factories Over 700 products renovated or innovated in the past five years, with wellness in mind.
- 3. history Henri Nestlé established the Company Nestlé in 1867 in Switzerland. He was a trained pharmacist, who made an attempt to develop an alternative source of infant nutrition. He created the first milk and cereal based infant food Farine Lactée Henri Nestlé.
- 4. overview
- 5. introduction Nestlé’s greatest assets: Nestlé Culture: aligning over 280,000 people from 120 countries Consumer Trust: 1 billion customers a day
- 6. objective Nestlé’s objective is to be the recognized leader in Nutrition, Health & Wellness, and the industry reference for financial performance
- 7. Business vision “Respected, Trustworthy Food, Nutrition, Health and Wellness Company”
- 8. mission GOOD FOOD NESTLE GOOD LIFE Their mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
- 9. Nestle india Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. Nestlé responded to India’s aspirations of need for local production by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy.
- 10. India business vision “To rapidly build Nestlé India as the Respected and Trustworthy leading Food, Nutrition, Health and Wellness Company ensuring long term sustainable and profitable growth”
- 11. brands Billionaire Brands contribute 75% of sales Baby Foods Bottled Water Cereals Chocolate & Confectionery Coffee Dairy Drinks Healthcare Nutrition Food Services Ice Cream Petcare Sports Nutrition Wealth Management
- 12. Milk products & nutrition Nestle EVEREADY Dairy Whitener Nestle EVEREADY Ghee Nestle Milk Nestle Dahi Nestle NESLAC Nestle MILKMAID Nestle Creamy Vanilla & many more…
- 13. beverages NESCAFE CLASSIC NESCAFE ICED TEA NESCAFE CAPPUCINO NESCAFE 3in1 NESCAFE SUNRISE Premium NESCAFE SUNRISE Special and many more.
- 14. Prepared dishes & cooking aids MAGGI 2-MINUTE Noodles MAGGI CUPPA MANIA MAGGI Sauces MAGGI Healthy Soups MAGGI Pichkoo MAGGI Masala-ae- Magic and many more….
- 15. Chocolates & confectionery NESTLE KIT KAT NESTLE MUNCH POLO NESTLE MILKYBAR NESTLE Eclairs NESTLE BAR-ONE and many more….
- 16. nestle’s roadmap
- 18. nestlé’s approach is towards Nutrition, Health & Wellness
- 19. Nestle business principles At Nestlé it is called as Creating Shared Value Nutrition, Health & Wellness Quality Assurance and product safety Consumer Communication Human Rights in our business activities Safety and health at work Supplier and customer relations Environmental sustainability Water
- 20. Nestle specific business models
- 21. Marketing objectives & performance To understand changing lifestyle of India. To provide Taste, Nutrition, Health & Wellness through their product offerings. To increase their Market Share by 21% in Instant Coffee Market. To increase their Export by 15%. CURRENT POSITION They are the market leader in Instant Coffee segment (49% market share).
- 22. Marketing strategies Product Line Extension (new flavours) at coffee joints. More retail outlets at Premier sites e.g. Bus stand, Railway Station, Convenient Joints. More franchisee outlets in Educational Institutions. Conducting seminars on Coffee and its effect on stress relieving to educate common public.
- 23. Swot analysis
- 24. recruitment Nestlé India invites graduates for placement and internship opportunities and professionals for joining the organization. To create a pool of high caliber managerial talent, Nestlé India hires fresh managament graduates from premier management institutes across the country. The Management Trainees are selected mainly in the areas of Sales & marketing, Human Resources and Supply Chain.
- 25. Recruitment policy The Nestlé recruitment policy is to hire staff with personal attitudes and professional skills. Only relevant skills and experience and the adherence to the above principles will be considered in employing a person. No consideration will be given to a candidate’s origin, nationality, religion, race, gender or age. The potential for professional development is an essential standard for recruitment. Under no circumstances should the decision to hire or not to hire be left in the hands of an outside consultant or expert.
- 26. selection Selection criteria is based on PPT Written Test HR Interview etc. Offer letters are given to the selected candidate with mention of joining date.