Netcore Falconide Triggred and Transactional Emails
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This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
Netcore Falconide Triggred and Transactional Emails
- 1. One Stop Solution For Your Triggered/ Transactional Email Needs
- 2. We are living in the world of ‘Now’ …And the ‘Now’ cannot wait.
- 3. Triggered/ Transactional Emails are about ‘Now’… Critical ones • Financial Transactions • Order confirmation • Shipment, delivery status … the ones that keep the house running • Password reset • Signup confirmation, email verification • Supplier/merchant inventory status … and the ones that keep them coming back • New product alerts • Shopping cart abandonment alerts • Coupon expiry alerts • Daily digests, weekly newsletters
- 4. …And these are the most valuable for your business! Transactional/ Triggered emails have 8x open rate as compared to traditional promotional emails. They also generate 6x more revenues as compared to batch & blast. Not only higher open rates, but also a decent reading time. Users consider them important as they’re sent basis user action or request. High deliverability and scalability with an additional opportunity to engage users with more information, cross selling and up selling.
- 5. Delayed Delivery SPAM Landing High bounce rate Difficulty in Tracking & Reporting When Triggered/ Transactional Emails face…. Poor Customer Experience
- 6. Your Customers Expect the ‘Now’ Experience PersonalisedReal-timeRelevant Immediate
- 7. Some of the largest, leading brands which are delivering the exceptional ‘Now’ Experience
- 8. India’s Largest Taxi Aggregator - Attained 0.01 milli sec email latency - Reduced customer complaints by 90% Leading Private Sector Bank ₋ Achieved ‘Zero’ customer complaints & positive domain reputation with advanced real time reporting ₋ 100% Focus on core banking infra with negligible interference using Netcore’s managed services Top New Generation Private Bank ₋ Reduced its bounce rate from 18% to 4% with advanced reporting & tracking using Webhooks ₋ Managed real time database correction and leveraged additional cross-promotional opportunities
- 9. An effortless triggered/ transactional email service that enables it all… Reliable and robust SMTP relay server Good reputation IPs To high inbox deliverability Real time email tracking with bounce management Easy integration with all applications via SMTP/ web API Instant notifications via HTTP callback
- 10. A Cloud Based Triggered/ Transactional Email Service That Delivers Emails To Inbox
- 11. Emails Triggering Applications Multiple Security Layers One-To-One Personalised Emails How It Works? CRM User’s Action Alert Real-time Alerts Real-time Notifications Reporting Applications
- 12. Experience
- 13. Redundant Infrastructure with Robust Security • 100+ servers across 3 global data centers (India , US, Singapore) • 99.99% uptime • ISO certified & belong to Tier 3 & 4 Category only o ISO 9001:2008 (Quality Management Standards) o ISO 27001:2005 (Information Security Management) • Multiple layers of security for restricted access & safeguard data o Panel, Architecture and API level security • Regular security audits by 3rd party vendors (Secure View) • Encrypted Web interface sessions Quick & Easy API Integration • Send emails quickly with SMTP API integration • Supports HTTP API for efficient bandwidth utilization
- 14. Real-time Reports & Logs • Reporting API to fetch reports without logging into panel • Real-time notifications based on the occurrence of the activity/event (drop, open, bounce, spam, unsubscribe etc) to your specified URLs with Webhooks ~100% Inbox Delivery • IP reputation monitoring & scoring • Email authentication (SPF, DKIM & DMARC) • ISP feedback loops to manage abuse • Email Delivery at 1 millisecond latency
- 15. Customer Support • 24x7 Support • Email, Chat, Phone • Online Documentation/ FAQs Transaction Tracking • Add application’s own transaction ID to each API call • It correlate Falconide’s reports as this transaction ID will be added to the reporting API and/or Webhook call PQR
- 16. Falconide User Interface Email Blacklist Management Alert Customisation Account Customisation SettingsLog DashboardReport DashboardPanel Dashboard
- 17. Empowering Brands to Deliver Exceptional Customer Experience Success Stories
- 18. Facilitating > 300,000 cabs in 100+ major cities of India. An app based cab service provider, sends a huge amount of triggered emails based on cab bookings, payments etc. Challenges: • Latency in picking emails from applications resulting delayed delivery of crucial emails • Email SPAM Landing causing poor customer experience Solution: • Email Delivery Speed - installation of servers at client’s international data centre to null the latency • Real Time Tracking to take relevant and timely actions • Expert Email Consultancy to implement email best practices Result: • Achieved email latency about mere 0.01 Milli sec • Positive domain reputation in a short span of 2 months with higher inbox delivery • Customer complaints reduced by 90% for undelivered or untimely emails • Email Consultation improved campaign response by 22%, thus observed increase in Customer Engagement by 11% and incremental Transactions by 7% India’s Largest Taxi Aggregator Sending 20 Cr Emails/ Month Flawlessly!
- 19. Offers wide array of products and services across deposits, loans, investments and payment solutions which are delivered through multiple channels to the Bank’s customers. Challenges: • Poor inbox delivery of critical emails resulting increased Customer complaints • Real-time Tracking of email performances to take corrective measures Solution: • One month POC was carried to analyze the issue of poor delivery. • 18% Hard Bounces were discovered and reported in real • Real Time Email Tracking using webhook push mechanism to take relevant and timely actions • Netcore’s complementary services to update the database using transactional SMS asking for correct email ids Result: • Bounce Rate came down to 4% from 18% within a span on 3 months • Database Correction using advance tracking • Hot Lead Tapping by reporting live on link clicks to tap them in real-time • Increased engagement provided an opportunity to run cross-promotional campaigns India’s New Generation Private Sector Bank Seamless Customer Experience With higher Inbox Delivery
- 20. Currently servicing around 14,00,000 customers. A lot of critical communication over emails like A/C statements, ATM transaction and credit card statements, etc. Challenges: • Higher Customer Complaints due to increased email bounces • Lack of reporting and analysis mechanism • Using in-house infra for email communication were getting tedious and causing divided focus on core banking system Infra Solution: • Real Time Tracking using webhook to analyse email performance • Bounce Management using advanced reporting to correct and update the email database Result: • Significantly Reduced Bounce Rate with updated email database • Zero Customer Complaints & Positive Domain Reputation with stabilized email delivery • 100% Focus on core banking infrastructure with negligible interference with Netcore’s managed services • Real-time tracking helped to explore opportunities of personalised messaging Fastest Growing Mid-sized Private Bank 100% Focus on core banking infrastructure with managed services with Netcore
- 21. Mr. Sunil Munj, DVP - IT We wanted a solution that had the right technology and security to reshape our customer interaction. Netcore Falconide was the answer. The real time reporting via webhooks helped us explore opportunities of personalised messaging. Netcore's round-the-clock support and expertise in managing and delivering the emails is worth mentioning. We haven't seen any downtime on Netcore Falconide. “ ”
- 22. Top +20 BFSI Brands Payment Gateways & Wallets Online Retail Brands & Classified Portals Trusted by +300 Brands Travel Portals & Premier Airlines Others
- 23. Thank You 8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai – 13 sales@netcore.in | +91 22 6663 2111 BRANCHES: New Delhi | Chennai | Bengaluru | Hyderabad | Pune | Thane Netcore Solutions Pvt. Ltd.
- 24. Optional Slides
- 25. In-house Vs. Outsourcing Essentials Inbox placement Infrastructure Data Security Scalability Resource & Cost Performance Tracking In-house Challenge Limited Good Limited Mandatory & Expensive Challenge Outsource Core function - Delivering the emails to the inbox Dedicated IPs & Redundant infrastructure Certified global datacenters Infrastructure scaling as email volumes grow Cost effective, high level data integrations capability, no resource burden Technical capability + Detailed reporting + Experts Consulting
- 26. User Interface
- 27. SMTP Integration details HTTP API Integration details (REST Call) API Integration
- 28. Falconide Panel Dashboard Real time reputation meter demonstrating how ISPs rate your emails.
- 29. In-depth Reports & Analytics to track performance by date, date range, week & month Report Dashboard
- 30. Logs Dashboard View logs in real time Real Time Logs 90 days data availability Easily Downloadable Reports via Periodic emails.
- 31. Security Checks Architecture/ System Level Security API Level Security
- 32. CRM, LMS, SAP, Website, Applications Firewall Regular SMTP connection Secured Connection Regular API connection (HTTP) Secured API Connection (HTTPS) PORT 25 PORT 587 Encrypted PORT 80 PORT 443 Encrypted Falconide Detailed Integration with Falconide
Editor's Notes
- #14: What we do to maintain the levels ? Multiple layers of security & safeguards The entire system is built over Linux, considering Linux systems are the most difficult to hack. No history of “been hacked” in last 17 years of operations. We use only secured ports. We recommend and support HTTP calls as they’re secured API calls. Quarterly auditing is conducted by ""Secure View"" (reports available) Don’t read or store content. Email logs are stored for reporting & auto deleted after 90 days. 3 Level Security for Panel Access Following 3 parameters are checked for security of connections. White Listed IPS. White listed Domains. Log in ID and Password. We also have 2FA login to access Falconide application interface. Additional: Password Strength Policy: Minimum of 6 characters including one special and numeric. One way hash encryption: User authentication is encrypted using a one way hash. No use of "cookies" to store other confidential information. Encoded Sessions: Use of Advanced security methods based on dynamic data and encoded session IDs. Expiring Headers: Restricts other users to access cached pages in the browser.
- #15: Email Delivery: We deliver at the Speed at which our servers accept emails. Our Acceptance capacity is 1000 Emails per sec, 3.6 million per hour ( Size 25kb). 10 million messages per hour possible. (Size 10Kb). ( 95% messages are of this size). Operate at 1 millisecond latency. Provision of new server placements to avoid latencies. Reports & Logs: Fetch reports without logging into Falconide panel: HTTP via Call back URL FTP via download area Email via a downloadable link Configure within 6 hours. Custom reports deployed within a day. How to Enable Webhooks? Log in to panel. Go to Webhooks Section. Give the URL or URLS Choose (Global) API or (Custom API) Receive on CRM / LMS / APP / SAP or FTP / SFTP
- #16: Transaction Tracking - How the Functionality Works ? Pass Transactional ID in XAPI Headers. Field is added to report pushed via API or Webhooks. Tag your emails. Segregated reports provided for tagged emails.