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Networking Exposed!
            Lisa Butler
Some Themes……..
Networking is
1)   A life skill
2)   NOT selling
3)   Long term
4)   Strategic and continual
5)   About others
6)   Can be learned
MYTH or REALITY??
 You should distribute as many business cards
                   as possible

  Technical expertise is more important than
                 relationships

     You’re either good at it or you’re not
Overcome hesitancy…..

Being focused and prepared
Understand the true nature of
 Networking
Focus on others
Know your own barriers
It can be learned
How do they do it?
Good networkers……..

•   Have a strategy (but are still flexible!)
•   Focus on helping others, not themselves
•   Are curious – they genuinely engage
•   Value quality over quantity.
What do you do?
Personal Positioning

  I’m this…….
           I do this…….
                      So that………

          For example……
Following up
• Virtual Strategies – facebook, LinkedIn, even
  Twitter!
Key:
• Be professional
• Be relevant
• Give and be helpful (e.g links to resources, books,
  articles)
• Respond
• Be interesting!
Following up
• Real strategies:
  – Relevant to the individual
  – Helpful
  – Regular - front of mind
  Examples:
  • Connect/introduce people
  • Send articles, books, websites
  • Invite
  • Refer

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Networking Exposed overview presentation

  • 1. Networking Exposed! Lisa Butler
  • 2. Some Themes…….. Networking is 1) A life skill 2) NOT selling 3) Long term 4) Strategic and continual 5) About others 6) Can be learned
  • 3. MYTH or REALITY??  You should distribute as many business cards as possible  Technical expertise is more important than relationships  You’re either good at it or you’re not
  • 4. Overcome hesitancy….. Being focused and prepared Understand the true nature of Networking Focus on others Know your own barriers It can be learned
  • 5. How do they do it? Good networkers…….. • Have a strategy (but are still flexible!) • Focus on helping others, not themselves • Are curious – they genuinely engage • Value quality over quantity.
  • 6. What do you do? Personal Positioning I’m this……. I do this……. So that……… For example……
  • 7. Following up • Virtual Strategies – facebook, LinkedIn, even Twitter! Key: • Be professional • Be relevant • Give and be helpful (e.g links to resources, books, articles) • Respond • Be interesting!
  • 8. Following up • Real strategies: – Relevant to the individual – Helpful – Regular - front of mind Examples: • Connect/introduce people • Send articles, books, websites • Invite • Refer