PCC#97:
ZEN and the Art of Networking
        Anthony’s Farewell Party
         Pink Cow Connections
              May 8, 2012



                                   May 9, 2012
Welcome

 Introductions
 Thoughts on PCC
 ZEN and the Art of Networking
 Where do we go from here?
Who am I?

 Global Account Consultant, Hill & Knowlton Japan
     • www.hillandknowlton.co.jp
     • Marketing and Corporate Communications, Media Relations,
       Social Media, and Branding
 Organizer of PCC since April 2009
 – http://www.meetup.com/pinkcowconnections/
 – @pcconnections
 Linked In: http://jp.linkedin.com/in/anthonyblick
 Facebook: http://www.facebook.com/ajblick
 Twitter:@AnthonyBlick
 Email: anthony.blick@hillandknowlton.co.jp
 Phone: 03-4520-5832
Who are you?

 “Three by Three” Introductions
 3 points in 3 minutes or less
 1) Who are you?
 2) What do you do?
 3) What do you want?
 3 Volunteers
PCC: Where I started 3 Years ago*

 Objective:
  – Provide Value
 Concept:
  – Connect
  – Learn
  – Develop
 “Let’s work together”

         *I believe we have succeeded!
“ZEN and the Art of Networking”




                           May 9, 2012
Why Networking?

“My network is worth more than my stock
portfolio” – Andrew Shuttleworth
Valuable resource to help me
Valuable resource to help others
Good life skills
Fun!
ZEN In The Martial Arts by Joe Hyams                             8




                         Joe Hyams was a Hollywood
                         columnist and writer of biographies of
                         Hollywood stars, but was able to
                         study martial arts with such legends
                         as Bruce Lee, Chuck Norris, Ed
                         Parker, and more.

                         He wrote “Zen In the Martial Arts” in
                         1979, but the book isn't really about
                         martial arts. It's about life and
                         philosophy, and how to turn a
                         negative into a positive.

                         This has been a very influential book
                         for me personally, and I believe that
                         the lessons can also be applied to
                         business. I think it makes for an
                         interesting way to talk about my
                         philosophy of networking.


5/9/2012
ZEN and the Art of Networking

     Philosophy vs. Techniques
 –     Few “Do’s & Don’t’s”
     Objective:
 –     Build your network effectively & enjoyably
     How?
 –     5 Zen Principles
 –     +Your ideas
Adopted ZEN Principles

1.   “Empty your cup”
2.   “Process not product”
3.   “Seize the moment”
4.   “Extend your Ki”
5.   “Even the masters
            have masters”
1. “Empty your cup”

Be Open
 – Don’t focus on what you want
 or what you have to say
Have a giving mindset
 – “Give first and you will receive”
Listen for needs
 – Find out how you can help
1. “Empty your cup”

Ask questions
 – Be a great conversationalist!
Ask for advice
 – Ask for advice rather favors at
   at first. You can ask for favors after you have
   provided value.
Tip: Be ready, willing, and able to provide
value before expecting to get value.
2. “Process not product”

Avoid ROI mindset
 – Don’t “keep score”
 – Frustrating and counterproductive
Find common ground
 – Through constructive conversation
2. “Process not product”

Build real relationships
 – Offline and online (social media)
 – Take an interest and keep in touch
 – Help with referrals, introductions, news articles,
   event invitations, etc.
Enjoy meeting & learning
 – Learn to appreciate people
 – Less pressure, more fun.
Tip: Positive attracts positive.
3. “Seize the moment”

Be prepared
– Research the event, theme, organizer, other
  participants, current topics, etc.
Give information
– Your value statement, company, industry,
  personal interest.
3. “Seize the moment”
 Welcome opportunities
  – Get involved, participate more, volunteer,
    accept introductions, connect anywhere –
    anytime.
 Provide value
  – When the time is right.     (Right, Big Pappy!?)
  – Pay attention.
  Tip:
Timing is everything
4. “Extend your Ki”

 “One’s reach should exceed one’s grasp”
 1 = 100’s or 1000’s
  – Each person is a potential connection to
    hundreds or thousands of others
  – 2nd Degree contacts are extremely valuable
4. “Extend your Ki”

 Leverage technology
  – Especially Linked In and other SNS
 Ask for recommendations
 Explore new events, topics, and activities
 Tip: Think big. Think different.
5. “Even the masters have masters”
 “Uber-connectors” – aka. Master networkers
  – All work at building and maintaining their
    networks
     • Long term and consistent approach
  – Common characteristics:
     •   Responsive
     •   Personable
     •   Helpful
     •   Positive
  – Result: Enjoy the process
     & benefits of networking
5. “Even the masters have masters”
 Book Recommendations
  –   “Dig Your Well Before You’re Thirsty” – Harvey Makay
  –   “6.5 Assets for Networking” – Jeffrey Gitomer
  –   “Endless Referrals” – Bob Burg
  –   “The Tipping Point” – Malcolm Gladwell
  –   Mashable.com – everything about social media
 Keep learning
  – About networking and People
 “Just do it”
 Tip: The more you network and learn, the
 more you’ll enjoy it and be more effective.
Summary

1.    “Empty your cup”
2.    “Process not product”
3.    “Seize the moment”
4.    “Extend your Ki”
5.    “Even the masters have masters”

     What tips, lessons learned, thoughts do
                    you have?
PCC: What I’ve Learned                            22




    Sometimes this is a thankless job
    It’s not that difficult to make a difference in
    someone’s life
    Everyone has an interesting story
    Help often comes from unexpected people
    Unfamiliar topics are often great events
    The more you put in, the more you get out
    Traci is a real trooper

5/9/2012
PCC: What’s next                                    23



    New Lead Organizer:
      – ERIC MILLER
    PCC Booster Club
      –    Anthony Blick
      –    Jason Ball
      –    Larry Kiyohiro
      –    You??
    2nd Tuesday of the Month
      – http://www.meetup.com/pinkcowconnections/
      – @pcconnections
5/9/2012
Thank You!

 AND I MEAN IT!!




                   May 9, 2012

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Pcc #97 Zen And The Art Of Networking Public

  • 1. PCC#97: ZEN and the Art of Networking Anthony’s Farewell Party Pink Cow Connections May 8, 2012 May 9, 2012
  • 2. Welcome Introductions Thoughts on PCC ZEN and the Art of Networking Where do we go from here?
  • 3. Who am I? Global Account Consultant, Hill & Knowlton Japan • www.hillandknowlton.co.jp • Marketing and Corporate Communications, Media Relations, Social Media, and Branding Organizer of PCC since April 2009 – http://www.meetup.com/pinkcowconnections/ – @pcconnections Linked In: http://jp.linkedin.com/in/anthonyblick Facebook: http://www.facebook.com/ajblick Twitter:@AnthonyBlick Email: anthony.blick@hillandknowlton.co.jp Phone: 03-4520-5832
  • 4. Who are you? “Three by Three” Introductions 3 points in 3 minutes or less 1) Who are you? 2) What do you do? 3) What do you want? 3 Volunteers
  • 5. PCC: Where I started 3 Years ago* Objective: – Provide Value Concept: – Connect – Learn – Develop “Let’s work together” *I believe we have succeeded!
  • 6. “ZEN and the Art of Networking” May 9, 2012
  • 7. Why Networking? “My network is worth more than my stock portfolio” – Andrew Shuttleworth Valuable resource to help me Valuable resource to help others Good life skills Fun!
  • 8. ZEN In The Martial Arts by Joe Hyams 8 Joe Hyams was a Hollywood columnist and writer of biographies of Hollywood stars, but was able to study martial arts with such legends as Bruce Lee, Chuck Norris, Ed Parker, and more. He wrote “Zen In the Martial Arts” in 1979, but the book isn't really about martial arts. It's about life and philosophy, and how to turn a negative into a positive. This has been a very influential book for me personally, and I believe that the lessons can also be applied to business. I think it makes for an interesting way to talk about my philosophy of networking. 5/9/2012
  • 9. ZEN and the Art of Networking Philosophy vs. Techniques – Few “Do’s & Don’t’s” Objective: – Build your network effectively & enjoyably How? – 5 Zen Principles – +Your ideas
  • 10. Adopted ZEN Principles 1. “Empty your cup” 2. “Process not product” 3. “Seize the moment” 4. “Extend your Ki” 5. “Even the masters have masters”
  • 11. 1. “Empty your cup” Be Open – Don’t focus on what you want or what you have to say Have a giving mindset – “Give first and you will receive” Listen for needs – Find out how you can help
  • 12. 1. “Empty your cup” Ask questions – Be a great conversationalist! Ask for advice – Ask for advice rather favors at at first. You can ask for favors after you have provided value. Tip: Be ready, willing, and able to provide value before expecting to get value.
  • 13. 2. “Process not product” Avoid ROI mindset – Don’t “keep score” – Frustrating and counterproductive Find common ground – Through constructive conversation
  • 14. 2. “Process not product” Build real relationships – Offline and online (social media) – Take an interest and keep in touch – Help with referrals, introductions, news articles, event invitations, etc. Enjoy meeting & learning – Learn to appreciate people – Less pressure, more fun. Tip: Positive attracts positive.
  • 15. 3. “Seize the moment” Be prepared – Research the event, theme, organizer, other participants, current topics, etc. Give information – Your value statement, company, industry, personal interest.
  • 16. 3. “Seize the moment” Welcome opportunities – Get involved, participate more, volunteer, accept introductions, connect anywhere – anytime. Provide value – When the time is right. (Right, Big Pappy!?) – Pay attention. Tip: Timing is everything
  • 17. 4. “Extend your Ki” “One’s reach should exceed one’s grasp” 1 = 100’s or 1000’s – Each person is a potential connection to hundreds or thousands of others – 2nd Degree contacts are extremely valuable
  • 18. 4. “Extend your Ki” Leverage technology – Especially Linked In and other SNS Ask for recommendations Explore new events, topics, and activities Tip: Think big. Think different.
  • 19. 5. “Even the masters have masters” “Uber-connectors” – aka. Master networkers – All work at building and maintaining their networks • Long term and consistent approach – Common characteristics: • Responsive • Personable • Helpful • Positive – Result: Enjoy the process & benefits of networking
  • 20. 5. “Even the masters have masters” Book Recommendations – “Dig Your Well Before You’re Thirsty” – Harvey Makay – “6.5 Assets for Networking” – Jeffrey Gitomer – “Endless Referrals” – Bob Burg – “The Tipping Point” – Malcolm Gladwell – Mashable.com – everything about social media Keep learning – About networking and People “Just do it” Tip: The more you network and learn, the more you’ll enjoy it and be more effective.
  • 21. Summary 1. “Empty your cup” 2. “Process not product” 3. “Seize the moment” 4. “Extend your Ki” 5. “Even the masters have masters” What tips, lessons learned, thoughts do you have?
  • 22. PCC: What I’ve Learned 22 Sometimes this is a thankless job It’s not that difficult to make a difference in someone’s life Everyone has an interesting story Help often comes from unexpected people Unfamiliar topics are often great events The more you put in, the more you get out Traci is a real trooper 5/9/2012
  • 23. PCC: What’s next 23 New Lead Organizer: – ERIC MILLER PCC Booster Club – Anthony Blick – Jason Ball – Larry Kiyohiro – You?? 2nd Tuesday of the Month – http://www.meetup.com/pinkcowconnections/ – @pcconnections 5/9/2012
  • 24. Thank You! AND I MEAN IT!! May 9, 2012