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The Secrets of Successful Networking
        Networking Strategies
        for Project Managers


Jeff Richardson
Chief Transformational Engineer
Empowered Alliances

www.SecretsOfSuccessfulNetworking.com
Jeff@EmpoweredAlliances.com
                                        Copyright Empowered Alliances 2010   Pg1
Empowered Alliances
        “Connecting People and Project Teams”


Workshop Objective: To expand your
 networking perspective and improve
 connecting skills so you can solve project
 problems (current & future) more efficiently.



Networking Objective: develop a mutually
 beneficial network of influential people in
 your company and professional community.
                               Copyright Empowered Alliances 2010   Pg2
Experiential approach to
 improved performance




                                Copyright Empowered Alliances 2010     Pg3
      Copyright Empowered Alliances                             Pg 3
Networking Agreements
Be Interested
Concise Communication
Commit to Adding Value
Initiate Meaningful Conversations


 How would using these agreements
 change your networking experience?
                       Copyright Empowered Alliances 2010   Pg4
The Secret of Successful
     Networking…

…Give something of value*
       so you’ll be
remembered and supported!
         (Repeat)
                Copyright Empowered Alliances 2010   Pg5
Three Phases of the Networking Process


Before networking
Plan how to maximize networking impact

1. Identify who you want to connect with
2. Select places to meet these people
3. Define goals to maximize time ROI
4. Develop valued offerings
                           Copyright Empowered Alliances 2010   Pg6
A Network Is Your Support System for…



     Current          Future            Professional
     Problems      Project Risks        Development




   Health       Hobby        Home                    Family



                               Copyright Empowered Alliances 2010   Pg7
You’re Only 1-2 Connections Away
            1-




         YOU




                   Copyright Empowered Alliances 2010   Pg8
Target Audience Defined
                            Title

                            Function

                            Department

                            Technology

                            Type
                              - Gatekeepers
                              - Mavens
                              - Connectors
                              - Salesmen
                  Copyright Empowered Alliances 2010   Pg9
Key Connections Checklists
  Project Connections           Professional connections
  Sponsor ____________     Profession: ____________________
  PM Colleagues ________     Consultants_________________
Corporate Connections        Subject Matter Experts_________
 HR________________           Topic _______ _______________
                              Topic _______ _______________
 Shipping_____________
 Purchasing___________       Org. leaders_________________
 Exec. Admin__________       Professional Associations
                              Board Members_________________
 Front Desk__________
                              Past Chairs____________________
Development Connections       Membership___________________
  Technical ____________     Assoc. Connectors____________
  Leadership __________      Authors ____________________
  Strategic ____________     @ target companies
  Future Trends ________      ________ ___________________
  _________ _________         ________ ___________________
                                  Copyright Empowered Alliances 2010   Pg10
Networking “Event” Opportunities
           Company                       Cross-
          “Cold Call”                  functional
                                       meetings


                                              Professional
   Professional                               organization
   conference                                    event




     Haphazard
     connection                            Referral
                        Company             from
                        events or         colleague
                         social
                        gathering
                                    Copyright Empowered Alliances 2010   Pg11
Networking Event Goal Setting
                    Level 1           Level 2                       Level 3
Connect with       Biz cards         Bc’s from             Biz card’s from target
                   collected      maven/connector                 audience
Add Value          ID value to      Share value           Connect them to their
                 follow up with     right now           ‘right’ person in the room
Add Value to        Help w/       Listen for need       Highlight strategic value &
Event Leaders    setup/cleanup      & volunteer          ID opportunity to use it
                                                            for groups benefit

Present My       What my areas    What goals I’m         Value in connecting with
Self/Biz         of interest or   working toward                  me is…
                 expertise are

Networking        Intros & exit   Asking insightful             ”Steering” the
skill building     statements        questions                   conversation

                                                 Copyright Empowered Alliances 2010   Pg12
 Increase the challenge as you grow
Three Phases of the Networking Process


During a networking event
Relax, meet people and initiate new relationships

  Keep your goals in mind
  Make connections with target audience
  Find ways to engage & create interest
  Listen and add value
  Take notes & collect contact info
                             Copyright Empowered Alliances 2010   Pg13
Building
Sincerity          TRUST Reliability
Care                       Competence




How are you building trust within your Network?
                               Copyright Empowered Alliances 2010   Pg14
Conversation Starters
1.       Compliment the other person
     ◦    Be subtle
     ◦    Be sincere
     ◦    Be observant




                               Copyright Empowered Alliances 2010   Pg15
Conversation Starters
1.   Compliment the other person
2.   Ask a conversation starting question that…
      Is relevant to event/situation
      Draws out person’s interests and/or needs
      That YOU already have an answer to




                                    Copyright Empowered Alliances 2010   Pg16
Conversation Starting Questions
      What interests you
       about (topic)?           What are you
                              passionate about?


What problems are you         What business opportunities
  working on now?             are you excited to explore?

               What do you like most
                 about ______?


                                   Copyright Empowered Alliances 2010   Pg17
Conversation Starters
1.   Compliment the other person
2.   Ask a conversation starting question
3.   Short answer to “What do you do?” to
     create intrigue framed as “Who Am I?”
      Adjective + professional title (Creative SW Engineer)
      Career direction (“I’ve been a __, but I’d rather be __”)
      Catchy title (Chief Transformational Engineer)
      Company expert (XYZ’s Project Process expert)



                                      Copyright Empowered Alliances 2010   Pg18
Gravitate Toward the Group
Join the Crowd (to meet more people in less time)
  ◦ Breaking in: “Hi, mind if I join the
    conversation? What are you talking about?”
  ◦ Inviting others: “Would you like to join us ? “,
    then open a space in the circle

Identify the key individuals you want to meet
     Mavens, Connectors & Sales(wo)men
     Direct questions directly to them
     Review names and repeat for retention
                              Copyright Empowered Alliances 2010   Pg19
Gravitate Toward the Group
Leaving the Conversation
 ◦ “Excuse me”(walk away with purpose)
 ◦ “Do you have a card? I’d like to talk
   more about ____ when we have more
   time.”
 ◦ “I’m going to mingle a little more to
   meet (target audience). Do you know
   anyone like that here?”




                                Copyright Empowered Alliances 2010   Pg20
Practice Putting it All Together
Simulated networking experience

Goals:
- Practice 3 conversation starters
    - Complement
    - Ask intriguing questions
    - Answer for “What do you do?”
-   Find area of common interest via questions
-   Break into 2+ conversations
-   Break away from 2+ conversations
                              Copyright Empowered Alliances 2010   Pg21
Three Phases of the Networking Process

After a networking event
Follow-up and build longer-term relationships

  Evaluate progress to goals
  Plan specific follow-thru steps
  Continue to provide value as a way
  to build key relationships
  Make it easy for YOU to help others
  and for others to help you Copyright Empowered Alliances 2010   Pg22
Evaluate Progress to Goals
Top 25% - write down specific notes & follow-thru on
          commitments made tomorrow
Middle 50% - write where met & follow-up w/in 5 days
Bottom 25% - toss out

Goal Accomplishment (yes/no?)
      What Worked?              What Didn’t Work?




                                 Copyright Empowered Alliances 2010   Pg23
Leveraging LinkedIn to Add Value FAST




                      Copyright Empowered Alliances 2010   Pg24
Invest in Yourself
     Networking for                Valuable Connections 4 Me?
                                      Corporate Teams
    Busy Professionals                ◦ Training and team-building
What: 3 hr interactive workshop       ◦ Facilitate engaging activities
to develop your networking              at corporate events
strategy & plan                       ◦ Networking for New Hires
When: Wed, Jan19th 6-9pm
at Ultimate in Success               Prof. Associations
3003 Bunker Hill Ln, Santa Clara     ◦ Impactful keynotes
Cost: $39 /person
  +$5 for “at door” registration     Regional Conferences
SPECIAL: Register by Dec 31st to     ◦ Large group interaction
get one hour coaching session        ◦ Networking Strategy
FREE !!!                               workshop

                                         Copyright Empowered Alliances 2010   Pg25

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Secrets of Project Networking

  • 1. The Secrets of Successful Networking Networking Strategies for Project Managers Jeff Richardson Chief Transformational Engineer Empowered Alliances www.SecretsOfSuccessfulNetworking.com Jeff@EmpoweredAlliances.com Copyright Empowered Alliances 2010 Pg1
  • 2. Empowered Alliances “Connecting People and Project Teams” Workshop Objective: To expand your networking perspective and improve connecting skills so you can solve project problems (current & future) more efficiently. Networking Objective: develop a mutually beneficial network of influential people in your company and professional community. Copyright Empowered Alliances 2010 Pg2
  • 3. Experiential approach to improved performance Copyright Empowered Alliances 2010 Pg3 Copyright Empowered Alliances Pg 3
  • 4. Networking Agreements Be Interested Concise Communication Commit to Adding Value Initiate Meaningful Conversations How would using these agreements change your networking experience? Copyright Empowered Alliances 2010 Pg4
  • 5. The Secret of Successful Networking… …Give something of value* so you’ll be remembered and supported! (Repeat) Copyright Empowered Alliances 2010 Pg5
  • 6. Three Phases of the Networking Process Before networking Plan how to maximize networking impact 1. Identify who you want to connect with 2. Select places to meet these people 3. Define goals to maximize time ROI 4. Develop valued offerings Copyright Empowered Alliances 2010 Pg6
  • 7. A Network Is Your Support System for… Current Future Professional Problems Project Risks Development Health Hobby Home Family Copyright Empowered Alliances 2010 Pg7
  • 8. You’re Only 1-2 Connections Away 1- YOU Copyright Empowered Alliances 2010 Pg8
  • 9. Target Audience Defined Title Function Department Technology Type - Gatekeepers - Mavens - Connectors - Salesmen Copyright Empowered Alliances 2010 Pg9
  • 10. Key Connections Checklists Project Connections Professional connections Sponsor ____________ Profession: ____________________ PM Colleagues ________ Consultants_________________ Corporate Connections Subject Matter Experts_________ HR________________ Topic _______ _______________ Topic _______ _______________ Shipping_____________ Purchasing___________ Org. leaders_________________ Exec. Admin__________ Professional Associations Board Members_________________ Front Desk__________ Past Chairs____________________ Development Connections Membership___________________ Technical ____________ Assoc. Connectors____________ Leadership __________ Authors ____________________ Strategic ____________ @ target companies Future Trends ________ ________ ___________________ _________ _________ ________ ___________________ Copyright Empowered Alliances 2010 Pg10
  • 11. Networking “Event” Opportunities Company Cross- “Cold Call” functional meetings Professional Professional organization conference event Haphazard connection Referral Company from events or colleague social gathering Copyright Empowered Alliances 2010 Pg11
  • 12. Networking Event Goal Setting Level 1 Level 2 Level 3 Connect with Biz cards Bc’s from Biz card’s from target collected maven/connector audience Add Value ID value to Share value Connect them to their follow up with right now ‘right’ person in the room Add Value to Help w/ Listen for need Highlight strategic value & Event Leaders setup/cleanup & volunteer ID opportunity to use it for groups benefit Present My What my areas What goals I’m Value in connecting with Self/Biz of interest or working toward me is… expertise are Networking Intros & exit Asking insightful ”Steering” the skill building statements questions conversation Copyright Empowered Alliances 2010 Pg12 Increase the challenge as you grow
  • 13. Three Phases of the Networking Process During a networking event Relax, meet people and initiate new relationships Keep your goals in mind Make connections with target audience Find ways to engage & create interest Listen and add value Take notes & collect contact info Copyright Empowered Alliances 2010 Pg13
  • 14. Building Sincerity TRUST Reliability Care Competence How are you building trust within your Network? Copyright Empowered Alliances 2010 Pg14
  • 15. Conversation Starters 1. Compliment the other person ◦ Be subtle ◦ Be sincere ◦ Be observant Copyright Empowered Alliances 2010 Pg15
  • 16. Conversation Starters 1. Compliment the other person 2. Ask a conversation starting question that… Is relevant to event/situation Draws out person’s interests and/or needs That YOU already have an answer to Copyright Empowered Alliances 2010 Pg16
  • 17. Conversation Starting Questions What interests you about (topic)? What are you passionate about? What problems are you What business opportunities working on now? are you excited to explore? What do you like most about ______? Copyright Empowered Alliances 2010 Pg17
  • 18. Conversation Starters 1. Compliment the other person 2. Ask a conversation starting question 3. Short answer to “What do you do?” to create intrigue framed as “Who Am I?” Adjective + professional title (Creative SW Engineer) Career direction (“I’ve been a __, but I’d rather be __”) Catchy title (Chief Transformational Engineer) Company expert (XYZ’s Project Process expert) Copyright Empowered Alliances 2010 Pg18
  • 19. Gravitate Toward the Group Join the Crowd (to meet more people in less time) ◦ Breaking in: “Hi, mind if I join the conversation? What are you talking about?” ◦ Inviting others: “Would you like to join us ? “, then open a space in the circle Identify the key individuals you want to meet Mavens, Connectors & Sales(wo)men Direct questions directly to them Review names and repeat for retention Copyright Empowered Alliances 2010 Pg19
  • 20. Gravitate Toward the Group Leaving the Conversation ◦ “Excuse me”(walk away with purpose) ◦ “Do you have a card? I’d like to talk more about ____ when we have more time.” ◦ “I’m going to mingle a little more to meet (target audience). Do you know anyone like that here?” Copyright Empowered Alliances 2010 Pg20
  • 21. Practice Putting it All Together Simulated networking experience Goals: - Practice 3 conversation starters - Complement - Ask intriguing questions - Answer for “What do you do?” - Find area of common interest via questions - Break into 2+ conversations - Break away from 2+ conversations Copyright Empowered Alliances 2010 Pg21
  • 22. Three Phases of the Networking Process After a networking event Follow-up and build longer-term relationships Evaluate progress to goals Plan specific follow-thru steps Continue to provide value as a way to build key relationships Make it easy for YOU to help others and for others to help you Copyright Empowered Alliances 2010 Pg22
  • 23. Evaluate Progress to Goals Top 25% - write down specific notes & follow-thru on commitments made tomorrow Middle 50% - write where met & follow-up w/in 5 days Bottom 25% - toss out Goal Accomplishment (yes/no?) What Worked? What Didn’t Work? Copyright Empowered Alliances 2010 Pg23
  • 24. Leveraging LinkedIn to Add Value FAST Copyright Empowered Alliances 2010 Pg24
  • 25. Invest in Yourself Networking for Valuable Connections 4 Me? Corporate Teams Busy Professionals ◦ Training and team-building What: 3 hr interactive workshop ◦ Facilitate engaging activities to develop your networking at corporate events strategy & plan ◦ Networking for New Hires When: Wed, Jan19th 6-9pm at Ultimate in Success Prof. Associations 3003 Bunker Hill Ln, Santa Clara ◦ Impactful keynotes Cost: $39 /person +$5 for “at door” registration Regional Conferences SPECIAL: Register by Dec 31st to ◦ Large group interaction get one hour coaching session ◦ Networking Strategy FREE !!! workshop Copyright Empowered Alliances 2010 Pg25