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Halton Silicon Meetup #25
November 8th, 2011
     Recruiting Solutions
                            v
Recruiting Solutions   2
Recruiting Solutions
Our Mission
We connect the world’s professionals to make them
more productive and successful




     Recruiting Solutions                           4
LinkedIn Canada


                           4.1 Million Unique Visitors
                           136 Million Page Views
                           57 Million total Minutes
                           4 Average Minutes Per Visitor




   Recruiting Solutions                                     5
6 things you can do today
          Leverage your own personal and      authentic brand
                           Build networks you can rely on


                       create your own communities


 The difference between an audience and a
           Take advantage of your global network
community is in which direction the chairs are
                         what you love
                      Dopointing


                                Hustle!
     Recruiting Solutions
Platform         Connections          Killer App

                                                                Status,
                                        Friends, Family &
                       Social Utility                       Social Gaming &
                                           Colleagues
                                                             Photo Sharing



                    Public                  Fans &             Real time
                 Communications            Followers         Micro-blogging



                                                             Professional
                                         Colleagues &
                       Professional                            Identity,
                                          Business
                         Network                            Connections &
                                          Contacts
                                                               Insights




Recruiting Solutions                                                          7
The world is changing




   Recruiting Solutions   8
Finding success in a talent economy

  " ... The economy, generally, is going to be
 increasingly driven by talent...and I think we're
 transitioning into a talent economy. Where it's
 not just about the information you know, but
 about who you know and the information they
 possess.”
                           -Jeff Weiner, CEO of LinkedIn




    Recruiting Solutions                                   9
How are you managing hyper growth?




   Recruiting Solutions              10
Recruiting Solutions   11
Recruiting Solutions   12
What are professionals doing on LinkedIn?

                           Managing their professional identity




                           Building business relationships




                           Gaining Professional Insights




                           Researching people and companies



    Recruiting Solutions
Huge global market opportunity
Members in

200+ countries
and 150+ industries                     135+ million members

4+ million members in Canada
        3 million new members/mo
                                 Members from every single

                                 Fortune 500 company
          Recruiting Solutions                                 14
Common Corporate Recruiting Challenges
1. Cost per hire – Organization is spending too much money to source quality
   candidates and are looking to reduce the dependency on 3rd party recruiting
   firms

2. Time to hire – The average time it takes to find qualified candidates exceeds
   the hiring plan and it’s impacting the organization’s ability to meet
   customer/product deadlines

3. Qualityof applicants – Generally low quality of applicant from job boards and
   there’s an appetite to search and target more qualified candidates

4. Your team finds themselves spending too much time sorting through resumes
   and you’re looking to create some operational efficiencies within the hiring
   process

5. You have been mandated find ways to increase the awareness and strength of
   your company’s employment brand

         Recruiting Solutions                                                 15
Recruitment Benchmark Report
http://talent.linkedin.com/benchmarking




       Recruiting Solutions               16
Recruitment Benchmark Report
http://talent.linkedin.com/benchmarking




       Recruiting Solutions               17
Why use LinkedIn Recruiting Solutions?

Most efficient way to find, contact
and attract the very best, often
passive and tough-to-find, talent
Un-limit your access to the largest pool
of top passive candidates
Boost your efficiency and scale
Cut recruiting agency fees
Catch up and pass your competition




       Recruiting Solutions                 18
Best Surface Your Biggest Recruiting Challenges
Let’s Practices for recruiting using LinkedIn


      Understand                         Position
                                    your company as an
   your target audience
                                    “employer of choice”

  Recruitment                            Career Pages
   Insights                               Work With Us Ads
                                          Recruitment Ads




         Measure                         Engage
         Results                          top talent


  Usage reports & metrics        Recruiter
  Campaign analysis              Jobs Network




        Recruiting Solutions
LinkedIn Career Pages
Position your recruitment brand

 Control your LinkedIn
  presence                        “Our team here at CCA
                                   is on the cutting edge.
 Engage candidates with           This is the coolest job
  “viewer-aware” content                    ever!”
 Your employees provide
  recruitment brand voice
                                        XYZ LOGO
                                          HERE




      Recruiting Solutions
Work With Us
Position - Build your recruitment brand with precision


                                                                                            Key highlights

                                                                                            •Sponsor employee profiles

                                                                                            •Ad performance is 3-5x
                                                                                            better than industry avg
                                                                                            •Drives traffic to LinkedIn
                                                                                            Career Pages (LCP)
                                                                                            •Pricing based on size of
                                                                                            company on LinkedIn



 “More than 80% of candidates believe that current employees are credible sources of information about
                                            organizations”
                                        Source: Corporate Leadership Council (CLC) survey




        Recruiting Solutions
Recruitment Ads
Position - Build your recruitment brand with precision



                             Reach your ideal
                             candidates with
                                precision




                                  Your ads stand out on
                                    LinkedIn pages


      Maximize impressions by
        reaching the right
             audience




      Recruiting Solutions
LinkedIn’s unmatched talent pool delivers
        the highest quality applicants

                                                      Recruiters and hiring managers rated LinkedIn
                                                        as the top source of quality applicants at

                                                                                    over 3x
                                                                          the rate of the job boards




Q13. Based on your experience, which job board would you rank highest in each of the following…Quality of applicants (LinkedIn Job Posters Survey, Dec 2009)



                        Recruiting Solutions
LinkedIn Recruiter
Engage with unrestricted access to the world’s best talent

 Get full access to names &
  full profiles
 Find the best, much faster
 Contact candidates directly




       Recruiting Solutions
Analytics




   Recruiting Solutions   25
Ten tips for successfully navigating hyper
growth using LinkedIn




    Recruiting Solutions                     26
Build your profile




Recruiting Solutions   27
Leverage employee profiles




Recruiting Solutions          28
Use groups




Recruiting Solutions   29
Leverage LinkedIn Today for the
   latest news




Recruiting Solutions                 30
Update your status




Recruiting Solutions     31
Follow companies




Recruiting Solutions   32
Go mobile




Recruiting Solutions   33
Search skills




Recruiting Solutions   34
Own your employment brand




Recruiting Solutions           35
Build your network with purpose




Recruiting Solutions             36
Closing Words
 http://www.ustream.tv/recorded/17956911/highlig
  ht/209856




     Recruiting Solutions                       37
Questions?




   Recruiting Solutions   38
Resources

 https://help.linkedin.c
  om/app/home
 http://talent.linkedin.
  com/
 http://marketing.linke
  din.com/




     Recruiting Solutions   39

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Silicon halton meetup_#25_linked_in

  • 1. Halton Silicon Meetup #25 November 8th, 2011 Recruiting Solutions v
  • 4. Our Mission We connect the world’s professionals to make them more productive and successful Recruiting Solutions 4
  • 5. LinkedIn Canada  4.1 Million Unique Visitors  136 Million Page Views  57 Million total Minutes  4 Average Minutes Per Visitor Recruiting Solutions 5
  • 6. 6 things you can do today Leverage your own personal and authentic brand Build networks you can rely on create your own communities The difference between an audience and a Take advantage of your global network community is in which direction the chairs are what you love Dopointing Hustle! Recruiting Solutions
  • 7. Platform Connections Killer App Status, Friends, Family & Social Utility Social Gaming & Colleagues Photo Sharing Public Fans & Real time Communications Followers Micro-blogging Professional Colleagues & Professional Identity, Business Network Connections & Contacts Insights Recruiting Solutions 7
  • 8. The world is changing Recruiting Solutions 8
  • 9. Finding success in a talent economy " ... The economy, generally, is going to be increasingly driven by talent...and I think we're transitioning into a talent economy. Where it's not just about the information you know, but about who you know and the information they possess.” -Jeff Weiner, CEO of LinkedIn Recruiting Solutions 9
  • 10. How are you managing hyper growth? Recruiting Solutions 10
  • 13. What are professionals doing on LinkedIn? Managing their professional identity Building business relationships Gaining Professional Insights Researching people and companies Recruiting Solutions
  • 14. Huge global market opportunity Members in 200+ countries and 150+ industries 135+ million members 4+ million members in Canada 3 million new members/mo Members from every single Fortune 500 company Recruiting Solutions 14
  • 15. Common Corporate Recruiting Challenges 1. Cost per hire – Organization is spending too much money to source quality candidates and are looking to reduce the dependency on 3rd party recruiting firms 2. Time to hire – The average time it takes to find qualified candidates exceeds the hiring plan and it’s impacting the organization’s ability to meet customer/product deadlines 3. Qualityof applicants – Generally low quality of applicant from job boards and there’s an appetite to search and target more qualified candidates 4. Your team finds themselves spending too much time sorting through resumes and you’re looking to create some operational efficiencies within the hiring process 5. You have been mandated find ways to increase the awareness and strength of your company’s employment brand Recruiting Solutions 15
  • 18. Why use LinkedIn Recruiting Solutions? Most efficient way to find, contact and attract the very best, often passive and tough-to-find, talent Un-limit your access to the largest pool of top passive candidates Boost your efficiency and scale Cut recruiting agency fees Catch up and pass your competition Recruiting Solutions 18
  • 19. Best Surface Your Biggest Recruiting Challenges Let’s Practices for recruiting using LinkedIn Understand Position your company as an your target audience “employer of choice”  Recruitment  Career Pages Insights  Work With Us Ads  Recruitment Ads Measure Engage Results top talent  Usage reports & metrics  Recruiter  Campaign analysis  Jobs Network Recruiting Solutions
  • 20. LinkedIn Career Pages Position your recruitment brand  Control your LinkedIn presence “Our team here at CCA is on the cutting edge.  Engage candidates with This is the coolest job “viewer-aware” content ever!”  Your employees provide recruitment brand voice XYZ LOGO HERE Recruiting Solutions
  • 21. Work With Us Position - Build your recruitment brand with precision Key highlights •Sponsor employee profiles •Ad performance is 3-5x better than industry avg •Drives traffic to LinkedIn Career Pages (LCP) •Pricing based on size of company on LinkedIn “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Recruiting Solutions
  • 22. Recruitment Ads Position - Build your recruitment brand with precision Reach your ideal candidates with precision Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience Recruiting Solutions
  • 23. LinkedIn’s unmatched talent pool delivers the highest quality applicants Recruiters and hiring managers rated LinkedIn as the top source of quality applicants at over 3x the rate of the job boards Q13. Based on your experience, which job board would you rank highest in each of the following…Quality of applicants (LinkedIn Job Posters Survey, Dec 2009) Recruiting Solutions
  • 24. LinkedIn Recruiter Engage with unrestricted access to the world’s best talent  Get full access to names & full profiles  Find the best, much faster  Contact candidates directly Recruiting Solutions
  • 25. Analytics Recruiting Solutions 25
  • 26. Ten tips for successfully navigating hyper growth using LinkedIn Recruiting Solutions 26
  • 30. Leverage LinkedIn Today for the latest news Recruiting Solutions 30
  • 35. Own your employment brand Recruiting Solutions 35
  • 36. Build your network with purpose Recruiting Solutions 36
  • 38. Questions? Recruiting Solutions 38
  • 39. Resources  https://help.linkedin.c om/app/home  http://talent.linkedin. com/  http://marketing.linke din.com/ Recruiting Solutions 39