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New Communications Presentation
- 2. Background: Where We Are Print circulation is declining for many publications More and more people are starting to get news via the Internet Blogs and social media are growing How are newspapers and magazines reacting?
- 3. The Research: Sample Set We launched a study examining the web programs of the top 100 newspapers and top 50 magazines in the United States We looked at the publications with the largest print circulations
- 4. The Research: Approach We examined the website of each publication to see which features they were using Newspaper data is from August 2007, while magazine data is from October 2007
- 5. 48% of magazines used RSS to distribute news compared to 78% of newspapers All feeds were partial feeds No newspaper or magazine included ads in their feeds RSS
- 6. RSS currently being used to drive users back to the site (like email) Other ideas: Full text feeds for subscribers or everyone Ads within feeds User-created RSS feeds RSS
- 7. Most Popular Sites like Digg, Newsvine, Reddit and Propeller are growing in popularity by offering alternative ways to discover new stories 10% of magazines and 42% of newspapers provided a Most Popular view of content in some form
- 8. As a supplement to the more traditional “editorial” view, mainstream media websites should consider providing alternative views of content: Most commented, emailed, viewed Most discussed in the blogosphere Allow user voting Most Popular: Alternative Content Views
- 11. 34% of magazines included video compared to 78% of newspapers 14% of magazines produced podcasts compared to 36% of newspapers Video and Podcasting
- 12. Use multimedia to supplement content: Include source materials Solicit videos from users (CNN) on breaking news Request video/audio comments from users Create podcasts and video blogs Video and Podcasting: The Future
- 14. Tags 6% of magazine and 5% of newspaper websites used tags to organize traditional content Use tags to: Group related content; Provide easier navigation through site; Facilitate site searching.
- 17. Mobile Version 53% of newspapers and 12% of magazines offered mobile-friendly versions of their content Will iPhone change the way we think about mobile friendly content?
- 18. Blogs 40% of magazines had blogs compared to 92% of newspapers 34% of magazines allowed blog comments compared to 78% of newspapers 16% of magazines linked to blogs compared to 32% of newspapers
- 19. Blogs: Best Uses Have reporters blog to supplement/complement the articles they write Blog as a way to Further the conversation about your print issues Break news and provide real-time updates on popular stories Provide in depth coverage of topics only touched on in print edition
- 21. Article Comments 8% of magazines allowed comments on articles compared to 16% of newspapers Use comments to: Build community Encourage discussion Generate feedback
- 23. Registration Requirement 38% of magazines required registration to view free content compared to 24% of newspapers Trade off between attracting large audience and getting better data about your users (advertising)
- 24. Bookmarking 14% of magazines had a social bookmarking feature compared to 12% of newspapers These bookmarking tools are an easy way to make your content “travel” beyond your own site
- 25. Message Boards 46% of magazines had message boards compared to 64% of newspapers Good way to build community and further the discussion
- 26. Other Ideas: Story Format Online versions of articles too often mimic print version, creating a flat reading experience They should: Include source materials Link to blog discussion about the story Link to related articles Provide a different experience than print edition
- 27. Other Ideas: Interactive Features and Mashups Experiment – try to come up with more interesting ways to display flat data Google Map Mashups Flash pieces Databases
- 29. Other Ideas: Reader Feedback Provide more ways to get reader feedback: Solicit corrections Publish every letter-to-the-editor on site Surveys
- 31. Other Ideas: Embrace user-generated content Ask readers to submit their own news stories, ideas for stories or supplementary information Accept news in all formats
- 33. Other Ideas: Social Networking Some publications are playing with the introduction of social networking features into their websites User profiles “ Friending” User blogs and photos
Editor's Notes
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