Writing/production for the web - BASIC principles
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The document outlines basic principles for writing and producing content for the web, including brevity, adaptability, scannability, and interactivity. It recommends writing in a concise style with one idea per paragraph and using techniques like headlines, subheadings, bullet lists, and links. It also emphasizes engaging users as co-creators through comments, forums, polls, and other interactive elements. The document suggests thinking about how a story could utilize different media like wikis, chats, maps, and videos to involve the audience.
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Writing/production for the web - BASIC principles
- 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
- 3. Brevity
- 4. People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC
- 5. less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
- 6. One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni
- 7. Adaptability
- 8. The journalist The information
- 9. What does the story suit?
- 10. What might the user want to do with the information?
- 11. Â
- 12. Scannability
- 14. Headlines need to be literal
- 15. Get to the point quick
- 16. SEO
- 17. Subheadings
- 18. Bullet lists
- 19. Blockquotes
- 20. Interactivity
- 21. Link
- 22. Link
- 23. Link
- 24. Think
- 25. Think blog
- 26. Think blog Q&A
- 27. Think wiki blog Q&A
- 28. Think wiki blog Q&A live chat
- 29. Think wiki blog Q&A live chat webcast
- 30. Think wiki blog Q&A live chat webcast quiz
- 31. Think wiki blog Q&A live chat webcast quiz image map
- 32. Think wiki blog Q&A live chat webcast quiz image map poll
- 33. Think wiki blog Q&A live chat webcast quiz image map gallery poll
- 34. Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
- 35. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
- 36. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
- 38. They are not the audience
- 39. Users as co-creators of news
- 40. Distributed acts of journalism
- 41. Engage: invite and respond
- 42. Create social value off your site
- 43. Journalism acts of distribution
- 44. The story is bigger than the site
- 45. Leave your site
- 47. 5 things you can do now Type up a story – make sure you: Have a literal headline Get to the point in the first par Include as many links as possible Break it up with subheads Split pars so they are as simple as possible.
- 48. 5 things you can do next Think about the story/issue – what media would it suit? What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc? How can you involve users as co-creators before, during and after production? How can you make the raw information adaptable by users? Where might those users be online, and how can you gather/produce the story on those platforms?
- 49. [email_address]