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FICCI                                                                                             CE


                                       1. Opportunity evaluation -
                                       Customer's present & future
                                              requirements
                                        Customer's unperceived &
                                           unarticulated needs


                 8. Implementation,
                vendor development &                                    2. Idea generation,
                 Process refinement                                    Creativity & innovation




            7. Validation -                New product
        Prototype testing, field                                                3. Product
                trials
                                           development                          positioning
          & market feedback                   Cycle                         and pricing options




                        6. Financial                                  4. Feasibility check on
                        evaluation-                                            ideas,
                        Commercial                                   styling, costing, souring
                        evaluation,                                  & resource requirements
                          Logistics
                         evaluation          5. Market research -
                                              Present, Future &
                                             Worst case scenario
FICCI   CE

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New product development cycle model

  • 1. FICCI CE 1. Opportunity evaluation - Customer's present & future requirements Customer's unperceived & unarticulated needs 8. Implementation, vendor development & 2. Idea generation, Process refinement Creativity & innovation 7. Validation - New product Prototype testing, field 3. Product trials development positioning & market feedback Cycle and pricing options 6. Financial 4. Feasibility check on evaluation- ideas, Commercial styling, costing, souring evaluation, & resource requirements Logistics evaluation 5. Market research - Present, Future & Worst case scenario
  • 2. FICCI CE