New visitors & targeted messaging
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The document outlines a presentation by Kevin Butler and Eric Hollebone discussing web personalization and its significance for capturing and retaining new visitors. It highlights the benefits of the 'segment&serve' platform, which enhances marketing strategies by delivering targeted messaging, improving conversion rates, and reducing shopping cart abandonment. The presentation emphasizes the need for tailored experiences to engage visitors effectively and maximize ROI.
![> Questions/Answers Sitebrand contact information Web: www.sitebrand.com Email: [email_address] Twitter: @Sitebrand](https://image.slidesharecdn.com/feb11-webinarslideshare-1234370463686324-1/85/New-visitors-targeted-messaging-10-320.jpg)
New visitors & targeted messaging
- 2. > Today’s Speakers Kevin Butler Marketing Specialist – Sitebrand Eric Hollebone Director of Marketing – Sitebrand Follow this presentation on Twitter now @Sitebrand
- 3. > Web personalization on your 2009 radar? Agenda Understanding new visitors The Sitebrand plan What is Segment&Serve Why use it Benefits and ROI Status quo sucks Q+A
- 4. > New visitors – understanding the opportunity What we know about your new visitors How they came to your site First impressions are critical Opportunity to develop visitor into a repeat customer Time/money was spent driving the visit Might be your most under performing/expensive segment Require different messaging than any other visitors Usually make up 60-80% of your traffic
- 5. > Scenario: First time visitor using Google Demonstration exercise... First time visitor to your site Using Google keyword search How are you currently speaking to that visitor? How would you speak to that visitor if you knew the keyword used, first time on site, etc...
- 6. > What is Segment&Serve Industries’ leading personalization platform Brings marketing back to websites Makes analytics actionable Massive conversion increase Significant search ROI Right message, right person, right time
- 7. > Why use Segment&Serve? Substantial conversions boost Speak to your visitors, keep their attention Reduce shopping cart abandonment by 50% Real time, rule-based campaigns World class web experience for each visitor Proactive web marketing; post-click marketing
- 8. > Benefits of Personalization Real-time messaging to web traffic Tailoring web pages to specific characteristics Right message, right person, right time
- 9. > Status quo sucks… You cannot: Directly speak to each segment of traffic Provide a unique online/memorable experience Control information and what you want the visitor to see You could be: Suggestively guiding click-paths, navigation and more Doubling sales through relevant messaging Sending the right message at the right time
- 10. > Questions/Answers Sitebrand contact information Web: www.sitebrand.com Email: [email_address] Twitter: @Sitebrand