Web Leads
- 1. Web Leads “Bringing Business to Business” A t urnkey web-based B2B lead generation solution t hat dramatic ally improve s sales pipelines and shorten s sales cycles
- 2. How Long Does It Take… .. To Get Your Best Sales Rep In Front of 100 Interested Prospects?
- 3. Web Leads Can Do It In 60 Days
- 4. Introducing…. In less time, at lower cost, with better results than traditional methods… … A powerful new solution that dramatically improves lead generation, sales/distributor productivity, and compresses sales cycles
- 5. How Web Leads Works Capture Business Intelligence through online surveys conducted by 3 rd party Find Targeted Prospects using sophisticated database marketing techniques Get Their Interest using direct response e-mail campaigns Educate Prospects about your company using professionally produced Web Seminars Build Sales Databases of interested prospects
- 6. Web Leads Overcomes Shortcomings of Traditional Techniques Cold Calling: Trade Shows: Networking: Time Consuming Expensive, Poor Quality Cold Calling in Person Direct Mail: In-Person Seminars: Slow, Expensive Expensive, Unreliable
- 7. Web Leads Compresses Time-Consuming & Unproductive Sales Activities With Web Leads … Without Web Leads … Avg. 6 months Identify Suspects Develop Approach Get Though Gatekeepers Establish Credibility Get Initial Meeting Interested Prospect Identify Suspects Develop Approach Get Though Gatekeepers Establish Credibility Get Initial Meeting Interested Prospect Avg. 60 Days
- 8. Web Leads Benefits Showcases your product and services to dozens of potential buyers simultaneously - without travel costs Compresses sales cycles by allowing you to rapidly establish credibility with interested prospects Puts your best sales resources in front of buyers Provides critical insights into the issues driving buying decisions by your customers and prospects
- 10. 7 Deadly Sins of Data Center Consolidation -- And How To Avoid Them Mailing Size: 7,000 Registrants: 322 (4.6%) Attendees: 188 (58%) Stayed For Entire Event: 179 (95%) Hot Leads: 45 (24%) Warm Leads: 120 (63%)
- 11. Some Average Metrics Mailing List Size: 5,000 Number of Registrants: 150 - 200 (3% - 4%) Number of Attendees: 75 - 100 (50%) Event Duration: 1 hour Hot Leads: 20 - 25 Warm Leads: 35 - 50 Records added to sales database 150 - 200
- 12. How does Web Leads achieve these results? Market Research & business intelligence collection expertise Lead Generation/Data Base Marketing knowledge Web Conferencing expertise
- 13. Real-time Business Intelligence Collection Expertise in qualitative & quantitative research methods: Focus groups & one-on-one interviews Online survey techniques Data analysis & Reporting Repurposing of business intelligence for marketing campaigns
- 14. Lead Generation Process Knowledge Sophisticated database marketing knowledge List sourcing Panel sourcing
- 15. Lead Generation Process Knowledge Direct response email campaigns Incentive and fulfillment programs to drive up response rates
- 16. Web conferencing expertise Professionally produced webinars that attract and retain attention Knowledge of webinar “best practices”
- 17. Web Leads Process Flow
- 18. Web Leads Process Flow Data/Business Intelligence Gathering Survey creation Survey platform selection List/Panel sourcing Email & Incentive creation Survey deployment Analysis & Report creation Incentive fulfillment 0 21 days 45 days 60 days
- 19. Web Leads Process Flow Data/Business Intelligence Gathering Webinar Development Survey creation Survey platform selection List/Panel sourcing Email & Incentive creation Survey deployment Analysis & Report creation Incentive fulfillment 0 21 days 45 days 60 days PPT creation from report and sales/marketing collateral Webinar script build List sourcing Email invitation Registration landing page
- 20. Web Leads Process Flow Data/Business Intelligence Gathering Webinar Development Webinar Deployment Survey creation Survey platform selection List/Panel sourcing Email & Incentive creation Survey deployment Analysis & Report creation Incentive fulfillment 0 21 days 45 days 60 days PPT creation from report and sales/marketing collateral Webinar script build List sourcing Email invitation Registration landing page Select platform & create event Reminder emails to registrants Dry run Event Post event follow- on Leads passed to sales