Why Effective Marketing Automation Starts with Data Enriched Inbound Leads
Download as PPTX, PDF0 likes247 views
The document outlines the importance of data management in marketing automation, emphasizing that accurate and enriched inbound leads are critical for effective marketing strategies. It discusses the challenges of maintaining database health, with statistics indicating a significant portion of marketing data is inaccurate. Various strategies for utilizing clean data for better targeting, segmentation, and personalization are presented, alongside tools like ReachForce SmartForms.
Why Effective Marketing Automation Starts with Data Enriched Inbound Leads
- 1. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Presented by Why Effective Marketing Automation Starts with Data Enriched Inbound Leads Trisha Randolph Director, Marketing & Demand Generation ReachForce Anna-Maria Kröner Marketing Manager, Perkuto Dan Khan Consultant, Perkuto
- 2. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads MarTech Best-of-Breed Helping you cut through the chaos of 3,874 marketing technology solutions!
- 3. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Agenda Data Quality & Impact to Marketing Automation Acquire Data Enriched Inbound Leads Enriched Data for Effective Marketing Q&A Session
- 4. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
- 5. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads A Strategic Shift Proliferation of Marketing technologies requires marketers to fundamentally shift the way they think about their marketing data and how they manage it. Strategic, data-driven marketing requires marketers to put data management at the center of their marketing strategy.
- 6. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Database Health: A Common Problem 21% 50% 25% According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that is unreliable.
- 7. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Acquire Data Enriched Inbound Leads Accurate, complete & clean marketing data
- 8. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads ReachForce SmartForms: How does it work?
- 9. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
- 10. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
- 11. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
- 12. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Gain Inbound Data Insight Quickly
- 13. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Customer Adoption of ReachForce SmartForms
- 14. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads ReachForce SmartForms Successes
- 15. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Using Enriched Data for Effective Marketing Enable richer targeting, segmentation & personalization
- 16. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
- 17. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Benefits of clean data Accuracy Value Better results Image Source
- 18. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Types of programs Segmentation Real-Time Personalization Lead Scoring Sales Lead Routing Image Source
- 19. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Types of programs: Segmentation Think big: What are the top 5 ways to cut your database? Image Source
- 20. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Types of programs: Real-Time Personalization The right experience can lead to higher conversion rates
- 21. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Types of programs: Lead Scoring Start with the data you have and grow Image Source
- 22. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Types of programs: Sales Lead Routing The right lead for the right executive can make all the difference Image Source
- 23. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Keep it clean Simple programs you can build today to keep your data normalized and tidy Invalid email addresses Competitor, employee, and/or partner blocking Data normalizing: Country, titles, etc... Image Source
- 24. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Bounce and suppress 1 Hard Bounce = Suppress 3 Soft Bounces within the past 90 days = Suppress Image Source
- 25. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Who’s who? Create an updated list that tracks email domain Image Source
- 26. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads If this, then that! Normalize U.S, U.S.A and ‘Murica to “United States of America” Image Source
- 27. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads If this, then that! My favourite Silicon Valley Job Titles: Big Data Prophet = Data Scientist Twitter Disruptor = Social Media Manager Quantification Mystic = Analyst Source: http://siliconvalleyjobtitlegenerator.tumblr.com/
- 28. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Questions & Answers Trisha Randolph Director, Marketing & Demand Generation ReachForce Trandolph@ReachForce.com @ReachForceTrish Dan Khan Consultant, Perkuto Dan@Perkuto.com @TheDanInsideMe Anna-Maria Kröner Marketing Manager Anna@Perkuto.com @Annariak
- 29. Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads Other Webinars >> hello.perkuto.com/martech-bob Why Effective Marketing Automation Starts with Data Enriched Inbound Leads Outbound vs. Account Based Marketing: Friend or Foe? April 14, 2016 Your Lack of Creativity is Costing you the Gift of Attention and Sales May 5, 2016 Watch on- demand Register now Register now
Editor's Notes
- #3: Anna
- #5: How confident are you with the current state of your marketing database If our database was a pop star, we’d go by Beyonce. (Meaning: Very confident) Eh, I’d compare our database quality to Muzak. (Meaning: Simplistic, but lacking in artistic value) We’re sending a SOS to the world. (Meaning: It’s a hot mess)
- #17: Do you currently have reliable processes for data management in place Yes I wish I don’t know No
- #20: Think bigger than small lists of event registrants - get to know key groups in your entire database based on behaviour and demographics combined.
- #21: Parallel between Beyonce and your prospects - alkaline water served with titanium straws. What keeps your prospects happy? A marketo client saw a 113% increase in conversion rates.
- #22: Typically this involves a good amount of data, and the combination of behaviour and demographics. But even if you have as little as country information, that can go a long way when determining who you’re ready to sell to. Someone within North America might be a priority than someone in Europe based on what you can provide.
- #23: Round robin works in some cases, but that would depend on the size and scale of your sales team. At some point, it may be more effective to send NY leads to a NY rep, instead of dallas leads. Consider language based assignment Seniority based assignment
- #30: Anna